...Patricia B. Espina O1A Social Media in the Life of human beings Social media can be seen everywhere today, but there are so many ways to answer the question of what is social media. If MySpace is a social media site, Facebook is a social media site, and Wikipedia is also social media site, then just what is a social media? Is it a social networking? Is it a social bookmarking? Is it a wiki? As we can see now social media is the future of communication, a countless lay out of internet based tools and platforms that increase and enhance the overlap of information. This new medium of media makes the transfer of text, photos, video and information in general increasingly fluid among internet users. Social media has applicable not only for regular internet users, but in business as well. Media is an instrument on communication. We can use media to communicate with our friends and family using our internet today. Social media, on the other hand, is a two way street that gives us the ability to communicate too. I can define social media as "a group of Internet-based applications that build on the ideological and technological foundations that allow the creation”. The Social Networking, Bookmarking Sites, Social News, Media Sharing, Blog Comments and Forums, and Micro Blogging are the types of social media. Social networking is the services that allow us to communicate with other people of similar interest and background. This social networking usually consists...
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...Social Media Instagram, Facebook, Twitter, these and many more are examples of social media sites. These sites have been an aid to society and also a thorn in its side. Social media Social media creates new social connections and promote athletes. Social media is a good way to meet new people and to reconnect with old friends and or family. A study showed that 70% of adults found some of their family members online (pros and cons of social media). Also 57% of teenagers have made new friends on some type of social media network. Social media has also blown up the careers of some sports stars. Jeremy Lin was a big sensation back in 2012, everywhere you went we would seem to hear his name. Social media affected his life after one good game he had. It was because of social media that everyone heard of him, because he was a nobody before that. Another example of social media blowing up sport stars is, in 2012 Notre Dame all-star linebacker mante teo and his “girlfriend” death. That had met though some social media site and never met, they dated for about two years and found out she died of cancer (Clemmitt, 83). Later it was reported that she was never real and it was just a big hoax (Burke and Dickey.). This could also be related as a thing that will be talking about later. Many people believe that social media has gotten rid of face to face communication. The way that technology is now, it has change the way we talk to people, and engages with others. Some believe that something...
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...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...
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...Social Media: The Path to Business Communication Thanks to the onset of social media consumers are engaging in social interaction on the internet. Online communities is one of many new ways consumers are generating content and networking with other users. Successful businesses are aware and are capitalizing on the new means of spreading the word-of-mouth of their ventures. Social media facilitates the social interaction of consumers, leading to increased trust and intention to buy (Christensen, 2014). The Internet and mobile technologies have brought markets closer to the utopian state of perfect information by reducing the information asymmetries between sellers and buyers (Granados, 2013). Corporations are taking advantage of the advancement of the internet and social media. Social media’s popularity has afforded the public the opportunity to interact without the need for physical meetings. The internet is transformed to a social environment by introducing social media, such as LinkedIn, FaceBook, Twitter and blogs, where consumers can easily share and access information. Social Media Online communities and social networking sites are an effective means of social interactions and sharing information. Social networking sites take center stage in e-commerce in the current environment, where consumers make social connections and participate in cyberspace. Today’s consumers have access to many different sources of information and experiences, which have been facilitated...
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...Social Media Erick Nelson HUM/186 June 15, 2015 Megan McLendon When I first glanced over the criteria for this social media paper, I didn’t know there was a difference between easily obtainable information and social media? After initially reading the questions we should answer, I thought they were the same thing. Every time I searched for information regarding “easily obtainable information”, it was always linked to social media. So was I asked the same question twice or was I missing something? After much thought in deliberation, I came up with another question that help me to distinguish that there is a definite difference social media and easily obtainable information. I asked myself, is it possible to obtain information easily without social media? After that it was like lightning struck, because the answer seemed so simple then. The Merriam-Webster dictionary says to obtain something is to “gain or attain usually by planned action or effort.” (Meriam-Webster 2015) That brings us to our first advantage, the ease of obtaining information. The power of the internet converged with other media outlets and technology has made it extremely easy to gain a variety of information on a countless amount of topics. These topics range from information that you would find in history books to that of the latest hairstyle of Kim Kardashian and everything in-between. Many, if not, most of us are smart phone users. That means we have the speed and...
