...Running Header: SOCIAL MEDIA AND BUSINESS 1 Running Header: SOCIAL MEDIA AND BUSINESS 2 The internet era has brought with it numerous pros in all walks of life be it academic, business, or social. The internet has taken business to an all new level. This includes online shopping, online banking, and online flight booking just to mention a few. Each and every business needs an online presence in order to have an edge over its competitors. The onset of internet improved business a lot, but what has really revolutionized the internet business is the social media. The social media sites form hubs for online interactions of people from all walks of life and of all ages. People meet and build relationships via social media. Social media forms a powerful tool for marketing a business and help it achieve its own goals. The most powerful of all is the word of mouth from friends in the social media or recommendations and /or like. There are numerous social media sites nowadays including twitter, facebook, Google plus and LinkedIn. This essay will focus on facebook as a tool for marketing a business. Just like any other form of business strategy, use of social media has its own share of legal matters that need to be managed appropriately for the success of a business. Marketing managers of business using the social platform should have a good knowledge base and be able to wisely employ the legal tools in their marketing...
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...Today in this fast changing world, every aspect in our life cycle is surrounded by technologies. The flourishing machines have definitely made our life easier and the globe smaller. A revolutionary step taken on internet was social media services which attracted the crowd so much that it was banned in many countries saying it affected daily work. Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. At these Web sites, individuals and groups create and exchange content and engage in person-to-person conversations. But the real question is "does social media have bad impact on our business?" Its use is growing at an astronomical rate. With Facebook floating on the stock exchange at a mind boggling $104 billion, many naysayers predict a bubble. However, there is no denying the power of social media and the impact that it can have on the business of marketing. Social media websites such as Facebook, Twitter, Linkedin and Pinterest represent a huge opportunity for businesses to grab the attention of customers while simultaneously building a brand image. There are plenty of tactics that businesses can employ to do this including the creation of brand profiles on social networks such as Facebook fan pages and creative advertising via branded podcasts and applications, also known as apps. It is growing at its fastest rate in developing...
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...CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION The world is undergoing rapid change as well as technology. Before the computers, mobile phones, and tablets were invented, there were typewriters, and books. We even need to go to a library to search something. Now, with just one click or tap, we can now access or learn different things in the internet. One of the leading social networking site is the Facebook. There are 1.59 billion users are active all over the world and still counting. Facebook has affected the social life and activity of people in various ways. Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the internet. Before, we can only see advertisement through television, posters, and newspapers, but now that Facebook has launched a new portal for marketers, it is easy for them to promote their products. BACKGROUND OF THE STUDY Facebook is a social networking service launched in February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in Boston area, the Ivy League, and gradually most universities in Canada and the United States corporations, and by September 2006, to everyone of age 13 and older with a valid...
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...Organisations are realising the benefits of utilizing social networking. “Social media helps enhance all the basic pillars of good business, such as engaging with the public, converting on-the-fence onlookers into revenue-generating clients, and addressing customer service issues.” (Stewart, 2013). Social Media sites are a great way of exposing your business and products or services and promotions. This is knows as social ‘network advertising’, “a term that is used to describe a form of Online advertising that focuses on social networking sites.” (Social Network Advertising, 2013). Most of the more popular social networking sites are free, so businesses can advertise for little or no cost. Because of the vast amount of people who are active on these social websites the business is able to reach a wide audience and attract new clientele which would lead to sales increases without having to pay for advertisement. I would use social networks to promote products or services being offered at my business and to announce promotions or sales as it allows me to reach a wider audience with little or no cost. Social Networks provide a way for organizations to interact with current and potential customers and gain knowledge in people’s perspective of their brand. It provides a basis for persons to ask product questions, list their experiences with the product or services and voice issues or concerns to which the business can resolve and make adjustments to maximize...
