...the social media and its impact on society became even more apparent after the Arab Spring that spread through North Africa and most parts of the Middle East. The fact that the social media played an active role in mobilizing the people to fight perceived injustice has brought to the fore the need to assess the impact public reliance on the social media has on traditional news media, that is the thrust of this study. This chapter of the research will provide a background into the study, vis-à-vis its aim, objectives, problem statement, significance, limitations and delimitation. 1.2 Background to the study The Arab Spring that rocked most of North Africa and the Middle East was a wake-up call to...
Words: 1112 - Pages: 5
...communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication...
Words: 1294 - Pages: 6
...Social Networking Sites(SNSs) nowadays have taken part in evolution of human community as an important medium to interact among people. There are several SNSs with different technology background and these sites have been integrated into daily life practises of the users. Currently the most commonly used social networking sites are Facebook, Twitter, Youtube, LinkedIn, Pinterest, Google Plus, Tumblr and Instagram and so on. By the enhancement of the technology, social media has change the way information delivering, from the role of consumer as a passive recipient to transforming individual as an active broadcaster of content. Social media convey the “long tail” concept and it apparently helps to disseminate the information to reach a worldwide...
Words: 1068 - Pages: 5
...Social Medias Impact on Consumer Behavior With today’s technology the use of social media has taken the world by storm, with millions of people able to rate, review and share opinions on products at the palm of their hands. The high usage of social media sites is creating a new medium for companies to communicate with consumers on a personal level they were not able to years ago. With the usage of smartphones sky rocketing consumers are now able give their “two cents” about products or services the second they experience them. This is an essential element for companies and consumers because social media allows them to view reactions about new products, whether they are negative or positive. Where would you like to eat tonight? Be daring and try the new bistro that just opened down the street or play it safe and go to Applebee’s? This could be one of the most daunting decisions someone may have to make throughout their day. When it comes to where one would like to spend their hard earned dollar on a meal 45% of consumers turn to leading social media sites like Yelp for recommendations (Pann). 57% of consumers rely on the reviews from these sites on restaurants to determine where they will dine that night (Pann). But how reliable are these reviews that consumers are putting such high importance when it comes to their dining experiences? When it comes to the reviews on websites such as Yelp, a recent study by Gartner a tech research company has determined by 2014 that 10%...
Words: 1472 - Pages: 6
...Drivers of emerging HR practices Introduction A workplace is diverse in many ways. There are people of all age groups, nationalities, education levels and not to forget, both genders working together. These factors and many more, individually or in combinations bring about change in the traditional HR practices. Thus we can call such factors as the drivers of emerging HR practices. It is important to understand the drivers so that one can make pertinent policies that will help integrate them into the workplace without alienating the remaining workforce. With this in mind, I set out to find the harbingers of change. For my literature review, I narrowed down to a few drivers such as expatriates in the workplace, increased women workforce, the advent of internet, the generation gap and the emergence of Gen Y or the millennial as a force to reckon with. I looked up online journals and databases such as HR Quarterly, Personnel Psychology, Emerald Insight, EBSCO and JSTOR. A search for each of the factors mentioned above was carried out in the said journals and databases. The maximum results came for the topic of Gen Y. A lot of people are trying to understand Gen Y and what makes them tick. Another thing that goes along with Gen Y is the fact that they take to internet like fish to water. There is a lot of extant literature on this phenomenon (Bolton 2013). This paper will be focusing on the contribution of Gen Y to emerging HR practices. Generation Y is roughly defined as those...
Words: 2996 - Pages: 12
... UNIV 111 Williams 02 Dec 2015 Negative Impacts of Social Media It is not an uncommon sight to see someone having meal with their friends or family on the dinner table, completely absorbed by the display of their smart phone. The way we choose to connect with people has become largely mediated by social networking. Most of us, perhaps not surprisingly, have accepted this transition without question. Whether you are dating someone, interviewing someone, or just meeting someone for the first time, there is a special quality about face-to-face interactions. You can catch the subtle tone in their voice, see their expression as it changes from sad to outraged, and you can look them in the eye to see if you trust them. So it’s unfortunate that real-life interactions are on the outs as cell phone conversations, texting, instant messaging and Facebook emails start to take up more of our time. For young people especially, having a cell phone or iPod in hand and ready has become the default mode while walking the streets. That means much less chance of conversation with the people who populate their real lives. Years ago, before social networking existed, friends would go out and have a good time, and popularity in high school would be something of importance to a lot of people. Today, popularity is the equivalent to having a lot...
