... | |MEDIA MANAGEMENT | | | | Abstract: Media has played a major part in building and managing the country after 1990’s. It has played both a constructive and destructive role in communicating information to its viewers. Organizations have been aware of this might of media for quite some time now. The partnerships between organizations and media channels and the way in which orgs manage media play a huge role in the way it affects their business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio...
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...Social Media in Emergency Management Matthew W. MacClellan Webster University SECR 5060 – Mr. Griffaw July 8, 2012 Contents Introduction 3 Technology 3 Four Phases of Emergency Management 4 How to Develop and Maintain a Social Media Site 4 Mitigation 6 Preparedness 8 Response 9 Recovery 12 Works Cited 15 Introduction Communications has evolved greatly since the days of using a rotary telephone connected to copper wires in order to communicate. Today nearly 50% of the population in the United States use smartphones daily. According to Frank N. Magid Associates that is a leading research-based consulting firm, Smartphone owners have increased from 31% in 2011 to 44% in 2012 with a projected increase to 57% this year (Godfrey, 2013). Take a look around next time you are out in public and pay special attention to how many people are using their smartphones and tablet computers, you will see the use of them everywhere you go. Users can make phone calls on their smartphones, but tend to use data services such as Short Message Service (SMS) commonly referred to as text messaging, internet services, Global Positioning Service (GPS), and the camera on the Smartphone. Technology There are many other devices today from computers to tablet computers, but in order to frame how instantaneous communications can occur today it is important to understand the power the Smartphone yields when it comes to instantly sharing information, locations, and photographs...
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...quotations and delete all of this). Social media is so popularized today that it is finding its way into the classroom. It is available 24/7 on a variety of different devices and has the potential to aid in academic success, but it also holds a lot of setbacks (Alwagait, Shahzad, and Alim 1092). When there is a lack of balance between social media and real life, many problems can arise. Some of the problems include lack of time management, poor academic standing, and lack of self-control. In many instances one or more of these problems overlap. * Make the font type the same throughout paper- may just be showing up different on my computer for some reason Time management is paramount to a successful college experience; therefore, poor time management can in turn affect academic performance. Factors that account for poor time management are known as time traps. Today, one of the biggest time traps is technology (Bal Bal- is this person’s last name Bal Bal or should it be Bal and Bal? 134). In the 21st century, social media and the use of technology have skyrocketed in popularity. This spike results in some college students prioritizing media rather than academics (Panek 562). The focus on social media limits time left for homework and other scholarly related activities. On average, the typical media use of an eighteen-year-old is roughly eight hours (Kaiser Family Foundation). College students may not intentionally focus more on media; it simply happens due to a...
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...Preparedness Social Media presence in this day and age is viral. The media not only covers so called everyday matters but also focuses on world events. Some of the most horrific and widely covered events are disasters. During times of disaster, our populations turn to some form of mass media for information. Few have not used the Internet during severe weather to check for warnings? Few have not turned on the television to check for the last developments or for directions on how to respond appropriately to a disaster? According to Veenema (2013) when asked where people usually turn to for information in the case of a local emergency, in 2007, 61% of respondents named TV; 29%, radio; 6%, the Internet; 2%, newspapers; 1% did not know. This presents the question, what is the role of mass media in the time of natural disasters? Mass media’s presence during disaster can expose a community’s strengths or weaknesses related to disaster preparedness. Media agenda is referred to as the deliberate coverage of topics or events with the goal of influencing public opinion and public policy (Barnes, et al., 2008). In the case of Hurricane Katrina, the gulf coast appeared to be in a panic. The media repeatedly highlighted the flaws in local, state, and federal emergency preparedness procedures. One should note that during this same time, there were many courageous and dangerous rescues made, all of which seemed to be over looked or over shadowed in the media presentation of events...
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...22 Social Media Marketing Management Tools By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web: [pic] Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. [pic] Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement. [pic] Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports...
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...H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies A uthors: Deb Halpern Wenger University of Mississippi 129 Farley Hall University, MS 38677 drwenger@olemiss.edu Lynn C. Owens Department of Communications Peace College Kristine Trever School of Mass Communications Point Park University H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies Debora W enger, L ynn C . Owens, K ristine T rever Determining the skills needed for employment and success in the journalism profession has never been more important. In a period of severe economic stress, journalism companies continue to hire staff, but at much reduced levels and amid vast layoffs, particularly within the print industry. Against this backdrop, this paper explores the impact of technological and economic change on the hiring practices of American news media organizations. A content analysis was conducted over a period of three months in 2008 and 2009 for all the employment opportunities posted by the top ten newspaper and broadcast journalism companies in the United States. Each year, more than 700 postings were coded to determine the most desirable skills and attributes for job candidates and the amount of emphasis placed on multimedia expertise. The study also relied on interviews with recruiters for these companies who share their own views on what makes a desirable job candidate and reflect on some of...
