...Before the invention of new media, traditional media was largely a capital intensive business, reserved for those with power and access to multi-billion dollar presses and expensive physical distribution systems, costly audio-visual recording and government liscensing (Chia, 2011). Not only has new media disrupted the old conventional model by reducing the barrier of entry to extraordinarily low levels, it has also challenged the commercial model that funds traditional news media gathering and adversely gained tremendous recognition as an essential platform for information dissemination and acquisition (Koh, Lim, Ng, Detenber and Cenite, 10/08/2005). As one of the most wired nations in the world, the Singapore media industry sees audiences and advertisers alike, moving away from traditional media towards digital media (Choo, 12/08/2013); where news from myriad sources is available free of charge and where advertisers have a wide range of options for reaching consumers, including cost-effective online advertising and online retailing. In Singapore, traditional news media are primarily represented by two companies, one owned by Temasek (MediaCorp), one of the state’s sovereign-wealth funds, and the other (Singapore Press Holdings) that is government-centric through close monitoring and regulation. Now forced to compete with a vast spectrum of new publishers such as WikiLeaks, giant news aggregators like Yahoo, MsN and Google News as well as millions of bloggers of whom are...
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...These people need to be communicated with through radio, television, community meetings by ward leaders, rallies and loud hailers. LSM 4-6: This group represents those who have moved from LSM 1-3 and whose lives are noticeably getting better. Improved standard of living means greater access to more diverse media .e.g. newspapers, magazines, radio and television. Potential entrepreneurs are in this group, with a better education level and access to resources that LSM 1-3 do not have. They are also the group that would have benefited greatly from government’s policies and programmes, making them amenable to partnering with government e.g. involvement in school governing bodies, Community Police Forums etc. LSM 7-10: The group of South Africans with the highest living standard is increasing and has extensive access to different media. This group is usually highly influential and many are quite critical towards government. They are most likely to have access to all forms of media including the internet. Direct communication with this group is recommended using new media channels. E.g. Social...
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...he writes good communication skills help leaders to better understand others and enable them to build trust and respect among their followers and peers while fostering environments where creative ideas and problem solving flourish(Flavin 2015). A leader with strong communication skills will help the organization down the road to success. On the other hand, a leader with poor communication skills can destroy an organization. Today the world is just a click or phone call away. The ability for a company to have such a broad reach for customer and employees has created some unique problems. Two areas that have caused companies to address how they do businesses are customer service/sales call centers and the rapid expansion of social media. I am going to discuss some of the problems call...
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...of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media. Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, travelling, personal relationships, and the other stuff with which we are involved. It's not unusual to wake up, check the cell phone for messages and notifications, look at the TV or newspaper for news, commute to work, read emails, take meetings and makes phone calls, eat meals with friends and family, and make decisions based on the information that we gather from those mass media and interpersonal media sources. So what? We need to be aware that the values we hold, the beliefs we harbour and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. We rely on mass media for the current news and facts about what is important and what we should be aware of. We trust the media as an authority for news, information, education and entertainment. Considering that powerful influence, then, we should know how it really works. How media Influence us The degree of influence depends on the availability and pervasiveness of media. All of the traditional mass media still have...
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...OLDSTONE & GREEN CORPORATE PRESENTATION INTELLIGENCE INSIGHT FACT INVESTIGATION DISCRETION AFRICA FOCUSED 2 LocalKnowledge www.oldstoneandgreen.com ABOUT US 3 Oldstone & Green Limited (“O & G”) is a Nigeria based independent Geopolitical Risk Consultancy, Research and Advisory firm, servicing an international client base and providing ¨ ¨ ¨ ¨ Our Ethos ¨ Insight ¨ Fact ¨ Investigation ¨ Discretion ¨ Intelligence Why Us? Our strong industry expertise, research knowhow and keen local knowledge of business, politics and markets makes us the preferred firm for organisations seeking to understand, compete and grow in Sub-Saharan Africa, with particular focus on Nigeria. O & G maximizes its exclusive relationship with well-placed, high profile political, diplomatic, business and economic contacts to deliver intelligent, informed and reliable facts, faster and better using our robust sources in major corporate establishments and government ministries, agencies, commissions and parestatals in Nigeria. www.oldstoneandgreen.com Geopolitical Risk Analysis Due Diligence Influence and Relationship Mapping Market Entry and Intelligence We are subcontractors to major London and US based risk consultancies and our clients include, global financial institutions, law firms, oil, gas and extractive companies, manufacturers, power and energy providers, retail and professional service firms and high-net-worth individuals. AFRICA FOCUSED 4 LocalKnowledge ...
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...influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media. Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved. It's not unusual to wake up, check the cellphone for messages and notifications, look at the TV or newspaper for news, commute to work, read emails, take meetings and makes phone calls, eat meals with friends and family, and make decisions based on the information that we gather from those mass media and interpersonal media sources. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. We rely on mass media for the current news and facts about what is important and what we should be aware of. We trust the media as an authority for news, information, education and entertainment. Considering that powerful influence, then, we should know how it really works and how does it really influence us. The degree of influence depends on the availability and pervasiveness of media. All of the traditional...
