Marketing Design and Innovation by clewis57 | studymode.com
Marketing Assignment
Table of Contents
Executive Summary3
Introduction3
Arguments for and against the Product5
From Luxury to Necessity6
Critical analysis and the Development over time6
Current Market Scenario10
Customer Segmentation10
Price Differentiation11
Market Segmentation11
The Future Outlook12
Conclusion12
Bibliography13
Executive Summary
An attempt has been made through this paper to understand the evolution and development of televisions from the marketing perspective. This paper discusses the shortcomings which were noticed by manufacturers which initiated a chain of constant innovation and improvement. It also gives useful insights on the evolution of television and its positive/negative impact.
Introduction
Growth is the only evidence of life (Newman, 2010). This statement holds true not only for life but for other things as well. As people evolved, the things surrounding them also did. It won’t be an exaggeration to say that electronics developed out of proportion; since, every day something new is added to the market. Everything boils down to creating value for the customer, all the research and development done by companies is to understand the need of consumers and create a product or service which caters to their need. (Armstrong, 1996) The extent to which a business organisation goes to know their customers is baffling. Coke actually knows how chilled the Can should be when it comes out of the vending machine, it knows how many people like to have coke with their breakfast. Companies go a long way to understand their consumers so that they can provide value, satisfaction and quality. This paper studies how televisions developed

over the years, how the needs and wants of consumers changed and what efforts did companies put in to provide the best to the