...SOCIAL MEDIA The use of SOCIAL MEDIA is KEY to reach the goals of this project; in parts, defining the target and attracting more people whose final wish is invest in India. Since they are interactive and people is usually online most part of the day -even from their phones- the content strategy should be connected with the Social Media Strategy, that needs to make use of relevant, witty, creative and attractive content, using a lot of images, videos and advertisement techniques such as contests and the possibility to win something by sharing, liking and following posts in order to make the content VIRAL. This Social Media Strategy is useful while promoting the content of the blog, and therefore, the content of the website. They are also a great way to promote campaigns. CAMPAIGNS Although the target needs to be better defined, we already have certain idea about who they are and how to approach them; based on the profile already created and the behavior of the users of the Social Media Channels, it is possible to state that the NRIs who are online and are more likely to visit the page are mostly young, educated people, who has access to technology and is for direct, clear and SHORT information, since they usually have their agendas busy and don’t want to waste time. A good idea to get their attentions is by creating motivational campaigns appealing to their emotions and nationalist feelings, reminding them of their roots by using typical elements of the culture...
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...Learning from Mass Media Campaigns for HIV/AIDS Prevention Reviews of mass media campaigns have a special interest for me. They demonstrate what can be done, and as importantly, what cannot be done, by relying on a 1P approach. I have talked about the 5% Solution before, and noted another review of mass media campaigns for changing health behaviors. This post focuses on the findings from a review of recent campaigns to prevent HIV/AIDS. What is interesting in this report are the comparisons it draws to reviews of earlier campaigns in this area as well as the current state of the art and science. The authors used seven principles to guide their analysis: (1) conducting formative research on and about the target audience; (2) using theory as a conceptual foundation; (3) segmenting one’s audience into meaningful subgroups; (4) using a message design approach that is targeted to the audience segment(s); (5) utilizing effective channels widely viewed by and persuasive with the target audience; (6) conducting process evaluation and ensuring high message exposure; and (7) using a sensitive outcome evaluation design that reduces threats to internal validity and allows causal inferences about campaign impact to be made. The question they explore is: to what extent have recent HIV/AIDS campaigns in the literature adhered to these principles? Noar et al (2009) began with a search of peer-reviewed articles appearing from late 1998 through October 2007. Mass media had to be a central or...
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...Apple’s Social Media Marketing Campaign Apple’s Social Media Marketing Purpose The purpose of Apple’s social media marketing campaign is to drive discussion around new products and to generate new product ideas and concepts for its consumers. Apple has long been a leader within its technology markets and requires expedited access to consumer reviews and comments about its products. A successful social media campaign will consist of many users discussing products and hearsay about potential products. In the past Apple has left much of its social media conversations solely in the hands of its consumers. Essentially, its strategy was to create a social buzz by staying completely silent, instead letting the rumour mill do the PR work instead (Moth, 2012). Moving forward the company will be more active in its social media in an effort to bridge the gap between consumer and company. Apple’s Target Audience Apple’s target audience is 25+ and more specifically between 25 and 45 years of age. Furthermore, Apple will primarily focus on middle to upper income individuals or families with disposable income. Apple’s brand will focus on people with musical, graphical and artistic and travel interests as well as those who are active, exploratory, avant-garde and early technology adopters (MetaFacts Inc., 2012). The company is known to create a sleeker more upscale technological product. The firm seeks to create more than a culture of singular consumers but rather a community...
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...Integration of Social Media in Marketing Campaigns A Research Paper Presented to Ms. Maria Luisa Velasco In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015 Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor 1 Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and a social influence in effectively gaining customers and building lasting relationships. I. II. Introduction: Digital Marketing and the 21st Century Social Media as a Virtual Marketplace a. Accessibility to both businesses and customers b. Convenience of online shopping c. Opportunities and potentials d. Examples (online businesses) III. Social Media as a Platform of Communication a. Attracting Online Audience b. Building fans and followers c. Managing customer relationships d. Staying connected with your customers e. Getting feedbacks IV. Social Media as a Social Influence a. Consumer Expectations b. Blogging and Microblogging c. Trends in the 21st Century V. Conclusion 2 Context The internet has become a part of our daily lives ever since it was introduced to us many years ago, and as a matter of fact, the generation today takes it for granted. The internet has given the people access to different parts of the world as a source of information and a platform of communication. With the advent of social media in today’s internet...