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...Social Networks and their impact on Availability, Confidentiality and Integrity Musa Ramadhani Davenport University IAAS 667 - Legal and Ethical Security Topics Deanne Cranford-Wesley Table of Contents Abstract 3 Introduction 4 Problem Statement 7 Literature Review 8 Findings 11 Military Families 12 Identifying your social media users 16 Common myths about Social Media 17 Data leakage and non-disclosure 17 Social Media Squatting 18 A new generation of hackers 18 The high cost of inaction 19 Harm to brand reputation 19 Lost productivity 19 Strains on bandwidth 20 Implementing effective Practices 20 Recommendations 21 Creating an Account 21 General Recommendations 22 Conclusion 26 References 28 Abstract Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social media. 65% of traditional media reporters and editors use sites like Facebook and LinkedIn for story research, and 52% use Twitter. Social networking sites are the top news source for 27.8% of Americans, ranking close to newspapers (28.8%) and above radio (18.8%) and other print publications (6%). Twitter and YouTube users reported the July 20, 2012 Aurora, CO theater shooting before news crews could arrive on the scene, and the Red Cross urged witnesses to tell family members they were safe via social media outlets. In the same breath one could argue that social media enables...
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...SOCIAL MEDIA The social media have played a major role in changes and challenges in Public Relations through leadership because social media is a big platform where Public Relations used to deliver information and share. The changes in Public Relations have many such as it be trend among every industry where social media become a medium to receive and send information, message and many more. As now day’s social media become a major trend in our daily activity and social media is one of medium which public use to get information and current activity that is happening around them. Moreover it brings a lot changes in Public Relations industry as it help the practitioners to learn more and get knowledge and not only that, able to get response from public towards the activity or message which might be helpful for them to upgrade themselves for better in future. Every Public Relations practitioners need changes in their role as public relations because it can make them use more tools to reach the audience and public worldwide. Meanwhile the challenges that Public Relations face through social media could be among the investor relation or competitors in one same thing which might affect the public’s view and response towards our message. For example there is multiple channel now days such as email, blogs, social media, Youtube and many more CHALLENGES AND OPPORTUNITIES According to the survey topic, there are few challenges that face is the power of images. Image-driven content...
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...legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Also, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Facebook is the ranked number one is social media sites. The statute of this popular social media site is where users can share their ideas and feelings about events in an open environment. People exhibit this by writing statuses. The site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected people that are able to view their profile. A growing trend, however, is the use of Facebook as a social media marketing area. Through social media many entrepreneurial...
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...e-Learning, Vol. 4, No. 3, June 2014 Legal Risks in Social Media Marketing Jawahitha Sarabdeen Abstract Social media is an important communication channel for marketers. The research conducted earlier shows that more than 81% of the businesses are using social media or planning to use social media for marketing purposes. The social media is used for engagement marketing, buzz marketing, building customer relationships and to revitalise brand image. As social media marketing facilitates two way communications between the marketers and the users, the content generated in social media is considered trustworthy and reliable by the customers. The marketers while using the social media should be aware of the legal risks involved in social media marketing. This research paper by using content analysis looks at social media marketing and legal risks involved in social media marketing. Index Terms—Social media, marketing, legal risks, regulations. I. INTRODUCTION Social media marketing is a phenomenon where businesses are seeking new ways to create value. The introduction of social media considerably changes the marketing activities and consumers‘ behaviours. With the introduction of various technologies associated with social media the businesses and consumers participate in marketing activities easily without cost. Though social media is relatively a new media, its popularity is increasing rapidly across the world. Social media is used to engage with consumers, promote the business...
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...------------------------------------------------- social media “How effectively do Government Departments use social media?” ------------------------------------------------- social media “How effectively do Government Departments use social media?” CHENTELLE CHUA CHENTELLE CHUA “Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” – Amy Jo Martin. Social Media is a tool that enables society to create content and share information, ideas & opinions. Being in the 21st century, not only can this be done through words but also through photographs, videos and gifs (compressed images into videos). Long before social media became a commercialised mass information source, the internet was and still is indeed a focal point for social interaction. Since then, social media has ultimately thrived with Facebook (1.49 billion users) being the most popular platform. Data on the use of Social Media was collected to determine young people’s perspectives on today’s Government Departments. 70% of the participants were over the age of eighteen with the leftover 30% being underage. 50% of these participants were male while the other half were female. In order of popularity, these were the most used social media platforms; Facebook, Messenger, Instagram, Snapchat and Twitter, with Pinterest and Vine...
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...Social Media Platforms and Your Career Mollie L. Anaya Hum/186 June 8th, 2015 Mrs. Arianne Bellizaire Social Media Platforms and Your Career Social media has become one of the most intriguing technological functions of our time. Day by day, it grows larger and reaches dozens of people of a different audience. Social media has a place for all diversities: old, young, musical, savvy, and even professional organizations and people can find a place on social media. Law Enforcement and Social Media Showing professionalism on social media shows an insight to a person or organization that is needed to build trust, character, and a good reputation for the professional person or organization to be successful. As an officer in law enforcement, we must remain at our best and professional on or off the clock. Some departments ask that officers don’t mingle with social media outlets like Twitter, Facebook, and any other social media site. Authorities ask this because of the many different opinions amongst the population it won’t jeopardize or put an officer in any situation that may stand in the way of his/her career. During the interview and background check and complete and full check is done on all personal social media sites that can go back many years. The Odessa Police Department works hard to maintains pages of social media to uphold its communication within the community. For example, Odessa Police Department recently announced its association...
