...Mcneil Museum of Art McNeil Museum of Art Problem McNeil Museum of Art is a non-profit organization which is founded in 1925 locating in Universal City. The museum was originally chartered as the Fannel County museum of Fine Arts and funded by an annual appropriation from Fannel County. The McNeil Museum has a very bad financial status; it recorded its third consecutive annual loss in 2004. Mercer and Pate were assigned responsibility for making recommendations that would reverse the situation. Opportunities | Threats | 1. McNeil Museum of Art supplies the unique opinions of art and history. Visitors visit the museum can get more different feeling than other museums.2. McNeil Museum of Art has over 15,000 collections on art and many of the collections aren’t exhibited, so the museum has a more competitiveness than competitors.3. McNeil Museum of Art can utilize the opportunities which is loaned the artworks to other museums to get additional revenue, and then the museum can expand its spaces and do other promotions. | 1. Not many people like to watch historical artworks2. The high technology influences the visitors of museum, because visitors can use computers to browse the collection on internet.3. The competitors will do many promotions and advertising to attract visitors. | Strengths and Weaknesses Opportunities and Threats Strengths | Weaknesses | 1. McNeil Museum of Art gives a good environment for the Fannel County citizens to respect their traditional culture...
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...The McNeil Museum of Art (MMA) is a non-profit organization founded in 1925 locating in Universal City, in the western United States.Mcneil museum primarily sourced by appropriation from Fannel County and chartered as the Fannel County Museum of Fine Arts, the museum went through a name change in 2000 to reflect the museum’s main benefactor, Jonathon A. McNeil, who left $28 million dollar as a gift to the museum.Museum endeavors to hold its difference from other museums by holding both art and history in its collection.Currently, McNeil Museum of Art locates in the central business district of Universal City, having extensive parking availability and Access through public transportation.McNeil Museum of Art has over 15,000 work of arts in its permanent collection, which includes pre-Columbia, Africa, and European just to name a few.As with most museums,McNeil dosen’t display all of its collection because of space limits.Artworks in the collection are rotated with some periodically loaned to other museums .Visitors can visit the MMA seven days a week, with extended hours on Thursday nights and shorten hours on Sundays. While the permanent collection is free of charge to the public, visitors can pay a fee of $5.00-$7.50 to see the MMA special exhibits.Museum’s organization is broke down by Collection and Exhibitons, Development and Community Affairs, and Finance Administration.Museum has 185 employees and 575 volunteers work at the museum in a variety of capacities. The charter...
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...Museum: The McNeil Museum of Art (MMA) is a not-for-profit museum founded in the city of Universal, in the western United States. Originally chartered in 1925, under the founding name Fannel County Museum of Fine Arts, the museum went through a name change in 2000 to reflect the museum’s main benefactor, Jonathon A. McNeil. Before the museum went through a name change, however, in 1997 MMA benefited from a $28 million dollar bond election. This election allowed MMA to expand their facilities in a newer building located in the central business district of Universal City. The newer location was made available to MMA through Jonathon A. McNeil. Upon Jonathon A. McNeil’s death in 2000, the museum received a $25 million gift from his will so long as the museum’s charter and name was revised. The updated charter stated that the MMA’s purpose was, “to provide an inviting setting for the appreciation of art in its historical and cultural contexts for the benefit of this and successive generations of Fannel County citizens and visitors (pg. 579, Kerin).” Visitors can visit the MMA seven days a week, with extended hours on Thursday nights and shorten hours on Sundays. While the permanent collection is free of charge to the public, visitors can pay a fee of $5.00-$7.50 to see the MMA special exhibits. The MMA has over 1500 works of art that are rotated in-and-out of exhibits throughout the year, occasionally loaning the works of art to other museums. Within the MMA collections...
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...McNeil Museum of Art Case Introduction The purpose of the McNeil Museum of Art (MMA) Integrated Marketing Plan is to increase the overall visibility and enhance the image of the museum. The museum’s purpose is to provide an inviting setting for the appreciation of art in its historical and cultural contexts for the benefit of this and successive generations of Fannel County citizens and visitors. The museum’s marketing efforts are meant to highlight the excellent artwork, history and education it has to offer its community as well as those who are willing to become historically literate. Marketing should be recognized as a central, core operating principle of the museum. According to the American Marketing Association (AMA), marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholder”. Within the above definition of marketing is an affirmation of an integrated approach to marketing which enhances the museum’s image. Integrated marketing means applying a variety of communication and marketing strategies and efforts from various groups and/or departments across the museum. Marketing has the goal of managing lifetime relationships in ways that benefit the student/community member/donor and the institution. Goals The Board of Trustees has several goals for 2005 which inform the museum’s goals. • In order...