Words: 1152 - Pages: 5
...Careers • Membership SEARCH Top of Form [pic]IN Bottom of Form • E-MAIL • PRINT Home » News & Events » Press Room » Press Releases August 6, 2011 Social Networking’s Good and Bad Impacts on Kids Psychologists explore myths, realities and offer guidance for parents WASHINGTON—Social media present risks and benefits to children but parents who try to secretly monitor their kids’ activities online are wasting their time, according to a presentation at the 119th Annual Convention of the American Psychological Association. “While nobody can deny that Facebook has altered the landscape of social interaction, particularly among young people, we are just now starting to see solid psychological research demonstrating both the positives and the negatives,” said Larry D. Rosen, PhD, professor of psychology at California State University, Dominguez Hills. In a plenary talk entitled, “Poke Me: How Social Networks Can Both Help and Harm Our Kids,” Rosen discussed potential adverse effects, including: • Teens who use Facebook more often show more narcissistic tendencies while young adults who have a strong Facebook presence show more signs of other psychological disorders, including antisocial behaviors, mania and aggressive tendencies. • Daily overuse of media and technology has a negative effect on the health of all children, preteens and teenagers by making them more prone to anxiety, depression, and other psychological disorders, as well...
Words: 731 - Pages: 3
...5.2.2 Business Simulation Game (Individual Report) The Business Simulation Game (Developing Winning Competitive Strategies) is an online, PC-based exercise where you run (in groups) an already established company in head-to-head competition against companies run by other groups from your class. Company operations are made as realistic as possible and the functioning of the marketplace in this Business Strategy Game closely mirrors the competitive functioning of the real-world business arena, thus allowing you and your co-managers to proceed rationally and logically in making strategic based decisions. As strategic managers you will need to satisfy your board members and shareholders/investors on five set performance objectives for the company. These will be explained in full detail in the Participant's Guide which you can download once you register for the game. While the objective of the game itself is to end up leading the competition, through these performance objectives, your assessment mark will be based on an individual report. This simulation game will commence from the tenth week (eleventh for cohort 2) of term. There will be: two practice sessions in the first two weeks where the simulation game will be presented in full detail; followed by five full decision making sessions over the next five weeks. At the end of the Business Simulation Game you will be required to prepare an Individual Reflective Strategic Report. This report will be borne out of your strategic...
Words: 1313 - Pages: 6
...Shrivastava, H. Roque Has social media socially handicapped the young? As human beings, the only real method of connection is through authentic, face to face communication. Face-to-face interaction allows us to understand each other profoundly and allows us to get to know each other down to the most fundamental levels of who we are (Tardanico, 2012). According to Forbes magazine, less than 10% of communication is based on spoken words. This means that over 90% of communication is based on nonverbal signals such as body language, eye contact, and tone of voice. Therefore, it implies that face to face communication is a very efficient way of communicating and it evidently improves our interpersonal and social skills (Jones, 2013). However, direct interaction is not being seen as the best way to communicate anymore, especially among teens, and people are not putting as much value as they once did on face to face interactions (Suliveres, 2014). Young people nowadays mostly use text messaging and other digital devices to communicate their concerns to their target recipient. Mobile phones and SMS help them to stay connected with their peers especially with those at a distance and thus, making life much more bearable by getting moral support from them. Furthermore, it helps them to fight boredom. This type of communication makes it easier for them to reach out to other people making them more sociable in a sense (Horstmansho, Power, 2005). On the other hand, social networking sites have...
Words: 1097 - Pages: 5
...INTRODUCTION The media trend that is on the tip of everyone's tongue these days: Social Media. It is the hot topic that has people, organizations and businesses divided on its suitability in their marketing plan. Some businesses are being built by using social media. It has given way to the media darlings who built an immediate territory by having a lump of friends on Facebook, tweeting until their thumbs wore blisters and blogging until their eyes fell out. But what is Social Media? Social media is a new practice of networking that permits any individual to become a source of information via new technologies that do not need any preceding experience. Social media permits the audience to be the authors and vice versa. Not only does it allow the audience to become involved, it is an essential part of the involvement. Social media booms on social exchanges from the audience, i.e. - commenting on someone's Facebook status or blog posting, tweeting a disproof to someone's tweet or rating a YouTube video. The whole experience is broad and this is exactly why the medium has caught fire. Anyone can do it and do it for essentially free, as long as they have an internet connection and computer. Popular sites include Facebook, YouTube. Twitter, LinkedIn and many others. These sites all permit users to post information that can then be commented on, followed or possessed by bigger social individuals and peers. Many businesses are exploiting on its use to target market demographic sets...
