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FACTORS INFLUENCING DINING EXPERIENCE ON
CUSTOMER SATISFACTION AND REVISIT
INTENTION AMONG UNDERGRADUATES
TOWARDS FAST FOOD RESTAURANTS

CHOW KENG YONG
DICKSON ONG CHEE SIANG
THAM WAI LOK
WONG YIN KUAN

BACHELOR OF INTERNATIONAL BUSINESS (HONS)

UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF ACCOUNTANCY AND MANAGEMENT
DEPARTMENT OF INTERNATIONAL BUSINESS
APRIL 2013

FACTORS INFLUENCING DINING EXPERIENCE ON
CUSTOMER SATISFACTION AND REVISIT
INTENTION AMONG UNDERGRADUATES
TOWARDS FAST FOOD RESTAURANTS

BY
CHOW KENG YONG
DICKSON ONG CHEE SIANG
THAM WAI LOK
WONG YIN KUAN
A research project submitted in partial fulfillment of the requirement for the degree of
BACHELOR OF INTERNATIONAL BUSINESS
(HONS)
UNIVERSITI TUNKU ABDUL RAHMAN
FACULTY OF ACCOUNTANCY AND
MANAGEMENT
DEPARTMENT OF INTERNATIONAL BUSINESS
APRIL 2013

i

Copyright @ 2013

ALL RIGHTS RESERVED. No part of this paper may be reproduced, store in a retrieval system, or transmitted in any form or by any means, graphic, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior consent of the authors.

ii

DECLARATION

We hereby declare that:
(1) This UKMZ 3016 undergraduate research project is the end result of our own work and due to the acknowledgement has been given in the references. ALL sources of information are in printed, electronic, or personal.
(2) No portion of this research project has been submitted in support of any application for any other degree or qualification of this or any other university, or other institutes of learning.
(3) Equal contribution has been made by each group members in completing this research project.
(4) The word count of this research project is 21,227

Student Name:

Student ID:

Signature:

1) Chow Keng Yong

10UKB07494

____________

2) Dickson Ong Chee Siang

10UKB07489

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