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...HANDOUT 13 Internet Resources Muslim Contributions to Civilization: Past and Present I. Islam and Science A. (Article) Science and Civilization in Islam (Seyyed Hossein Nasr) http://www.fordham.edu/halsall/med/nasr.html B. Overview of Islamic Culture and the Medical Arts (National Library of Medicine Exhibit) http://www.nlm.nih.gov/exhibition/islamic_medical/islamic_00.html C. Resource page of Islam SET (Science, Environment and Technology) ( www.islamset.com) http://www.islamset.com/introd.html i. History of Islamic Science http://www.islamset.com/heritage/history.html ii. History of Muslim Pharmacology http://www.islamset.com/heritage/pharmacy/index.html D. History of Islamic Biomedicine (links to many articles on this topic, including chronology of Muslim civilization) http://www.mic.ki.se/Arab.html E. Numbers http://www.islamic-paths.org/Home/English/History/Literature/Arabic_Numerals.htm II. Environment A. Islam and the Environment, theory and practice (Dr. Mawil Izzi Dien) http://www.lampeter.ac.uk/trs/staffgallery/mawil_paper.html B. (Article) Islam and Ecology http://www.crosscurrents.org/islamecology.htm III. History and Civilization A. History of Islamic Civilization http://www.islamset.com/islam/civil/index.html - and http://www.fordham.edu/halsall/islam/islamsbook.html Pg. 1 HANDOUT 13 B. Influence of Islamic Culture on Western Civilization http://www.netiran.com/Htdocs/Clippings/Social/950300XXSO02...
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...Johnson & Johnson, a global company, posts that "The fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life. Diversity Vision Statement The Johnson & Johnson vision is to maximize the global power of diversity and inclusion to drive superior business results and a sustainable competitive advantage. Our Global Diversity and Inclusion Vision Statement, which can be read in its entirety below, identifies our commitment to cultivate a diverse and inclusive culture reflective of our dynamic global marketplace. The Johnson & Johnson Family of Companies will realize this vision by: * Fostering inclusive cultures that embrace our differences and drive innovation to accelerate growth; * Achieving skilled, high performance workforces that are reflective of the diverse global marketplace; * Working with business leaders to identify and establish targeted market opportunities for consumers across diverse demographic segments; and * Cultivating external relationships with professional, patient and civic groups to support business priorities. The environment is the ultimate human health issue. As the world’s largest health care company, Johnson & Johnson recognizes the critical interdependence between human health and the health of our planet. We believe a healthy planet and a healthy community go hand in hand. That’s why...
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...APA Referencing A Guide for CPIT Students This guide is based on the 6th edition of the Publication Manual of the American Psychological Association (2010) Please email: learningservices@cpit.ac.nz with any feedback January, 2015 1 Contents: How to use this guide: ................................................................................................ 4 What is referencing? ................................................................................................... 4 Why do you need to reference?.................................................................................. 4 When do you need to reference? ............................................................................... 4 How do you reference APA style? .............................................................................. 5 In-text citation .......................................................................................................... 5 Reference list .......................................................................................................... 5 Examples of citation in text when using a paraphrase (Check with your Department). ........................................................................................................ 5 Examples of citation in text using direct quotations ................................................. 5 Short quotations .........................................................................................
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...chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction ROAD MAP: Previewing the Concepts Fasten your seat belt! You’re about to begin an exciting journey toward learning about marketing. To start you off in the right direction, we’ll first define marketing and its key concepts. Then, you’ll visit the various philosophies that guide marketing management and the challenges marketing faces as we move into the new millennium. The goal of marketing is to create profitable customer relationships by delivering superior value to customers. Understanding these basic concepts, and forming your own ideas about what they really mean to you, will give you a solid foundation for all that follows. After studying this chapter, you should be able to 1. define what marketing is and discuss its core concepts 2. explain the relationships between customer value, satisfaction, and quality 3. define marketing management and understand how marketers manage demand and build profitable customer relationships 4. compare the five marketing management philosophies 5. analyze the major challenges facing marketers heading into the next century Our first stop: Nike. This superb marketer has built one of the world’s most dominant brands. The Nike example shows the importance of — and the difficulties in — building lasting, value-laden customer relationships. Even highly successful Nike can’t rest on past successes. Facing “big-brand backlash,” it must now learn how to be both big...