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...Na Bai Prof. Noelle Perez Campaign II Oct. 14th, 2014 The impact of media on marketing campaigns Abstract: Today, the rise of various online media channels has greatly enriched the channels in media than before. How to properly use a variety of media , and how to take advantages of the media are most important issues for companies. This paper analyzes the impact of both offline and online media on marketing campaigns based on “TopShop” case study. Key Words: media, marketing campaign I. Media Category Now the media can be divided into two parts, offline media and online media. In offline media category, there are TV, print media, radio and OOH. While in online media, there are online digital, and social. Offline media has developed for long time, and is kind of mature media. However, online media a only just emerged in recent years, is still developing. A. Offline Media 1. TV. Such as network, cable, market or spot. 2. Print media includes Newspaper, magazines and direct mail. 3. Radio and OOH include billboards, video screens, in-store ads, and cinema. B. Online Media 4. Online digital includes email, tablets, mobile, and video. 5. Social includes blogs and social channels like Facebook, Twitter, and Instagram. II. General overview of the media impact Advertising and marketing campaign of companies definitely work, but exactly how different media channels contribute to the brand is...
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...Foundation CPR advertisement including Vinnie Jones To: CEO of Prestigious Promotions From: Harry Anderson Terms of Reference: Within this report I will look at success of the BHF campaign looking at the variety of media they used and how successful each form of media was. Procedure: I will do this by looking at evidence gathered from the internet, look at the facts and figures of the campaign and come to an overall conclusion on the success of the campaign. The British Heart Foundation is the UK’s number one heart charity, founded in 1961. The charity was founded by a group of scientists concerned with the rising death rates from cardio vascular disease. The money raised from its 700 shops nationwide and donations go directly to scientists for research and development in cardio vascular diseases. Last year over £84 million pounds was given to scientists for research. A few of the promotional mix were used to achieve their goals and help them achieve a successful campaign. Firstly advertising was used in various ways for the campaign the advert launched on twitter and was a success with 53,000 shares within the first week. The advert was also launched on YouTube before it debuted. Furthermore the advert has over 4 million views on YouTube. To create Publicity for the campaign they used a celebrity in Vinnie Jones this creates excitement about the advert a draws people into watching it: creating publicity. Finally from the advert there corporate image was increased...
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...Political product to the exchange partner i.e., electorate. 3. Cost function : In political marketing, cost function refers to the management of attitudinal and behavioural barriers of voters through calculated campaign strategies. The voter should receive all the information regarding the product without spending money for it. 4.Communication Function: Communication involves the function of informing the primary exchange partner of the offer and its availability. It is often seen as the heart of political marketing. For a political party, it implies, providing political content, political ideas and future and sense making of a complex political world programs but also aiding the interpretation Often the communication function involves simplification of political messages, concise political stand etc. The communication function interacts with the campaign delivery aspects of the distribution function-the latter provides the medium while the former defines the content. The communication function prescribes a dialogue with the exchange partners – a multidirectional flow of information . 5.News Management Function: This function is closely linked to communication function. But news management function is targeted to secondary exchange partners or intermediaries of which media is an important part. In other words...