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...Social media as a KM tool for supporting innovation and sharing Social media has rapidly evolved and plays an important role in today’s business world. Organizations recognized the power of social media and tried to find ways to use social media to help grow their business. Social media can be incorporated in business practices in areas such as recruiting, advertising, and branding within an organization. According to the Social Media Risks and Rewards report (2013) that contain surveys of more than 100 senior-executives, 38 percent of executives said their organizations used social media for brand awareness, 27 percent use for recruiting purposes, and 14 percent use for customer profiling (Bramwell, 2013). In this section of the paper, effective usage of social media as well as the controversial issues of social media will be explored. According to Razmerita, Phillips-Wren, and Jain (2016), “Social media opens innovative avenues to manage knowledge processes by facilitating new ways to externalize, share, create knowledge and innovation through co-creation processes, crowdsourcing or synergistic articulation of personal into collective knowledge” (p. 4). The successful adoption of social media requires social media strategy to be aligned with the organization’s goals. In this strategic alignment, organizations are able to improve knowledge-sharing, transform business processes, and increase overall performance. Effective Usage of Social Media Being able to successfully...
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...PROJECT: DEVELOPING A SOCIAL MEDIA MANAGEMENT STRATEGY FOR NOUCHALINE: MY FASHION BLOG MKTG250D/INFO250D Presented to: Leila Khauli Hanna Dr. Nelson King January 16th, 2012 Table of Contents Executive Summary 4 Client Background 5 Existing Social Media Presence 5 1. Social Media (Open): 5 2. Specialized Networks: 7 Assessment of Current Operations 8 Coordination 8 Scrutiny and Accountability 8 Data Management 8 Scalability and Consistency 9 Summary of Existing Operational Complexity 9 Social Media Management Framework 10 Context 10 Culture 11 Process 11 Metrics 13 People 13 Policies 14 Business Goals 14 Social Media Strategy 16 FACEBOOK: 16 FEATURES: 18 CREATE A NETWORKFOR LEBANESE FASHION BLOGGERS 19 Recommendations 20 Appendix I: Social Media Assessment tools 21 21 21 23 \ 23 Appendix II. Stats of the Blog 24 Appendix III. Social Media Channels\ 25 Appendix IV: Reference and Links 27 Executive Summary “Nouchaline: My Fashion Blog” is a blog that was launched in 2009, by Aline Chirinian. It is a platform on which Aline shares her personal style and views on fashion. The blog currently has had 59,606 page views, with over 1,080 followers across the different social media platforms. The blog’s goal is to increase the number of readers, and its brand awareness; in order to generate revenue in the near future. It hopes to achieve this goal by engaging more on social media and assessing all feedback in order...
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...Accounting Name: Institution: Accounting Question 1: Outsourcing Incremental cost to buy 75,000 components ($ 207*75,000) = $15,525,000 Incremental manufacturing savings if bought: Direct materials (75,000 x $100.80) $7,560,000 Direct labor (75,000 x 10/60 hrs) $12,500 Fixed Overhead $234,000 Variable overhead $345,000 Depreciation $32,420 Total Incremental savings = $8,183,920 Incremental cost of buying components = ($7,341,080) Cans inc. should continue to produce the components in-house . This is because there is an additional cost of $7,341,080 if cans inc. buys the components. Cans inc should consider that Increases in costs are bad choices in decision making because the cost must be passed on to the customer or absorbed by it as lower profits. Question 2: special order The fixed overhead costs are unavoidable Therefore, Variable cost = $9.20 + $4.00 + $3.80 = $17.00 per unit Incremental revenue from special order (2,000 x $21) $42,000 Incremental cost to fill special order (2,000 x $17) (34,000) Incremental income from accepting special order $ 8,000 Sports R should accept the special offer because there is an Incremental income of $ 8,000 from...
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...new forms of media. In recent years, with the rapid development of technology and the influence of financial crisis, the traditional industry media has been transforming into new media; and under the influence of each industry globalization, large-scale integration of the media has become an inevitable trend. This is a challenge and opportunity for the future of the internet digital media. But meanwhile, some problems exist behind the convergence of traditional and new media, media companies need to do a good adjustment adapting on this change. Therefore, in this essay, it is going to talk about the new trend of media landscape as media convergence in modern society, and combining examples to explain how media company specifically human resource department makes the most of their staff to exploit digital opportunity under the context of media convergence. Media convergence Media convergence is a new mode of operation under the great integration of the international media, simply put; this means effectively combining editing job among newspapers, television, radio and internet site, and then resource sharing, centralized processing, derived from different forms of information products, finally transmit to the audience on different platforms① (Killebrew and Kenneth, 2005). The new integrated operating model has gradually become the new trend of the international media industry. Nowadays, media convergence is no longer only as theoretical predictions in the media industry, because...
