...A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E A D O B E T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E M U D T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U R E S T R A I G H T T E X T U...
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...What is Advertising 2 Need of Advertisements 2 Merits and Demerits of Advertisements 2 History of Advertisement 2 Chronology of Advertisement 3 History of Indian Advertisements 6 Chronology of Indian Advertisement 7 Different Stages of Advertising In India 9 Conclusion 10 Future of Advertisement 11 Introduction The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eye catching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. What is Advertising Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial...
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...$0.47/gallon if under 15%. Trade restrictions in Singapore. Singapore is generally a free port and an open economy. More than 99% of all imports into Singapore enter the country duty-free. Tax policy in Singapore. (All goods including alcohol is subjected to 7% GST unless granted duty-free concession .) political stability Source : http://www.theglobaleconomy.com/Singapore/wb_political_stability/ Singapore Political stability index (-2.5 weak; 2.5 strong): For that indicator, The World Bank (govindicators.org) provides data for Singapore from 1996 to 2014. The average value for Singapore during that period was 1.14 points with a minumum of 0.83 points in 1998 and a maximum of 1.34 points in 2012. Demerit good ( merit bads ) Generally regarded as demerit good, thus high excise taxes imposed in Singapore. For social and/or environmental reasons, Singapore levies high excise taxes on beer, wine and liquor, tobacco products, motor vehicles and petroleum products. References : http://www.export.gov/ http://www.taxpolicycenter.org/taxfacts/displayafact.cfm?Docid=349 link Economical International economic growth Source :...
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...1. Solution to Power Crisis-Kalabagh Dam or Alternative Sources of Energy? 2. SOCIO-ECONOMIC AND CULTURAL CONSTRAINTS OF WOMEN IN PAKISTAN/A country is backward because its people are backward. 3. Democracy has failed to deliver in Pakistan!Discuss./The Future of Democracy in Pakistan/What are the hurdles in our way to becoming a truly independent state? 4. Media-a Mirror to the Society or a Frankensteinian Monster/Power of Media in the Modern World/Globalization and electronic media/The present system of education must assume some of the responsibilities of our failures of media/Truth is a rare commodity despite the freedom enjoys by the print media and electronic media. 5. Palestine is missing from the agenda of the United Nations ;nor is The United States ready to press on nor Israel ready to accommodate Palestinians.Elaborate. 6. The world politics stands more derisive than it was ever before due to the specific imperialist designs/The Politics of Empowerment in Pakistan.Elucidate/Political is the art of possible. Discuss. 7. Pakistan and War on Terror: Gains and Losses 8. Status of Women in Islam./The state of women Rights in Pakistan/Can women be equal to men in Pakistan?/Why is there no status of the third gender in Pakistan?/Does Pakistani society regard women as the angel in the house of the source of all evils? 9. Provincial Autonomy. 10. Climate Change:A Myth or Reality!/Global Warming/Climate Change/Greenhouse Effect 11. Is Foreign...
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...Use of Phones by School Children Name: Institution: Children should not use phones at school The recent rise in cheap mobile phones technology has led the usability of phones by young kids to rise suddenly in the modern world. The phones can be obtained at a cheaper price that the parents can afford to purchase for their kids. Children carry these phones to school and use them for other purposes that are evil (Kamibeppu, 2007). Due to peer pressure and contribution of other factors such lack of maturity, the children often find themselves in a position to misbehave with phones when they are together. The phenomenon has attracted many scholars who have tried to explore the topic. The other reason the children should not use phones at schools is that they are too young to be exposed to the internet technology (Kamibeppu, 2007). Using the internet to explore by young children is unhealthy since they lack the necessary self-control to differentiate between what is good and what is bad. The internet also is very addictive and children can spend even a whole day browsing up to the limit that they cannot do their homework. The internet contains all kind of information and facilities that people can access for free. The internet has no control on what persons by their age should access. Due to peer pressure and lack of ability to reason the children can access wrong information in the form of videos, texts and images. Children can influence each other to watch...