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...Essay In today’s society, Social media is everywhere. Almost everyone you know uses at least one social networking site. There is Facebook, Twitter, Instagram, YouTube, and so many more. Most people who use these social media sites, use them to communicate and interact with their friends and family. However, many people may not realize that these social media networking sites play a major role in the business world. Social media sites play a huge role in a business’ success because it is because it gives them the ability to create a network with new people, market their business, and reach a larger market. The first role that social media sites play in a business’ success is that it gives them the chance to network with new people. When using social media, business executives have the chance to meet and network with new people. They may be able to meet new people to network with through their friends and family on the website. They may also meet new people that are in the same industry through different groups on the networking sites. When business executives are able to network with new people, it helps to grow and expand the business which will lead to the business’ success. The second role that social media sites play in a business’ success is that it gives them free marketing. Most business spend a lot of money on marketing and advertising. With social media, they can advertise and market their business themselves. For example, business executives can create pages for...
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...Social Media and Business Social media has always been a threat to not only security but also reputation of a business. Employees today have access to all kinds of social network sites to include Facebook, Myspace, Twitter, Instagram, online blogs, and many more. These sites are easily accessible to the user from their computer, tablets, and cellphones through various types of applications. Through my research I was able to find a trend in users using these media outputs to accidently leak information unintentionally and even intentionally. I found that any business can be susceptible to having data leaked and reputations tarnished from employees not handling social media correctly. I will cover this area of expertise, technology involved, future trends, security issues, some businesses involved, regulatory issues that arise, what business can do to handle social media, and global implications. When you consider what technology is being used most users will think of physical equipment. While this is the case that is the access medium that is used when thinking of social networking. Social media can be accessed in various ways to include your home computer, office computer if they allow you to view such sites, tablets, and your phone that could not be regulated depending on if it is a company phone. These access mediums must be regulated and users educated on the proper use of these devices. There are different types of online technologies that can be used to access social...
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...(Lizard) which today is their trademark in the world of insurance. Are they trying to change to the pig that squeals instead of the gecko? Yes, it can be fun once it’s seen the first time but then it becomes annoying. GEICO Insurance not only offers a variety of insurance coverage for automobiles, motorcycles, houses, etcetera. It is said that it is one of the least expensive ones in the market and that it only takes “15 minutes” to change over and “save 15%”. GEICO’s advertising is everywhere in the mass media, sometimes too much of it and all at once. Also, why use the Pig now? What happen with word of mouth advertizing? Gallo (2009) indicated the only 40% of communication is verbal and the majority of communication takes place nonverbally, which is why technology should facilitate, not replace, face-to-face conversation. First, the need to know the audience that the advertizing is intended for (target population) is the key when preparing a commercial for mass media. Is the population for adults from the age of 18 to 99? Or is it for automobile and home owners between the ages of 18 to 70? Also, is the demographic area...
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...Social Media for Business-An Analysis of Statistic Data Introduction. The area under discussion in the following assignment is to quantify the possibility of a deviation from accuracy in the fifty samples formed from a selection of data, following their questionnaire rejoinders. Questioning in which there is a relationship between the kinds of social media is and the type of business. Moreover, does this relationship exist for the reason that day by day more people use social media? (NielsenWire, 2010).This assignment’s first directional hypothesis, testing the first question is: The longer a company use the social media, the more improver’s its customer’s relation. This assignment’s second directional hypothesis, testing the second question is: The longer a company use social media, the helpful to raise companies’ profile. This assignment third hypothesis is: The more skilled companies’ employees are in using social media, the more customers attracts to the firm. Firstly this assignment will review the questionnaire follow by my personal critique. Secondly, present its ‘findings in a variety of tables and graphs followed by analyse and discussion relate on the literature review. This assignment will end with a personal suggestion for future research. Questionnaire. According to Sekaran and Bougie 2009, our data collecting method was questionnaire. A questionnaire is a pre-formulated question, in particular written set of questions to which the respondent records his/her...
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...Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by ...
