...researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted by McCann-Erickson in 1993, the portrait of the Filipino as a youth, media has truly become a surrogate parent. Kantar media also said that 40 percent of Filipinos watch TV for 5 hours and encounters about more than 8500 advertisements. The existence of TV commercials has greatly helped industries...
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...22 Carter, C. (2011) “Sex/Gender and the Media: From Sex Roles to Social Construction and Beyond,” in Ross, K. (ed) The Handbook of Gender, Sex and Media, Oxford: Wiley-Blackwell. ISBN-10: 1444338544; 365-82. ISBN-13: 978-1444338546 Sex/Gender and the Media From Sex Roles to Social Construction and Beyond Cynthia Carter Introduction In the early years of second-wave western feminism, many gender researchers and feminist scholars distinguished between the notion of sex, defined as biological differences between male and female, and ‘sex roles,’ referring to certain behaviors and characteristics attributed to each sex that was a social construction. The resulting media research centered on images of women in the media (much less emphasis was placed on men) in order to draw attention to inequities in their portrayal in relation to men (in quantitative terms as well as in terms of the use of stereotypes). Since the 1970s, however, the scope of social constructionism has greatly expanded in feminist theory. Some suggest that the distinction between the biological and the social has, as a result, eroded to such an extent that it is no longer possible to understand the difference, while others question the need for this distinction. For instance, in queer and transgender theory and feminist cultural studies, theorists have sought to make strange the ‘sex/gender’ distinction. The key argument made is that biology is no less a cultural construct than gender socialization into...
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...Kate Finch completed a study on the popular HBO series, True Blood. The research was an analysis of the Vampire Rights Amendment through public relations in pop culture and the theme of post feminism. The research is about the view post feminism view of public relations in pop culture using True Blood as a model. It shows the use of promotion, persuasion and public relations to draw in an audience. “Views interpretations are profoundly influenced by the social discourse in which they are interrelated.” (Brunsdon and Spigel,, 2007, pg. 260) It is important cause it gives the audience a deeper view of the feminism culture in popular culture, while allowing people to people it in the form of a television show that they would be able to spot and...
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...ZRG Feminism has come a long way with the growth and changes within the culture of one’s everyday lives. The definition behind feminism could be opinionated, however it can be filled with facts and information back tracking as far as the Industrial Revolution (as well the French Revolution.). The Concept of Feminism is the equality of Men and Women within society and culture, but how does it fit in our current culture values within this day and age? With statements and an analysis from Mies, Gauntlett and MacInnes, the base of feminism is elaborated from ethics, actions taken and the touch on masculinity and its background towards Feminism. As more shall be elaborated in discussion, the first key pointer being what is Feminism, this has always been a sensitive topic to touch, and more women are growing with the image behind, but are women losing the true sense of being liberated? Or are they the main cause of their chains being re-shackled? In achievement of this research the outcome will be how Mass Media has contributed highly in this regard, there has been a huge influence of how a “real woman” is supposed to be like, the way she is supposed to dress, cook, be in a position of corporate power, and still stand behind the pots and hold the vacuum arch. This will be emphasized into more detail on how Susan Faludi embraces the Backlash of Feminism, and how Gauntlett’s view on Mass Media has a huge impact on the Women’s Society as whole, especially making pointers on equality...
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...This section will provide a brief overview of the main points of their literature based on feminism in the age of reality TV. Edwards argues, “gender emerges in reality programming as a set of generic conventions in which individual shows frequently transgress and then reassert traditional gender role expectations.” Many reality series picture a man or woman departing from these gender codes and norms in the participation and hopes of a positive reinforcement in terms of a competition based reality show. Two gender categories that have dominance are “hegemonic masculinity” and “emphasized femininity.” Hegemonic masculinity is an almost unreachable ideal fantasy described as: “a young, married, white, urban, northern, heterosexual, Protestant, father, of college education, fully employed, of good complexion, weight, and height, and a recent...
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...Aviva Hurvitz 24 November 2015 Feminism and the Media Representation of Women in the 1970’s Major social change happens when enough people strongly believe in it. The media influences public opinion and thus has the ability to support or destroy these social change movements. In the 1970’s, the second wave feminist movement was attempting to create wide spread social change. Its leading organization, the National Organization for Women (NOW), was focused on dismantling workplace inequality, such as denial of access to better jobs and salary inequity, and protecting women’s rights, such as stopping domestic violence. They attempted to do this through creating legislation and changing public opinion. The media’s representation of women overall at this time counteracted these goals. By creating a derogatory picture of the “feminist”, the media made her unsympathetic to the public. Rather than creating support for the core goals of the feminist movement, the media focused on more controversial topics, specifically gay rights. This negative media coverage of the women’s movement hurt its ability to implement meaningful legislation, such as the Equal Rights Amendment. The way in which print media degraded women, demonized feminists, and connected feminism to controversial topics damaged the progress of second wave feminism in the 1970’s. The definition of a feminist is a person who believes in the social, economic, and political equality of the sexes (Miriam Webster...