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...BRANDTHINK MALAYSIA INTRODUCTION The Malaysian advertising landscape is gradually shifting its traditional media forms to the emergent new media advertising but still at a nascent stage. The latter shows much room for growth, as the industry fuels to content digitisation on web applications. This has shown when RM14.9 million worth of advertisements was spent on the Internet medium in the first half of 2008. Propelling further to this, the TV medium is creating new media technologies to include ads on applications of mobile video streaming and broadcast mobile TV services. However, this might dampen if Malaysia’s broadband penetration and Information and Communication Technologies (ICT) literacy does not improve. With Government’s various initiatives to push the take-up of broadband, perhaps the advertising market could initiate more eyeballs. I- AGENCY NAME BRANDTHINK is one of Malaysia’s fastest growing marketing services agency. They have established themselves as a growing agency providing not only advertising services, but PR, events, activation and digital. Since 2000, they’ve work with major clients in luxury, fashion, lifestyle and technology to launch iconic brands and products in Malaysia, Singapore and other countries in Asia Pacific, generating millions of advertising awareness, brand value and publicity. Their work seals their reputation as the go-to agency for marketing to the affluent. In 2012, we are voted PR Agency of the Year (Bronze and Local Hero)...
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...Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved...
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...Migrations of Black and White Southerners Transformed America Gregory p. 239) These cities were cultural melting pots and the varied political ideology and intelligentsia that lead to productive influence on public policy. “By 1920, Negroes had more political power in Chicago than anywhere else in the country.” (Gregory p.241) Mayoral candidate William Hale Thompson solicited the black community for votes in exchange for influence. As a result, the black voter was able to gain political representation not see since the last of the southern Reconstruction seats fell to Jim Crow in 1901. (How the Great Migrations of Black and White Southerners Transformed America Gregory p. 241) Oscar DePriest was the first African American to ever win election from the North. (How the Great Migrations of Black and White Southerners Transformed America Gregory...
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...Abstract The various forms of persuasive tactics are ideal for public leadership in effectively gaining and leading an audience. Public leaders have a great responsibility in effectively leading an audience, crowd or various forums to complete a goal. How the public leader interacts with potential followers can determine if and when a task will reach completion. The documentation below will cast some light into the various persuasive forms of leadership, followed by an evaluation of persuasive tactics used to facilitate change. As change is often met with resistance persuasive tactics are ideal. Two sources referenced as credible tactics are logical and transformational. The documentation includes two prominent public figures First Lady Michelle Obama and Billionaire Oprah Winfrey in reference to successful persuasive skills used to influence followers and votes. The information shared is from the perspective of a student. The intent is not to discredit the authors or public figures of any credit for works performed. * Persuasion Contrary to what people may believe, persuasion is healthy and rewarding! According to (Rusaw), transformational leaders use tactics to educate and inspire followers to achieve a completed goal or task. As differences in views may label persuasion as being manipulative, in leadership the task is warranted. Great public leaders possess skills and tactics for gaining supporters and followers that aid political forums and completion of task...
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...seeds of this time period were planted shortly after the end of World War II in the European theatre. Following the fall of Nazi Germany, the United States devised the Marshall Plan to rebuild the economies of war-devastated countries. As a world power, the United States believed it was their duty to prevent another world war. The Soviet Union agreed with the sentiment, but not with the approach the western nations took. To prevent the rise of authoritarian governments, the United States promoted democracies, constitutional rule, and capitalism. The Soviet Union, an authoritarian government, advanced their communist ideas to counter the Truman Doctrine. The result of the opposing ideologies was a strained relationship between the two influencers of the modern world, and the initiation of the Cold War. The Soviet Union was focused on spreading their political ideology for one reason: Protection (Service 2). While most of the world considers the establishment of communist regimes as Soviet expansion, the Soviet Union created a buffer zone. In essence, the surrounding nations would provide more time for the Soviet Union to prepare while opposing troops invaded these “satellite states.” During this time, the United States decided that in order to prevent nations from falling to communism, nations would have to be stable politically and economically. Therefore, the United States launched numerous...
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...Will A Nuclear Deal with Iran Impact the Iranian Regime’s Behavior and Change the Regional Dynamic in the Middle East? Mike Maleki December 06, 2014 Illustrated by Paul Combs of the Tribune Media Services. Many in the West have expressed concern about a possible failure of the P5+1 countries – the five permanent members of the UN Security Council plus Germany – to secure a comprehensive deal with Iran on its controversial nuclear program. These concerns, however, represent a somewhat myopic view of the bigger picture concerning Iran’s nuclear ambitions. A thorough look at the Iranian regime’s domestic and foreign policies reveals that a nuclear deal would, in fact, have very limited effect on the behavior of Iran’s authoritarian theocracy and change very little about the dynamics in the 1 Iran’s 1979 Islamic Revolution changed the balance of power in the Middle East. Following the revolution, Iran, a pillar of the US’ regional Cold War policy, became increasingly isolated as it quarreled with its majority Sunni neighbors for influence and sought to export its Islamic revolution as far as to Europe.1 However, Iran attempted to overcome its isolation as a Shiite and majority Persian state by tempting the aspirations of the region’s Arab population with its support for radical anti-Israel/anti-US regional movements, thus successfully establishing a web of proxies and surrogates – the so-called “axis of resistance.” Furthermore, since 2003, the Iranian...