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...Social Media and its Impacts on Consumer Relationship Management: An Investigation of Product Recommendation: A Case Study of Nike and Facebook Simon Karuku Freelancers Union Abstract The purpose of the research was to define critically the efficiency of social media and the role it plays in impacting consumer relationship management. The study first looks at the works of many scholars in analyzing the effectiveness of social media over traditional media. Thereafter a critical analysis of the strategic differences between the two types of media with a greater emphasis on social media as a marketing tool. Consumer relationship management entails the strategies, practices and technologies that have been used by different companies so as to analyze and manage data and consumer interactions throughout the lifecycle of the consumer. Its goal is to improve on business relationships that greatly exist with customers thus assisting the retention of the customers and also the driving sales of growth. Traditional media is also essential as it helps capture the advertisements and is able to reach millions of people within a span of time with no bias on the social economic status on the different people. Social media is however more flexible than traditional media and is greatly used on a large scale purposes especially in marketing of products and the effective recommendation of different products to different consumers. The rise and shine of social media has been...
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...Knowledge management embedded in social media – successful company and its innovations ABSTRACT The continuous market pressures and competitions pushes the organisation to be in the race of making innovations besides safeguarding the talent and information they own. The race for new products and services for the customers arises due to increasing awareness and exposure through social media. This essay focuses on studying the knowledge management jointly with social media leading to innovation. The essay seeks to examine the role of social media taking IKEA as the case of interest. It aims to further investigate how knowledge management through social media help a company in its innovations, product development and services. 1. INTRODUCTION. Knowledge management has become the buzzword in recent past in the industrial sector. Companies have become very focused on the knowledge assets that they own and the capabilities of their organisation or company and staff to utilize theses assets. Thus, knowledge can be called a resource which could be acquired, exploited and applied to achieve success and advantage for the company (Zack, 2003). However, companies that fail to manage the knowledge it has might surely be losing its capabilities, potential and brains (Denford, J. S., & Chan, Y. E., 2011). The benefits that knowledge management offers ranges from promotion and elevation of unequivocal knowledge to attain efficiency and innovation in various business practices (Durrant...
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...– 09902787224 MEDIA MANAGEMENT CASE STUDY : 1 The verb Manage comes from the Italian maneggiare (to handle especially a horse), which in turn derives from the Latin manus (hand). The French word management (later management) influenced the development in meaning of the English word management in the 17th and 18th Centuries. Management has to do with power by position, whereas leadership involves power by influence. Q1) Explain the meaning of Management? Q2) What are the functions of management? Q3) Explain one function of management in brief? Q4) Explain the branches of management towards the end of 20th Century? CASE STUDY : 2 A management buyout (MBO) is a form of acquisition where a company’s existing managers acquire a large part or all of company. Management buyouts are similar in all major legal aspects to any other acquisition of a company. The particular nature of the management buyout lies in the position of the buyers as managers of the company and the practical consequences that follow from that. In particular, the due diligence process is likely to be limited as the buyers already have full knowledge of company available to them. The seller is also unlikely to give any but the most basic warranties to the management, on the basis that the management know more about the company than the sellers do and therefore the sellers should not have to warrant the state of company. These are several ways of financing a management buyouts. Q1) Explain...
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...Communication is an act of conveying information from several forms of exchange, such as, speech, message, visuals, writing, signals, and behavior. This form of exchange can be between two or more individuals. When communicating with someone there are several important steps to take when you are needing to succeed in a task. Such as a disaster or a form of a crisis, proper communication is critical in the situation. Once a crisis arise in your community pertaining contaminated water there are vital steps to take to address within your organization and out side of the organization. Working in a regional emergency management office having a plan before anything happens is essential in the work place. By anticipating the crisis will prepare you for a possible situation and place you ahead of miscommunication. Once the crisis does arise there are steps to proceed with. These steps will assist with active and effective communication to inform and give instructions. In this situation a step to take within and outside of your organization is to identify your crisis communication team. The team should consist of the CEO, Vice President, safety officer, organization lawyer and chief of public communication of the organization. The senior manager of the division in charge of the involved area should be included also. The individuals assigned to this team should be able to identify as to what actions should be taken and be key to the situation. The CDC (Centers for Disease Control...
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...MSN, RN May 28, 2013 Communication and Crisis Paper In this paper I will be writing about a director of a regional Emergency Management has received official reports that the public water supplies of several towns have become contaminated. The director will address how technology might be used. The different ways the groups will be communicating inside and outside the organization. Also the difference in communication processes used in this crisis situation. The potential advantages and challenges associated with communicating within the organization. You will also read about the different media opportunities during the management crisis. As a director of a regional Emergency Management Office I have been receiving reports that the public water supplies of several towns in the area have become contaminated with life threating biological agents. It is my duty to address this to the organizations without causing a panic. I will allow one spoke’s person to talk about the crisis and answer any question. This spoke’s person will tell the truth and the facts and do it in a fast manner. I will also form a crisis team; the team will involve individuals who are the key to the crisis. Once the team is formed each team member will be educated on his or her responsibilities. I will also have the spokes person schedule a press conference with the media to inform the public what is going on. Also the spokes person will be someone who is comfortable in front of a TV and with reporters...
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