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...chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction ROAD MAP: Previewing the Concepts Fasten your seat belt! You’re about to begin an exciting journey toward learning about marketing. To start you off in the right direction, we’ll first define marketing and its key concepts. Then, you’ll visit the various philosophies that guide marketing management and the challenges marketing faces as we move into the new millennium. The goal of marketing is to create profitable customer relationships by delivering superior value to customers. Understanding these basic concepts, and forming your own ideas about what they really mean to you, will give you a solid foundation for all that follows. ᭤ After studying this chapter, you should be able to 1. define what marketing is and discuss its core concepts 2. explain the relationships between customer value, satisfaction, and quality 3. define marketing management and understand how marketers manage demand and build profitable customer relationships 4. compare the five marketing management philosophies 5. analyze the major challenges facing marketers heading into the next century Our first stop: Nike. This superb marketer has built one of the world’s most dominant brands. The Nike example shows the importance of — and the difficulties in — building lasting, value-laden customer relationships. Even highly successful Nike can’t rest on past successes. Facing “big-brand backlash,” it must now learn...
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...CRIME, PROCEDURE AND EVIDENCE IN A COMPARATIVE AND INTERNATIONAL CONTEXT This book aims to honour the work of Professor Mirjan Damaška, Sterling Professor of Law at Yale Law School and a prominent authority for many years in the fields of comparative law, procedural law, evidence, international criminal law and Continental legal history. Professor Damaška’s work is renowned for providing new frameworks for understanding different legal traditions. To celebrate the depth and richness of his work and discuss its implications for the future, the editors have brought together an impressive range of leading scholars from different jurisdictions in the fields of comparative and international law, evidence and criminal law and procedure. Using Professor Damaška’s work as a backdrop, the essays make a substantial contribution to the development of comparative law, procedure and evidence. After an introduction by the editors and a tribute by Harold Koh, Dean of Yale Law School, the book is divided into four parts. The first part considers contemporary trends in national criminal procedure, examining cross-fertilisation and the extent to which these trends are resulting in converging practices across national jurisdictions. The second part explores the epistemological environment of rules of evidence and procedure. The third part analyses human rights standards and the phenomenon of hybridisation in transnational and international criminal law. The final part of the book assesses Professor...
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...THE CONSEQUENCES OF MASS COMMUNICATION Cultural and Critical Perspectives on Mass Media and Society Kirk Hallahan ii For Jean and Jenna Copyright info to be set by McGraw-Hill. iii Foreward This book is a brief survey of contemporary ideas about the cultural impact of mass media on society. The use of consequences in the title reflects the fact that most cultural researchers prefer this term (instead of media effects) to describe media's influence on human experience. During the past 30 years, culture has emerged as a major theoretical framework in which to investigate media. Chapter I examines how media influence culture generally, as suggested by various contemporary media scholars and others. Chapter II then focuses on critical-cultural theories about the nature of media power and its potentially negative influence. This book can adopted as a supplementary text in introductory mass media courses along with a survey text such as Joseph R. Dominick's The Dynamics of Mass Communication (available from McGraw-Hill). It also can serve as a foundational text for other assigned readings in advanced courses dealing with mass media and society, communication theory, or cultural studies. Students are encouraged to focus thoughtfully on the main ideas, not attempt to merely memorize details. Important concepts and names appear in boldface and are defined in italics. The abridged Subject Index lists the page with the primary discussion of each topic. Sidebars throughout...
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...10000 quiz questions and answers www.cartiaz.ro 10000 general knowledge questions and answers 10000 general knowledge questions and answers www.cartiaz.ro No Questions Quiz 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Carl and the Passions changed band name to what How many rings on the Olympic flag What colour is vermilion a shade of King Zog ruled which country What colour is Spock's blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
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...Ingredient Branding Philip Kotler· Waldemar Pfoertsch Ingredient Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010926489 © Springer-Verlag Berlin Heidelberg 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed...
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...Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Educational Psychology: Developing Learners, Eighth Edition, by Jeanne Ellis Ormrod. Published by Pearson. Copyright © 2014 by Pearson Education, Inc. Vice President and Editorial Director: Jeffery W. Johnston Vice President and Publisher: Kevin Davis Editorial Assistant: Lauren Carlson Development Editor: Christina Robb Vice President, Director of Marketing: Margaret Waples Marketing Manager: Joanna Sabella Senior Managing Editor: Pamela D. Bennett Project Manager: Kerry Rubadue Senior Operations Supervisor: Matthew Ottenweller Senior Art Director: Diane Lorenzo Text Designer: Candace Rowley Cover Designer: Candace Rowley Media Project Manager: Noelle Chun Cover Image: © Purestock / Alamy Full‐Service Project Management: Jouve North America Composition: Jouve North America Printer/Binder: Courier / Kendallvile Cover Printer: Lehigh-Phoenix Color / Hagerstown Text Font: Adobe Garamond Pro Credits and acknowledgments for materials borrowed from other sources and reproduced, with permission, in...
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