...Educational Benefits in the Military EH 1020 Professor Reynolds December 3rd, 2012 Abstract A military career will provided a person with a rich set of experiences and skills that many civilian employers seek in new hires. Only having experience and job related skills are no guarantee that you will land a job once you are discharged from the military. Having an education is one of the most important qualities a person can have. Many employers have minimum education requirements just to be considered. If you don’t meet the minimum requirements you risk your resume not being reviewed and chances are your resume will not get a second glance. Meeting the minimum job requirements might get your foot in the door; however, generally education will often be the tie-breaker that will get you hired. Educational Benefits in the Military There was a time in the military when having an education was insignificant. You could join with no if, ands, or buts about it, and be on your way to basic training in no time. There was a time when the military did not even require you to have a high school diploma in order to join. Times have changed, and so has the military in regards to the ability to receive an education. Serving in the military today is a very specialized and intense experience. You no longer can just join like stated above, you have to take an ASVAB test (multiple-aptitude battery that measures developed abilities and helps predict future academic and occupational success...
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...Strategic Management McDonald´s Strategy Which of McDonald´s Pla-to-Win strategy initiatives are associated with meeting constumer needs more effectively? Every strategy which is good for the product and for the service of a company is good for the costumer as well. Relating to McDonalds means this the steadily prices and quality of the products. If a Costumer go to a McDonalds restaurant and order a cheeseburger he can be sure that he get the same tasty burger like the last time. In my opinion are the optimized opening hours also a initiative which meets the consumer needs. But for me it issn´t as effectively as the good service and product of a company. Another well-working initiative is the extended product portfolio. Therewith McDonalds is no longer a restaurant where you go just once or twice a month. Now you can eat there healthy stuff like a wrap or a chicken salad. You can meet friends for a coffee at the early afternoon. Which initiatives are focused on more efficiently delivering products and services? Affordable pricing, the company began to change their fleet in 2008 when gasoline prices escalated dramatically. The company implemented extensive suppliers did not change product specification to lower costs. They check all the arriving goods from suppliers production facilities. Wide menu variety and beverages, McDonalds have extended the classic menu. Now its possible to go to McDonalds and eat healthy food like salads and chicken wraps. The Company has also added...
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...Review 4 Branding Strategies of McDonalds in UK 4 McDonalds presence in Social Media 4 McDonalds as a Brand and Customer Loyalty 4 Research Methodology 6 Type of Investigation 6 Data Collection Method 6 Sampling Method 7 Accessibility Issues 7 Ethical Issues 7 Anticipated Findings 8 Conclusion 8 Introduction The term brand can be described not only as a way of imposing a premium price and position in the marketplace but in order to be successful in the market a brand must classify a brand strategy that enable its customers and audience to understand it added value proposition on the basis of quality, efficacy and appeal. The brand name not only helps to identify a product but also its producer or manufacturer. A brand also helps in delivering of the message clearly and confirms the credibility of any business entity. Brand name is also indicator of the characteristics of the product. Branding could be defined as a ‘promise delivered’ and to be successful a business entity must be able to deliver that promise every single time. For branding most of the business entities come up with a short statement that describes the purpose of your brand. The branding strategies help in launching a product in the market and in creating a brand that will expand and mature in a saturated market place. To make effective branding strategies is always crucial for a business entity as they have to live with the decision for a long time. Strong branding strategies can affect the...
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...1. Review the current positioning strategies in McDonald A. Price differentiation Both McDonald and Burger King have the special value meal. But there are more discount offers in McDonald which are shown in following table. McDonald | Burger King | * Specific meal are $20 from 5 to 9p.m | * Value menu | * Amazing value menu | | * Relax and refresh value card | | Despite the more special offer, the regular meals in McDonald are between $25 to $30 while the value meals in Burger King are between $25 to $35. It can be seen that the regular meal in McDonald is even cheaper than the value meal in Burger King. B. Channel differentiation McDonald has larger coverage and greater convenience than in Burger King. Refer to the below table, it is seen that the channel in McDonald differentiate Burger King. McDonald | Burger King | * 218 branches in Hong Kong | * 15 branches in Hong Kong | * 104 branches have 24 hour Mc tonight service | * Only 1 branch has 24-hours service | * 24 hour McDelivery Service | | C. Product differentiation McDonald has larger variety of the products than that in Burger King. The products in McDonald are fresh and innovative that fulfill with teenagers’ expectation who desire for freshness while the products in Burger King has smaller range. New products are as follows: McDonald | Burger King | * Le grand * Hotcakes Deluxe Breakfast * Grilled chicken burger, quarter...