Words: 1770 - Pages: 8
...University of World and National Economy Department: Economics in English STUDENT PAPER Topic: Old Spice (Social Media Impact on Marketing) Year 2012 Content 1 What is Social Media 2 2 Classification of social media 3 3 How does social media work 4 4 Why is social media so popular 5 5 Social media and marketing 6 6 Old Spice – the Company 7 7 Marketing Strategy 8 8 The beginning of “Smell like a man, man!” campaign 9 8.1 It’s not about Social 10 8.2 Define the right strategy before defining the digital agenda 11 8.3 Leave room for experimentation, even failure 11 9 The Post-Old-Spice principles of social media marketing 11 9.1 Create a persona that is strong and on point 11 9.2 Seed social networks with invitations to interact 12 9.3 Engage the engaged, the famous and the influencers 12 9.4 Personalize the response and people will compete for inclusion 13 9.5 Make it episodic and easy to share 13 9.6 Keep the videos simple and short 13 9.7 Promote it with tie-ins offline 14 10 Conclusion 14 11 Sources 15 What is Social Media It is a revolutionary way of communicating with the audience. It includes web based and mobile technologies, making communities, organizations and individuals interact. Social media is defined by Michael Haenlein and Andreas Caplan as: "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated...
Words: 6133 - Pages: 25
...INTRODUCTION Social Media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals. Cognitive Psychology is the branch of psychology that studies mental processes including how people think, perceive, remember, and learn. As part of the larger field of cognitive science, this branch of psychology is related to other disciplines including neuroscience, philosophy, and linguistics. The core focus of cognitive psychology is on how people acquire, process and store information. There are numerous practical applications for cognitive research, such as improving memory, increasing decision-making accuracy, and structuring educational curricula. Youth is the time of life when one is young, but often means the time between childhood and adulthood (maturity). Definitions of the specific age range that constitutes youth vary. An individual's actual maturity may not correspond...
Words: 5694 - Pages: 23
...Research Report Impact of Social Media on the Workplace By Abdul Asif 300817244 Rajdeep Kaur 300816572 Divyeshkumar Patel 300823773 Surya Chandu Sanaka 300831648 Sai Sravani Velaga 300829096 Submitted to: Prof. Phillip Alalibo GNED 219-071 Winter 2015 1. Introduction of Topic and Clarification of Research Statement “Our research topic is - The Impact of Social Media on the workplace and our research statement states that Social Media have a significant and positive impact on the workplace.” Social media is turning into an inevitable part of our society. It serves as medium to globally link people together, regardless of their physical location. Generally, people are using social media for various reasons, such as to share information, to get in touch with their loved ones, and to look for business colleagues...
Words: 2892 - Pages: 12
...The Impact of Social Media on Adolescents ILR 260 National University The emergence of social media has forever changed the way users interact with each other. Facebook became public in September of 2006, when it expanded its membership to any user 13 years and older instead of its exclusive University and High School members (History of Facebook, 2014). Twitter was created in 2006, but did not gain popularity until 2012 (Twitter, 2014). Today, there are many social media sites today, such as Facebook, Twitter, YouTube, Instagram, etc. With so many options around the world for social media apps, adolescents are being targeted to join these sites and mobile apps. There are many positive aspects of the social media, but there are many negative aspects from the use of social media. What impact is social media having on adolescents? Is the use of social media affecting their ability to form personal relationships or learn valuable communication skills to use later in life? Is social media affecting adolescent’s fragile mental states, causing more mental health issues? Being a teen is hard enough as it is without adding the additional stress that social media is bringing to the table. “Daily excessive use of media and technology has been linked to negative effects on mental health of teens” (Rosen, 2011). Social media has exploded in recent years and continues to grow. According to a clinical report from the American Academy of Pediatrics (AAP), from 2006 to 2011 there has been...
Words: 1650 - Pages: 7
...------------------------------------------------- Social Media Impact on Advertising Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Table of Contents Introduction………………………………………………………………………... Page 1 Marketing Facts and Statics in Relation to Social Media………………………. Page 3 Advertising on Social Media is a Steal………………………………………….... Page 5 Benefits of Marketing on Social Media…………………………………………... Page 7 Conclusion………………………………………………………………………..... Page 9 Kiron McKenzie 4/10/16 MIS 300 Social Media Impact on Advertising Introduction: From the earliest starting point, online networking has importantly affected every one of us. Online networking began as a technique for individuals to either interface or reconnect with each other. As of right now, online networking has turned out to be a great deal more. Specialists use showcasing to effectively develop their organizations and to get their pledge out tremendously. The best showcasing methodology is one that utilizations online networking and customary promoting in pair. Entrepreneurs have made sense of that online networking advertising has an exceptionally constructive outcome on the achievement of business and it is a technique that takes next to no cash to finish a strong deciding result. The term advertising alludes to a sort of correspondence through which group of onlookers or purchasers are induced to...
Words: 2324 - Pages: 10