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...governance Bibliography : p. 77 ISBN 978–983–9386–67–7 1. Corporate governance--Malaysia. 2. Industrial management. 1. Suruhanjaya Sekuriti Malaysia. 658.4009595 Cataloguing-in-Publication Data This book is printed using eco-friendly recyclable and bio-degradable paper CONTENTS FOREWORD BY MINISTER OF FINANCE II, MALAYSIA MESSAGE FROM CHAIRMAN OF THE SECURITIES COMMISSION MALAYSIA INTRODUCTION CHAPTER 1 v vii 1 5 SHAREHOLDER RIGHTS CHAPTER 2 13 ROLE OF INSTITUTIONAL INVESTORS CHAPTER 3 21 THE BOARD’S ROLE IN GOVERNANCE – – – – ROLES AND RESPONSIBILITIES INDEPENDENCE OF THE BOARD COMPOSITION OF THE BOARD COMMITMENT OF BOARD MEMBERS 43 CHAPTER 4 DISCLOSURE AND TRANSPARENCY CHAPTER 5 53 ROLE OF GATEKEEPERS AND INFLUENCERS CHAPTER 6 61 PUBLIC AND PRIVATE ENFORCEMENT IMPLEMENTATION ACRONYMS AND ABBREVIATIONS REFERENCES ACKNOWLEDGEMENTS 69 75 77 79 FOREWORD by YB DATO’ SERI AHMAD HUSNI HANADZLAH Minister of Finance II, Malaysia Malaysia is transforming itself into a high-income nation by 2020. The New Economic Model (NEM) and the Economic Transformation Programme (ETP) provide the economic framework to significantly increase...
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...2 The Individual and Organizational Purchase Abstract Downstream of the sector, passengers buy air tickets for private or business use. Upstream, companies buy planes, equipment and services. Further upstream, plane or satellite manufacturers-integrators also buy components from their suppliers. Understanding the needs and the processes of upstream or downstream buying is the basis of marketing. This means analyzing the individual psychological, sociocultural and psychosocial factors which enter into the buying decision. The purchase context influences the buyer’s behavior. An analysis of buying behavior is also essential in Business to Business, where the purchase is not made for an individual but for a company, involving a variable number of people. To be more commercially efficient, the supplier must take into account the special nature of the industrial purchase, in particular the specific nature of the buying center, the buying process and buying situations. First we will look at the individual purchase and then the Business to Business purchase. 2.1 The Individual Purchase 2.1.1 Factors Influencing Buying Behavior Most models present factors influencing buying behavior in a hierarchical and simplified way. In fact, this classification in terms of importance of the factors depends for the most part on the context.1 For example in Muslim countries the power of religion is very important and almost certainly dominates other factors such as...
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...Unité 1 Leçon 1 Leçon 2 Leçon 3 Leçon 4 Unité 2 Leçon 5 Leçon 6 Leçon 7 Leçon 8 Unité 3 Leçon 9 Leçon 10 Leçon 11 Leçon 12 ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… 2 3 4 5 ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… 7 8 9 11 …………………………………………………………………………………. ……………………………………………..………………………………….. ……………………………………………..………………………………….. ……………………………………………..………………………………….. 12 13 15 17 ÉCHO A2 – Lexique franco-anglais © CLE International, 2012 1 Augmentation (n.f.) Augmenter (v.) Cancer (n.m.) Chiffre (n.m.) Climat (n.m.) Correspondre (v.) Développer (v.) Devenir (v.) Diminuer (v.) Énergie (n.f.) Évolution (n.f.) Futur (n.m.) Guerre (n.f.) Hésiter (v.) Increase To increase Cancer Figure, number Climate To correspond To develop To become To reduce Energy Evolution, change Future War To hesitate Métier (n.m.) Nourriture (n.f.) Opinion (n.f.) Optimiste (adj.) Paix (n.f.) Partie (n.f.) Pétrole (n.m.) Population (n.f.) Quotidien (n.m.) Relation (n.f.) Riche (adj.) Terre (n.f.) Transporter (v.) Vivement Job, occupation, trade Food Opinion Optimistic Peace Part Oil, petroleum Population, people Daily Relation, relationship Rich Earth, ground To carry, to transport Vivaciously Autant Nommer (v.) As much To name, to list, to appoint ...
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