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...HRM Strategy of McDonald’s Restaurant I. Introduction Organized yearly by Singapore Human Resources Institute (SHRI) and into its 10th edition, The Singapore HR Awards 2012 celebrates leading organizations and HR practitioners in their drive for impactful human capital strategies (SHRI, The Singapore HR Awards 2012, 2012). As one of the most significant HR awards, it serves a top platform to recognize and promote excellence within the HR profession in Singapore by highlighting leading organizational HR practices and HR individuals, including CEOs, HR managers, HR professionals, etc. As one of the winners who have got the awards of 2012, The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily(McDonald, Profile, 2012). Today, more than 1.8 million people worldwide work under the Golden Arches. In Singapore, McDonald’s employs more than 9,000 people in over 120 company-owned restaurants island wide. And the number increases every day(McDonald, Careers, 2012). McDonald is the first honored recipient having won this award on at least 3 past occasions since 1997. Besides SHRI HR Awards in 2008, 2009 and 2012, the company has won other types of HR rewards in others years as well, including Best Mature Workforce Practices award in 2006, Hewitt Best Employer Award in Singapore in 2007 and 2009 and so on . As a winner, the McDonald...
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...population on fast food market. Subsequently, it analyses fast food consumption trend with several statistics provided, forecasts consumption propensities, and accesses Chinese and Australian fast food markets for the next five-year period. Additionally, marketing strategies for Chinese market to adapt market alternation are formulated to alleviate investment risk and develop permanent trademark in China for the next 5-year period from 2011 to 2016. Finally, using this information as a foundation, the report concludes by summarizing and re-emphasizing the main points of all sections in the report. TABLE OF CONTENTS ABTRACT 2 TABLE OF CONTENTS 3 TABLE OF FIGURES 4 1.0 INTRODUCTION 5 2.0 ANALYSIS OF FAST FOOD MARKET FAVOURABLE AND CHALLENGING FACTORS IN CHINA 5 2.1 Favourable factors 6 2.1.1 Population 6 2.1.2 Chinese strong economy 6 2.2 Challenging factors 7 3.0 AN ANALYSIS OF FAST FOOD CONSUMPTION PROPENSITIES AND FORECAST IN CHINA AND AUSTRALIA 8 3.1 China 8 3.1.1 Market volume 9 Source: Fast food in China 2012 10 3.1.2 Market volume forecast 10 3.2 Australia 11 3.2.1 Market volume 12 3.2.2 Market value forecast 13 3.3 markets assessment 14 4.0 MARKETING STRATEGIES TO ADOPT CONSUMTION PROPENSITIES 14 5.0 CONCLUSION 15 BIBLIOGRAPHY 16 TABLE OF FIGURES Figure 1: China fast food market volume: million transactions, 2007–11(e) 9...
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...What is McDonald’s doing right in India? What elements of its business strategy are working for it and how does it manage to get more out of its stores? McDonald’s made a very meticulous and calculated entry into India. Instead of getting the first mover advantage, McDonald’s purposely delayed their entry into India. In the early 1990’s many of the U.S. based fast food chains made their entry into the Indian market with some of the more notable competitors being KFC and Pizza Hut. McDonalds deliberately postponed their entry until 1996 to research various aspects of the Indian market. Much emphasis of their research was placed on Indian consumer tastes, product development, and it’s supply chain. The research that McDonalds did helped them execute a strategic plan of entry. This plan is summed up succinctly in their written strategy, “think global, act local.” As a part of their strategy McDonalds set up two joint ventures on a 50:50 basis with local entrepreneurs from Mumbai and Delhi. The West and South regions are managed by Hardcastle Restaurants (Amit Jatia) and the East and North regions are managed by Cannaught Plaza Restaurants (Vikram Bakshi). This localization strategy was imperative to adapting McDonald’s to the distinct Indian culture and allowed them to strengthen the back-end of the supply chain. In implementing the localization strategy they made a conscious effort to hire local people, purchase from local suppliers, architects, contractors, and materials when...