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...Social Media’s Effects Social media is a huge part of our everyday life. Even if you don’t think you take part in social media, you probably do. Social media is everywhere. I can’t think of anyone that I know that doesn’t have a Twitter, Facebook, Instagram, Vine, or Tumblr. But what happens when social media takes over your life? Starts to change how you communicate with people. Starts to change how you enjoy activities. I have friends that care more about what other people are doing than actually going out and doing something themselves. If you are doing something fun just to show everyone on your twitter or Instagram are you even having fun? It seems like everyone cares more about documenting their memories than enjoying them as they happen. I went to a concert a couple months back, and more people were watching through their screens than actually enjoying the concert. Its great to be able to look back at good times, but your not even seeing someone live if you’re watching it through your phone. You might as well stay home, save your money and it watch on YouTube after. Social media is such a big platform for bullying. Websites like ask.fm where you can ask anyone an anonymous question. Its asking people to bully others. It gives them the opportunity to hide behind a computer and say things they would never say in person. Even if it’s not anonymous you can hide behind a computer, or cell phone. When you type something it never seems as bad as saying it to someone’s face...
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...Importance of social media: Creating virtual and physical hype for Bavaria Bavaria Team @ Nyenrode Business Universiteit Even though there are some doubtful speculations in how social media can greatly affect company/brand’s actual revenue positively, it is not difficult to say that social media are part of people’s lives, creating a whole different dynamics and opportunities for a brand to communicate with the target audiences, especially the younger crowd between 16 and 35, who can be considered as the primary target of Bavaria. As people are getting more connected and expand their social circle and networks using diverse social media, it is important to incorporate social media to increase the level of excitement/involvement and to promote the fun-loving philosophy that Bavaria coveys via its more traditional marketing campaigns. Social media not only will play the role to create synergistic effect, but also can become a ‘virtual playground’ which grows and grows by themselves with a little kick and the encouragement from the brand. In line with our recommendation of creating the ’Bavaria Sky Bar’ and ‘Bavaria Booklet’, the combination of social media activities are recommended to be conducted simultaneously to encourage customer engagement and excitement. Please be noted that all these social media channels as well as our proposition to create ‘Bavaria Sky Bar’, “Bavaria Booklet’ and usage of traditional promotional and media activities including Bavaria’s official website...
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...NTRODUCTION Online social media have gained astounding worldwide growth and popularity which has led to attracting attention from variety of researchers globally. Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research studies in the field of online social networks, it has been revealed that these sites are impacting the lives of the youth greatly. When using these sites such as Twitter, Facebook or MySpace, there are both positive and negative effects on the youth. POSITIVE IMPACTS It is inevitable to ignore the fact that nowadays social network plays an essential role in teenagers’ lives. Most youths are spending at least an hour in these popular social media sites. Generally, 1 out of 7 minutes which are spent online by most of those who can access internet is spent on Facebook according to Shea Bennett. One may ask how spending all that time on the social media sites may have a positive impact on them. Well, social media helps the youth and any other user updated with what is happening around the world, help the teenagers stay connected and interact with each other even if they are many miles apart. This strengthens their relationship even if they finished school and moved to different locations they stay connected and update one another. In addition, social media sites have provided a platform whereby the youth can create...
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...Online social media have gained astounding worldwide growth and popularity which has led to attracting attention from variety of researchers globally. Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research studies in the field of online social networks, it has been revealed that these sites are impacting the lives of the youth greatly. When using these sites such as Twitter, Facebook or MySpace, there are both positive and negative effects on the youth. It is inevitable to ignore the fact that nowadays social network plays an essential role in teenagers’ lives. Most youths are spending at least an hour in these popular social media sites. Generally, 1 out of 7 minutes which are spent online by most of those who can access internet is spent on Facebook according to Shea Bennett. One may ask how spending all that time on the social media sites may have a positive impact on them. Well, social media helps the youth and any other user updated with what is happening around the world, help the teenagers stay connected and interact with each other even if they are many miles apart. This strengthens their relationship even if they finished school and moved to different locations they stay connected and update one another. In addition, social media sites have provided a platform whereby the youth can create groups and pages based on their...
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