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...Shane Wall Time Line: At 15 years old, he was running discos at his local village. At 20 years old he provided entertainment at weddings with his own DJ equipment. Later on he went into a different career working for BBC radio in technical administrations. He then went on to working for a creative communications agency called ‘Unique’, while still running disco parties on the side. In 1997 he set up a business with his friend running snowboarding holidays for party goers, they decided to name the business ‘Abundant Holidays’. In 1999 his friend left the business, which made Shane the owner of ‘Abundant Holidays’. In 2007 he was made redundant by ‘Unique’. Later he used the skills he gained at ‘Unique’ and BBC radio to set up his own communications business called ‘Abundant’. To this day ‘Abundant’ is a successful creative communications agency. About Shane Wall Shane Wall is a passionate entrepreneur, who currently manages the creative communications agency ‘Abundant’. Before Shane Wall got into the creative communications agency he had many previous jobs, for example: working as a DJ providing entertainment at weddings and working for BBC radio in technical administrations. Shane became an entrepreneur in the early stages of his career, when he set up a holiday business with one of his friends aimed at party goers. As a result of working in a variety of industries and businesses, he picked up a lot of useful qualities and skills to later benefit...
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...Effective Negative Media Advertising in Public Health ‘Negative Advertising’ is an effective way to influence behavioral changes among general public, but it has only been limitedly used in public health media campaigns. Nevertheless, as public health more and more focuses on non-transmissible disease prevention, negative advertising could be more extensively used. This analysis takes into consideration, a descriptive case from tobacco control. Taking into account internal tobacco industry documents, surveys and tentative data and taking into consideration socio-political reasons, it is described tobacco industry and public health research on the American Legacy Foundation’s ‘‘truth’’ campaign, a key example of effective use of negative advertising in the service of public health. The tobacco industry described that the most effective advertisements run by Legacy Foundations “truth’’ campaign have been negative advertisements. Though the tobacco industry’s own study suggested that these negative ads acknowledged and effectively branded the cigarette as a harmful consumer product rather than focusing only on tobacco companies, some people accused Legacy of defaming it. Public health researchers have confirmed the effectiveness of the ‘‘truth’’ campaign in reducing smoking initiation. Research on political advocacy indicating the value of negative advertising has been only used rarely in the development of public health media campaigns, but negative advertising can easily...
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...Festivity of Political Campaigns Still Persist By Francel Salas Election from the word itself “elect” which means to choose or to vote a righteous person that will lead his country and his people with his intention of further boost the development of the country side. As a democratic country Philippines used to have its election. And now election 2013 is fast approaching, politicians are becoming very ostensible to the public due to their political campaigns that will convince our voters to vote for them. Different tactics and skims are evident to these aspiring politicians. Nowadays, vast number of banners and tarpaulins sponsored by prominent politicians are encircling the different municipalities and cities of the country that are obviously bespeaks of the upcoming election. Furthermore, even holiday seasons are also utilize for political purposes wherein last Christmas, some of the well-known politician candidates used to distribute “hamon”- definitely for their political intention. Also the “Feast of the Black Nazarene” last January 9, became an instrument for campaign, politicians gave free t-shirts to those devotee with the face of Black Nazarene in the front and the name of politician at the back. Additionally, television networks, radio stations, newspapers and even social media will be used as their medium to broadcast their propagandas. Political campaign would not be complete without the prepared speeches from the candidates with their smiling faces to the...
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...millions of dollars for campaigning that could have been used to better our society. Running a winning campaign in today’s society is accomplished by sufficient funding, maintaining positive public perception and retaining a system of committed organizers. Obtaining sufficient funding during a political campaign is vital to its success. The process starts for each candidate after the end of the previous election. Funding can come from many sources. These include, but are not limited to fundraising, corporate sponsors, interest groups, political action committees (PACs), and Super PACs (Sabato 304). The amount of money acquired from each of these sources varies from hundreds of dollars to millions (“The Power of Money”). PACs have limited fundraising power, but can give money directly to political campaigns. Super PACs have fewer...