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...of Greenpeace campaigns such as climbing onto a plane at Heathrow airport, the coalition government scrapped plans to build a third runway which shows how pressure groups can be effective and true to the function of participation. A function of pressure groups is agenda setting which is where they have the ability to influence the importance of topics on the public agenda so as a news item is covered more frequently and prominently, the audience will regard the issue as more important. A successful example of this is where in 2000, the People’s Fuel Lobby successfully managed to shut down the country by protesting on the entrances to fuel depots and blockaded roads over the issue of fuel prices. Of course, the protests gained headline media coverage and more and more fuel tanker drivers participated. This shows how the PFL as a pressure group were successful in fulfilling the function of agenda setting as they managed to bring an issue to headline news. However pressure groups’ agendas can simply be ignored by the government. In 2011 the Taxpayers’ Alliance said that the government is...
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...EMERGING TRENDS IN RECRUITEMNT OF TELECOM INDUSTRY WITH SPECIAL REFERENCE TO BHARTI AIRTEL SERVICE LIMITED INTRODUCTION OF BHARTI AIRTEL SERVICE LIMITED Telecom giant Bharti Airtel is the flagship company of Bharti enterprises. Bharti Airtel limited is India’s largest integrated first private telecom service provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the cores of the telecom sector in the country with its world class products and services. The business at Bharti Airtel has been structured into three individual strategy business units (SBU’s) – mobile services, Airtel telemedia services & enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel telemedia services business offers broadband & telephone services in 94 cities. The business enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All the services are provides under the Airtel brand. Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven “to seize the day” with an ambition to become the most globally admired telecom service. Airtel, after just ten years, has risen to the pinnacle of achievement. As India's...
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...of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and Internet advertising. Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. Social advertising: Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Digital marketing:...
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...Social Networks and Adolescents Social networking has become more popular with adolescents and young adults today. Facebook is one of the many social network high school students have. Parent and teachers have concerns about social networking effects on adolescent social development. Everyone is using online social networking sites. Today, more and more adolescents are already using social media to maintain relationships and connect to new groups. Also known as, the rich get richer hypothesis. Many more adolescents are less socially adept using social networking websites to make new friends when they might be too shy to do so in real life. Second, how are relationships forming online? Evidence shows that young people maintain already formed friendships and build new friendships online. Social media has taken away face-to-face social skill development. The constant growth in technology has resulted in the creation of over five online social networks for people to sign up for and be members. Research shows that almost every teenager is an active member in one social media site, at least. Further research into the time that people spend online in these social networks per day is even alarming. The connection between teenagers and online social networks is a cause if concern. Adolescents use the social networks as a platform for creating friends and getting to know each other. However, despite the strong relation between teenagers and social networks, better precautions...
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...outcomes After completing this module, you should be able to: • Describe the concept of corporate social responsibility • Discern the connections and differences between sustainability and CSR • Describe the convergence of sustainability and CSR and elaborate on its implications. Facilitation/presentation This week’s tutorial is centred on the ‘fair trade’ aspects of coffee industry and its CSR implications. Facilitating/presenting team is required to conduct research on real life examples of the coffee industry in relation to the social and environmental issues and present some of the findings in order to further the understanding of CSR in the beginning (these can be Youtube videos, newspaper articles, media releases, company websites etc.). Following the presentation, the team should use the case study below (and the following questions) to steer sub-group discussions. Once each of the sub-groups have completed their discussion, the facilitators/presenters will share their collated information with the whole class. The team is welcome to use their own case study in consultation with the tutor. | |CSR Case study (Based on Kolk, 2012 and Arce, 2009) | |[pic] | | | |Coffee is a major international...
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...shifting the way we interact, communicate, organize, form opinions, and even shop. Its blurring boundaries, increasing transparency and creating fluidity in everything we do. Growing rapidly, companies, large and small, can no longer ignore or try to block social networking in their environment. The reality is you need to go where your target audiences are – and people are more likely to participate in a social media forum than any other venue. Customers, partners, and employees, alike expect to engage with you via social media – it’s a way for you to stay connected, gather feedback, recruit, and collaborate. As a result, you need to support social media in your environment to enable the innovation, increased productivity, and accelerated growth that will drive your business. Some examples of popular social networking sites: Facebook: Facebook is a social networking site that allows people to communicate with their friends and exchange information. In May 2007 Facebook launched the Facebook Platform which provides a framework for developers to create applications. social media or social networking network social networking sites are good for society or just waste of time MySpace: MySpace is a social networking site offering an interactive, user-submitted network of friends, personal profiles, blogs and groups, commonly used for sharing photos,...
