MEDIA
AND
COMMUNICATION

TABLE OF CONTENTS:

INTRODUCTION/ OVERVIEW

TRENDS AND OPPORTUNITIES

SKILLS AND LICENCES REQUIRED

ENTRY AND PROGRESSION

TRAINING AND DEVELOPMENT

PROFESSIONAL BODIES INVOLVED

SOURCES OF REFERENCE

LINKS TO RESOURCES

INTRODUCTION/ OVERVIEW
The large and diverse media and communications industry assumes a central role within most economies. The industry covers a range of occupations and media, including: radio, television and film; print media; internet content development; advertising; public relations; speech writing; and design. The industry is highly concentrated and production is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels
The media and communications industry encompasses a wide variety of establishments. The media segment includes motion picture/video producers who create movies, television shows, and other videos to sell to broadcasters; publishers who produce and distribute items such as books, newspapers, magazines, and CDs, excluding software; and television and radio broadcasters.
Telecommunications is another segment of the industry. It includes both equipment from cables to telephones to services such as wireless carriers or cable providers. Telecommunications is what makes voice, data, and video communication possible, resulting in the information age. A new, quickly rising segment is the use of the internet for new media. New media includes online social networking, shopping, video, and gaming sites; as well as mobile media that can be accessed on some newer, electronic products.
History:
Different parts of the industry were born at different times. In 1876, Alexander Graham Bell invented the electrical speech machine, the first type of telecommunications device. Since then, revolutionary changes have made