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...1. Introduction It is highly believed that fashion magazines contain various portrayals of women not only because fashion magazines target women as their biggest readers, but also become the facilitator to teach women how they view themselves in feminine elegant ways just like most women want them to be. Nonetheless, those views are more likely shaped by how the society views a woman. As such, if fashion magazines are indeed in the means of shaping women's view as well as society's view of a woman, then the representation of women in the magazines becomes very important in order to explore how women are portrayed according to those two views. Reading a fashion magazine on the surface simply contains fashion-related articles in thick glossy pages. On deeper surface, on the other hand, those articles actively are where women as well as society see how a woman should be. It is also implied that they become the source of stereotypes of women which many of them are always about marginalising women. Amongst many high fashion magazines, Elle is strongly believed to be one of the most leading high fashion magazines in regards to the fact that this French origin magazine widely spreads its international editions published in over 60 countries which one of those includes Indonesia. Like other Elle editions worldwide and other mainstream high fashion magazines, many ultra expensive bags, clothes, perfumes, and the sorts appear in Elle Indonesia in two forms: articles and advertisements...
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...emblem of political courage-a cynosure of resistance to institutions that would smother the free spirit and stifle the right to be different.” (Miller 13) I will be exploring how the present days views are reinforced; the dominant message of how a wedding should be and then how in some movies, the post-feminism is displayed which slightly alters this dominant image. I will be also exploring the mix of cultural traditions within the wedding to see how the structure is similar or drastically different. I will discuss Marx’s Materialism ideology aspect of the domination of the ruling class and explore the aspect of the base and superstructure with the mode of production/the system of economic relations within the institutions surrounding wedding ideology. Through close textual analysis, I will show the dominant ideology of the wedding industry as illustrated through media and the attitudes of various woman; comparing views of two extremes to the leading up to that of the dominant American wedding ideology of the industry and secondly, I will then contrast this structuralism to that of a few other cultural films to explore the obstacles as well as end result of the dominant media ideology. “Capitalism is not only an economic...
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...P1: explain the principal sociological perspectives. In sociology there are six main principal perspectives and these are Functionalism, Marxism, Feminism, Interactionism, Postmodernism, Collectivism and New Right. Functionalism In 1951, Talcott Parsons introduced the Functionalist view and this studies the social structure as a whole of how it functions as well as how each social structure is crucial in the interests of society. Functionalism believes that humans and the society have basic needs, institutions and governments might be responsible to meet the required needs of people also the functionalist may consider that they are different kinds of sources that could limit the individual’s behaviour within the chosen society, meaning that the society will behave appropriately based on one’s behaviour while having the same values, on the other hand the functionalist view does recognise that there may be errors or inequalities within the society but bearing in mind this can be functional for the society. However there have been criticisms against functionalism as some may believe that it is not a realistic way of living and not considering one’s own choices also functionalism may seem to ignore conflict and diversity within individuals in the society. Parsons sees inequalities as a well function to society as it helps in the running of society or community. The main key idea of functionalism is to ensure smooth running of the society and this is done through the structures...
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...Feminism in Multicultural Societies An analysis of Dutch Multicultural and Postsecular Developments and their Implications for Feminist Debates Eva Midden A thesis submitted in partial fulfilment for the requirements of the degree of PhD at the University of Central Lancashire May 2010 Student Declaration Concurrent registration for two or more academic awards I declare that while registered as a candidate for the research degree, I have not been registered candidate or enrolled student for another award of the University or other academic or professional institution Material submitted for another award I declare that no material contained in the thesis has been used in any other submission for an academic award and is solely my own work Signature of Candidate Type of Award School ___PhD_________________________________ ___Centre for Professional Ethics___________ 1 Abstract It was long assumed that both multiculturalism and feminism are connected to progressive movements and hence have comparable and compatible goals. However, both in academia and in popular media the critique on multiculturalism has grown and is often accompanied with arguments related to gender equality and/or feminism. According to political scientist Susan Moller Okin for example there are fundamental conflicts between our commitment to gender equality and the desire to respect the customs of minority cultures or religions. If we agree that women...