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.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...February 19, 2012 The McDonald Observatory The McDonald Observatory is located on Mount Locke in the Davis Mountains of West Texas. This observatory was constructed in the 1930s. The initial funding for construction came from Texan banker, William Johnson McDonald, who left provisions in his will that $800,000 be donated to the University of Texas at Austin in order to construct an astronomical observatory. This structure which is open to the public sees more than 60,000 visitors each year. Likewise, the observatory has been the center of attraction for many astronomers, and its numerous resources have also contributed to the discovery and continuous research of many astronomic phenomena. The McDonald Observatory is presently the property of the University of Texas at Austin and currently receives most of its funding from them. It operates four research telescopes. One of the most pronounced features attached to the observatory is Otto Struve Telescope. When this telescope was dedicated in 1939 it was then the second biggest telescope in the world. Two other telescope note mentioning are the Harlan J. Smith Telescope (named after once director of the observatory, Harlan J. Smith), and the Hobby-Eberly Telescope (known to be the fifth largest telescope in the world). The Hobby-Eberly is arguably the observatory’s most prized possession. This powerful telescope specializes in spectroscopy which enables astronomers to get a glimpse at stars, planets, and galaxies located...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...Learning Arrangement 1. Introduction of the strategy of McDonalds The world’s leading foodservice retailer is McDonalds. McDonalds possesses more than 34.000 local restaurants in 119 countries. McDonalds mainly sells fast-food, such as French fries and hamburgers. In this chapter the strategy of McDonalds will be analyzed. A strategy is a long term plan regarding the mission of an organization. This plan will indicate which objectives they want to achieve and what kind of resources they are intending to use. The strategy of McDonalds is focused on the arrangements within the company, its franchisees and suppliers, which has been key to McDonald’s success. This enables the organization to deliver a consistent experience to its customers and meeting the customers’ needs and preferences. McDonalds owns a customer-focused “Plan to Win”, which is focused on five elements: People, Products, Place, Price and Promotion. This plan is a framework for its global business, which allows for implement adjustments in every segment of their organization and to enhance the experience of customers worldwide. The business structure of McDonalds is based on a geographic structure. Its operations is divided in five divisions: United States, Europe, Asia, Latin America and Canada. Therefore, the important strategic approach is to maintain its leading position by expanding and maintaining its business. Besides, McDonalds has to consider different needs of different customers in...
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...| | | | | McDonalds & Starbucks Architectual Design, E-commerce Strategies and Service | [ ] [ ]Wayne McFarland JrGlobal Business Management Dr. Donna Galla July 22, 2012 | McDonalds & Starbucks Architectual Design, E-commerce Strategies and Service How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design, e-commerce strategies and service to accommodate local markets and cultures? McDonalds marketing mix is strategic because of the diverse approaches that are used. They use a strategy that is known as the 4P’s (product, price, promotion, and placement) that they use that is a way of them carefully making decisions around their brand. One thing that has kept McDonalds striving in the local and global market is an idea they use similar to Starbucks “think global, act local”. This idea is what they use as well as Starbucks to combine globalization and internationalism into their strategic plan. For example, McDonalds uses pictographs (symbols instead of words and numerals) which in the international markets help employees ring up sales. By doing this McDonalds was able to maintain their strategy of all drive thru orders filled in three minutes or less. McDonalds also study the local culture of a country prior to entering it. By doing so they have changed some of their menu options to fit the local market. In China, the interior walls are covered with posters and...
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...Why do they have a global strategy and a local strategy? The global strategy is Customer driven, goal oriented and to Achieve sustainable profitable growth and designed to increase restaurant visits and grow brand loyalty among new & existing customers and also building financial strength. Local strategies are used because Different cultures have different consumer needs and tastes, There are different political and legal environment of the international market that they plan to enter. Also the differences among nations in terms of cultures, religious believes, political and legal systems, customer values and lifestyles and stages of economic and market development. What levels of strategy can you identify? Corporate Level Strategy. This is a Strategy that recognizes the factors that are currently affecting the firm and its competitors and the factors that may affect the firm and its competitors in the future. The firm develops policies and practices to establish a new and creative role that will address those factors, giving the firm the competitive advantage. Review the strategic choi ces McDonalds’ has in I ndia? McDonald is famous, worldwide for the high degree of respect they show for local culture of each market it operates in. In this scenario, India is the first country in the world where McDonald's does not offer any beef or pork items in their menus. McDonald's has developed a menu especially for India with vegetarian selections to suit Indians...
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