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...MC1704 Computer Graphics and Multimedia System 2 Marks Questions 1. What is scan conversion? A major task of the display processor is digitizing a picture definition given in an application program into a set of pixel-intensity values for storage in the frame buffer. This digitization process is called scan conversion. 2. Write the properties of video display devices? Properties of video display devices are persistence, resolution, and aspect ratio. 3. What is rasterization? The process of determining the appropriate pixels for representing picture or graphics object is known as rasterization. 4. Define Computer graphics. Computer graphics remains one of the most existing and rapidly growing computer fields. Computer graphics may be defined as a pictorial representation or graphical representation of objects in a computer. 5. Name any four input devices. Four input devices are keyboard, mouse, image scanners, and trackball. 6. Write the two techniques for producing color displays with a CRT? Beam penetration method, shadow mask method 7. What is vertical retrace of the electron beam? In raster scan display, at the end of one frame, the electron beam returns to the left top corner of the screen to start the next frame, is called vertical retrace of the electron beam. 8. Short notes on video controller? Video controller is used to control the operation of the display device. A fixed area of the system is reserved for the frame buffer, and the video controller...
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...it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in the microenvironment have the internal environment that is men, money, machinery, materials and minute. The micro environmental factors that Yum! Brands, Inc needs to consider before attempting to open up Taco Bell stores in the Malaysia markets are the supplier, customer, competitors, the media (public) and the internal environment of the Taco Bell that is men or employees, money, machinery, materials and minute . To open up the Taco Bell in Malaysia market, Yum! Brands must consider with the suppliers in micro environment. Yum! Brands must make sure that Taco Bell in Malaysia market have the supplier that can supplies all the raw materials to prepare the Taco Bell’s product and other goods such as packaging material in the Malaysia market. Yum! Brands must to identify all the suppliers in Malaysia that can supply the goods to them and deal business with them for example...
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...PRINCIPLES OF MANAGEMENT lecture notes Document Transcript • 1. UNIT I OVERVIEW OF MANAGEMENT Definition - Management - Role of managers - Evolution of Management thought - Organization and the environmental factors – Trends and Challenges of Management in Global Scenario. 1 • 2. Management - as how the mind controls the human body and its function similar management (mind) controls the various activities ( human body) in the Organisation - Collection of physical equipments, 4 M’s in Organisation – Men, Machine, Materials, Money, and leads to nothing. For efficient and profitable functioning it is necessary that all these factors are put to work in a co- ordinated manner. Management Definition Management is the art of getting things done through others. Harold Koontz Def as “ Management is the process of designing and maintaining an environment in which individuals, working together in groups efficiently to accomplish selected aims” • Managers carry out their managerial function • Applies to any kind of Organisation •Applies to managers at all Organisational levels •Aim is to create a surplus •Concerned with productivity, implies effectiveness and efficiency •Mgt of 4 M’s in the Orgn – Men, Machine, Materials & money Characteristics of Management • Mgt is Universal • Mgt is dynamic • Mgt is a group of managers • Mgt is Purposeful • Mgt is goal oriented • Mgt is integrative Function • Mgt is a Social process • Mgt is a Multi-faceted discipline • Mgt is a continuous process...
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...Effectiveness of Recruitment in Organizations Introduction Recruitment is a ‘linking activity' bringing together those with jobs and those seeking jobs. Companies are now looking out for new ways of giving themselves a competitive advantage. To define recruitment, it is a process of searching for prospective employees and stimulating them to apply for jobs in an organization. It is often termed positive in that it stimulates people to apply for jobs to increase the selection ratio. Selection on the other hand tends to be negative because it rejects a good number of those, who apply, leaving only the best to be hired." Objective Effectiveness of Recruitment in Organizations. Literature Review This project evaluates about various reviews which has been highlighted based on the Effectiveness of Recruitment. This document is referred by P.Joythi, (2006), Robins,D (1998). An abstract is been described further about how Recruitment programs and practices are being held in various Organizations and how it can be handled without any obstacle which helps out professionals to focus on their individual abilities to progress. Compare Inforbase Limited, (2007) Knowledge about recruitment begins from students level itself to make sure that they analyze and get out from fear of facing prospects. Recruitment happens at school levels so as to move in for education and it takes place in colleges too either for higher education or be recruited in a concern. Recruitment is at every level...
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