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...BUS 2240 News Article Assignment Tap to hail In ever more cities, smartphone apps are reshaping the taxi market Oct 19th 2013 | LONDON AND NEW YORK |From the print edition * * All hail the quick, reliable taxi SINCE last month the citizens of Johannesburg have been able to hail and pay for taxis through SnappCab, a local start-up. A tap on SnappCab’s smartphone app summons a cab; a driver accepts on his own phone; and the passenger sees the driver’s name and photo, so he knows whom to expect and when. At journey’s end, he can pay with another tap through a pre-loaded credit card, or in cash. The idea is simple: the app makes it easier to bring together drivers, whose cabs are often empty, and passengers. Time and fuel are saved. Money is made. In many other cities taxi apps have taken off rapidly. Hailo, founded in London by cabbies and techies three years ago, says 60% of the city’s black-cab drivers are now on its books. Several cabs are decked out in Hailo yellow. It has spread to 14 places, most recently Osaka in Japan. Uber began in 2009 in San Francisco, which has a shortage of taxis but a surfeit of geeks looking for problems to solve. Now it can find you a ride in 49 cities in 19 countries. GetTaxi, set up in Tel Aviv in 2010, has reached London, Moscow and New York. Local apps can be found in cities from São Paulo to Singapore. Besides SnappCab, Johannesburg has Uber and Zapacab (which also started in Cape Town earlier this year) plying for trade. Apps...
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...CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING Volume 16, Number 2, 2013 a Mary Ann Liebert, Inc. DOI: 10.1089/cyber.2012.0321 How Facebook Might Reveal Users’ Attitudes Toward Work and Relationships with Coworkers Hui-Tzu Grace Chou, PhD, Ron J. Hammond, PhD, and Roberta Johnson, BS Abstract With the spread of Facebook among people in many countries, some companies have started using applicants’ Facebook profiles as a criterion of personnel selection, in an effort to identify good workers among job appli- cants. However, how using Facebook is connected to individuals’ relationships with coworkers and work attitudes is unclear. The purpose of this study was to examine the relationship between using Facebook, rela- tionships with coworkers, and some attitudes toward the current job. Undergraduate students at a state uni- versity in Utah were randomly chosen to participate in an online survey between April and May 2012. The results of a multivariate analysis, based on 516 currently employed respondents, revealed several findings. First, those more involved in using Facebook—often assumed as more people-oriented individuals—do not have better relationships with their coworkers than their counterparts. Second, those with more Facebook friends care less about their work performance than those with fewer Facebook friends. Third, those frequently update their Facebook profile like their current job less, and are more likely to think about changing their jobs, compared with those...
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...Social Media Marketing for Business What’s the movement in business today? It’s social media of course! What’s the most underrated trend in business today? It’s social media of course! It’s hot, it’s cool, but it’s also an unknown. When tapped into, Social media becomes a valuable marketing resource for business. It becomes part of doing business. Traditional marketing focused on push advertisements. The “in-your-face” advertising that continually pushed brands in buyers’ faces. Those days are gone now. The rules have changed and marketing is no longer based on one-way interruption. David Meerman Scott says, “One-way interruption messaging is yesterday’s message (Scott, 2010, p. 7).” It is now collaboration. Social media is where buyers are spending their time one and where savvy businesses are engaging with consumers. Social media is everywhere. Buyers are talking about brands and products and making buying decisions using social media. Marketing is now collaboration. Before social media we had new media. New media advertising had become widely popular in the past decade. With new media, advertising became targeted and more direct than with traditional advertising. Some of the methods of delivering new media advertisements include pay per click advertisements such as the advertisements seen on search engines, banner advertisements, and interactive advertisements. In The New Rules of Marketing and PR, David Meerman Scott writes “Your best consumers...
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...Social Media Business Success Professor Brown Group Five Table of Contents Introduction……………………………………………………………………..1-3 What is Social Media Marketing………………………………………………..4-5 Social Media Success story……………………………………………………..5-7 Interview………………………………………………………………….……7-10 Social Media Do’s………………………………………………………….….7-10 Social Media Don’ts………………………………………………………….11-12 Why the principles are central to good social media………………………...12-13 Summary……………………………………….………………………………..13 References………………………………………………………………………..14 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol. 2012) So, it would be safe to assume that star power is worth its, time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing...
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...Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07.....................................................................................................................About the Author 06.....................................................................................................................References 05.....................................................................................................................Conclusion Employees and Society 05.....................................................................................................................The Social Business - Connecting with Customers, of Digital Natives 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values 04.....................................................................................................................The Internet as a Utility 03.....................................................................................................................Abstract Table...
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...Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer loyalty, satisfaction...
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