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...X, the rival, is a cheesy piece of goods, won’t hold up, has to be cranked by hand… This is the model for not just our commercial product sales but, rather more vigorously, for our political campaigns as well… we have gradually just gotten used to them. Its not so much that I am wonderful the candidate explains, as the opponent is a lying, cowardly, two faced cheat and con artist. (Pulitzer Prize winner and Washington Post columnist Meg Greenfield, 1995) Whether through print or television media, advertising affects behaviour. A key tool of political parties, it has been used to win support during critical governmental assessment or change, and engage the susceptible electorate to participate in the political process. Yet, where features such as wit, charisma or aptitude have been emphasized and admired, the intemperance of political campaigning has also drawn out a negative side, one that seeks to cast a damaging shadow on any opposition in order to attain the support of the majority. The types of political message given out by both politicians and the media vary in how they are constructed and what they intend to achieve, and despite widespread criticism surrounding its ethical fragilities, attack politics in particular have become a fundamental component of any political campaign and evidence has shown the electorate to show a greater interest in a more pessimistic tone of politics. This essay intends to address whether negative publicity in the form of attack advertising...
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...technology that allows braoder audience, dilvering message speed, process of campaigning. In today’s era the 21st century political campaign is still the same, however the technology is different polical candidates utilizes these technology to get their message spread and of course get the vote and win the seat for presidency. The 21st century technology benefits the candidate because the media is fast and it can reach a braoder audience in a a click of buttons people can use facebook, twitter and read blogs about a specific candidate. The 2008 candidate barack Obama “lead in using technology to connect to his audience, as well as his overall lead in mindshare in the blogosphere as a whole.” Obama campaign gained more a lot more attration than the mcain campaing. On Twitter, Obama gained 2865 new followers between the 3rd and 4th (for a total of 118,107), while John McCain's Twitter account only has a paltry 4942 followers in total. The point is candidates utilizing the media has rapidly acquired a pice of tool that the candidate who which to race for presisdency can utilize the media has to offer them. The inventions of the automobile change the world of transporation, because transportation is so convenient going place from a to b in a short distance. Politacal candidate needed to go to state to state to speak and addrees and promote their campaign. Today’s era of airplaines cars and and really fast transporations. The candidates can go from sstate to state in...
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...read email, snoop on private social network conversations, observe phone call records, and track the physical locations of citizens not charged nor suspected of any crime, without so much as a warrant. Worse, the demographic most affected this level of snooping on our digital lives, the 18-24 year-old college crowd, is the least knowledgeable and most politically apathetic about the issue. This is a recipe for disaster, and this proposal seeks funding for an awareness campaign that will address it. This campaign will raise awareness about mass surveillance and the Snowden disclosures. We will use posters and flyers to dry attention to the issue. We will use the University of New Mexico as a testing ground, using before and after surveys to gauge effectiveness. If the campaign proves successful, we will recruit volunteers and raise a second round of funding to bring the campaign to college campuses across the nation. Team Underachievers would be at the forefront of both campaigns, personally executing the trial campaign and overseeing the potential national one. After the acceptance of this proposal, we will immediately begin designing our materials and sourcing the cheapest places to mass produce them. We look forward to discussing our proposal in depth and answering any questions or concerns...
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...strong man stands an even stronger woman. Behind the media shy wife stands a woman who holds a strong philosophy towards life, the political arena and raising children. From juggling the lives of three teenage daughters to directing a community based Childcare Centre in St Ives whilst supporting her larger-than-life character husband, Margie does not overlook her role as the main coordinator of it all. With Tony’s job taking him away from home, Margie often feels the pressure to adopt the role of both mother and father. “It is not an easy existence but it is not an unusual one because often Tony was not about but look that’s life,” she says, “we just make the most of it and I think they are pretty balanced normal kids so it is all pretty good and I have done a good job.” It seems that she has done more than a good job in raising three young women, as the eldest is in her fourth year of studying International Studies Communications at The University of Technology Sydney, the second enjoying a GAP year and the youngest an aspiring Medical Student in her last year of high school. “I have always told our daughters that they can be and do anything they want to. And that hasn’t just happened in the last 8 weeks, that is something I have been telling them for the last 21 years.” Support and encouragement are two traits that Margie has passed on to her daughters, reflected through their recent active participation in the election campaign. “They have only ever known a political life”...
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