Mealshare is a unique non-profit organization that partners with restaurants in order to not only provide aid to people in need, but to also assist in the marketing of partnered restaurants. As a fairly new organization, Mealshare has acknowledged that it needs an online presence in today’s market. The organization touts a Facebook and Twitter page, as well as a website with information regarding their operations. However, our team of marketing researchers found that Mealshare is not using their resources effectively. Through analyzing Mealshare’s strengths and weaknesses, as well as assessing the environmental forces at play, we have outlined new e-marketing objectives that will help the firm prosper. For Mealshare to reach the public more effectively, we advise that they have their website redesigned to evoke their message more effectively, optimize search engines to increase website traffic, and employ various forms of social networks and use them actively to create buzz. The implementation of these recommendations should take no longer than one to