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...50 Key Concepts in Gender Studies Jane Pilcher & Imelda Whelehan Fifty Key Concepts in Gender Studies i Recent volumes include: Key Concepts in Social Research Geoff Payne and Judy Payne Key Concepts in Medical Sociology Jonathan Gabe, Mike Bury and Mary Ann Elston Forthcoming titles include: Key Concepts in Leisure Studies David Harris Key Concepts in Critical Social Theory Nick Crossley Key Concepts in Urban Studies Mark Gottdiener The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. JANE PILCHER AND IMELDA WHELEHAN Fifty Key Concepts in Gender Studies SAGE Publications London • Thousand Oaks • New Delhi iii © Jane Pilcher and Imelda Whelehan 2004 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, transmitted or utilized in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the Publishers. SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B-42 Panchsheel Enclave Post Box 4109 New Delhi 100 017 British Library...
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...sexuality and girliness). In response to this more recent understanding of feminism, which is part of a much broader phenomenon known as post-feminism, Michelle Lazar has examined contemporary texts that have adopted this view. Whilst post-feminists argue that females should unabashedly celebrate “all things feminine”, Lazar critically analyzes the post-feminist identity. She argues that at the same time that it celebrates femininity, this way of thinking also repudiates feminism and reinstalls normative gendered stereotypes that associate women with passivity, subservience and dependence. She also contends that post-feminism “contributes to fostering a culture of post-critique, which numbs resistance and deflects criticism”. Despite its presumed “pro-women-ness”, post-feminism pulls on a neoliberal script that celebrates an “It’s all about me!” ideology, and assumes that feminist struggles have ended, that men and women are treated equally, and that women today do not have to worry about how certain representations of them in popular media may negatively affect women as a whole. Informed by Lazar’s feminist critical discourse analysis perspective, this paper will examine the ideology of post-feminism that has been present over the last ten years within the discourse of PETA’s...
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...© Guillaume Herbaut © Guillaume Herbaut Feminism & FEMEN Abstract Through feminism protest, women have been trying to get equal rights to men for decades. Different movements have appeared through the years. Radical feminism is one of them. Where does it come from? What differences does it have from “classical” feminism? For a few years now, we can often see in the media pictures of those bare breasts women protesting, the FEMEN. Where do they come from? What are they fighting for, or against? In this paper, we will have a closer look at where from comes their movement and what defines their ideology in order to understand their message and what they protest against. Methodology For this work, I used what the FEMEN movement wrote, its manifesto and different articles, and tried to find feminist theories on radical feminism in order to understand the basis of the FEMEN movement. Table of content Abstract 2 Methodology 2 Introduction 4 What is radical feminism? 4 The notion of patriarchy 4 The Marxist feminism 5 The FEMEN movement 6 Brief history of the FEMEN movement 6 Bare breasts as a weapon 7 Manifesto 7 FEMEN 8 Ideology 8 Objective 8 Missions 8 Exigencies 8 Tactics: sextremism 8 Symbols 9 Structure and activity 9 Financing 9 Information 9 Controversy 9 Ethical points of view on feminism 10 Conclusion 10 Afterword 11 References 12 Introduction Already at the beginning of the 15th century, a woman, Christine...
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...The Hunger Games: Action-film feminism is catching fire Lisa Schwarzbaum Burning up Jennifer Lawrence’s Katniss Everdeen is both strong and vulnerable – a new kind of action heroine who has powered The Hunger Games: Catching fire to a $158m US debut. (Lionsgate) Jennifer Lawrence’s Katniss Everdeen is a new type of female action film icon, and moviegoers should be very excited about that, writes Lisa Schwarzbaum. As Catching Fire ignites on movie screens around the world, this is what we know about the 21st Century heroine called Katniss Everdeen: she is strong but also soft. She is brave but she has doubts. She is a phenomenal fictional creation, yet is real enough that moviegoers can draw inspiration from her values, her resourcefulness, and her very human inner conflicts. And she is played by Jennifer Lawrence, who appears not only to be handling her current duties as Hollywood’s finest model of well-adjusted millennial female stardom but doing so with charm. Everdeen and Lawrence: golden girls both. Personified in Lawrence’s lithe movements and cool, focused gaze, Katniss is a brave, resourceful and independent-minded fighter; but she is also a troubled and vulnerably guilt-ridden human being. Nina Jacobson, the producer of the Hunger Games film franchise, puts it this way: “She is a singular heroine in that the burden of survival weighs on her. She has a ton of survivor’s guilt. And she keeps surviving.” Girl on fire It is strange that behaving like a well-adjusted...
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...White Feminism: the Self-Appointed Savior of the World The movement of (Eurocentric) feminism has been superglued to its privilege ever since the term “féminisme” was first coined in 1837 (source). Marked by its relentless, unapologetic, prioritization of the voices of middle-class, cisgender, heterosexual, white women over the experiences of queer women, women of color (third world women) , transgendered women; the movement has become an obstacle for equal rights in the broader sense. While “white” feminism is absolutely vital today and has produced outstanding achievements for women in the Western world, the byproducts of its undeniable privilege has been detrimental, to say the least, to women of third world countries in particular. Western...
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