...Influences of Visual Media Paper HUM/176 Professor Craig Bowler There are many forms of visual entertainment readily accessible to us; it has become the primary source of entertainment. Visual entertainment only has not helped shape American culture but also its values. Visual entertainment comes in many forms; whether it is reading a newspaper, magazines, or just watching television. Visual media has many numerous advantages as well as some disadvantages. Advisements are used to target individuals that find their product appealing. This compels viewers to buy the latest technology gadget or to wear the latest fashion clothes. Media has also changed the way we communicate and this has improved our culture in many ways. For example, in the recent years it has been possible to connect on real time with someone across the world through a computer. Now we are able to connect with people through a simple device like the IPhone 4S. The IPhone 4S lets a person talk through face time and allows them to see each other. Visual media has also made a huge impact on young children and teenagers. With all the new artists coming out changing the music and media culture the younger generation is looking up to them more each day. The younger generations view these artists as role models and want to be exactly like them. The music industry has changed media forever. Artists have introduced us to many different cultures...
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...Mass media messages and effects Heather Gilliland BSCOM/268 06-06-16 Mabelle Reynoso Mass media messages and effects Introduction The mass media is in the business of steering your thoughts about subjects and controlling how the public thinks. The press, the television, and the radio play an important role in society. The mass media informs, educates, and entertains the public. They also influence how society looks at the world and can often alter that view. Mass media shapes public opinion on many different matters. When you want to see the most current events, read about the news or listen to get the latest gossip on celebrities, or learn the latest fashion trends, members of society usually turn on the television, the radio, or access the internet through your computer or smartphone. Mass media has developed a technology to reach the vast majority of the population. The mass media is constantly changing and growing as new technological advances are being made. The public is exposed to vast amounts of content in the stories they read and the news they listen to, and even though we depend on mass media for almost everything we listen to, all the stories may not be very ethical. There are many undependable sources of mass media out there, but there are also true, dependable and reliable sources that we are exposed to as well. As the public depends on the media to such a great degree, it is important to know which sources to trust, and which to disregard as unreliable...
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...Influence of Visual Media Radio was the popular media until television became the leader in mass media. Television reached out to people in a visual and auditory sense. The influence of this visual entertainment coupled with major motion pictures shaped and influenced American culture in ways that are negative as well as positive. The positive aspects range from instantaneous world news coverage such as weather events to political wars. Sporting events or learning how to prepare a favorite meal is available through a television in a person’s home. Major motion pictures “the movies” brought big screen entertainment to people where they were able to escape reality of their own lives and get lost in the plot of a story shown on the big screen. Some of the television shows and the motion pictures have mirrored real life activities and at other times are fictitious or a combination of both. There is ample proof in society that media is responsible for generating negative feelings among its viewers. Children are especially vulnerable to the negative influence of violence or viewing alcohol use, and abuse in films. When people frequently view death, sex, rape, suicide, and murder, it is a negative influence, because there are images etched in their subconscious that can never be unviewed. The television shows cost money to produce and air time has to be bought to show the program on television. Commercials are sold in order to pay for the cost of the shows. The companies...
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...Tre' Landry Composition 1302.05 2/15/2015 Negative Effects of Television There is no doubt that the media influences us. These influences are known as media effects. Media effects are commonly described along a cognitive-effective behavioral dimension, which marks a distinction between acquisition of knowledge about an action and performance of the action.(Perse 34)When we go to watch an action movie at a theater. You feel like attempting a stunt you saw in the movie. When some people watch a show with their favorite actor or actress, they tend to want to wear what that person is wearing. Television shows are the most popular pastime for the average human-being who are interested in watching it. Women believe that the best way to look is the way they see models walk down a runway. These apply to most people. Furthermore, it is important to dwell on the negative influences of media because these can change the dynamics of the society for the worse. Television can grow to an addiction. The world's most popular leisure pastime is watching television. The amount of time people spend watching television is astonishing. On average, individuals in the industrialized world devote three hours a day to the pursuit-fully half of their leisure time, and more than on any single activity save work and sleep. At this rate, someone who lives to 75would spend nine years in front of a television. Most make it their own decision to watch TV because they enjoy it. Most people admit...
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...The media provide access to and construct social problems for large numbers of audiences throughout the world and in turn themselves have become a social problem in view of their multiple and complex effects, many negative. The media have been blamed by a wide spectrum of theorists and critics for promoting violence and sexism, racism, homophobia, ageism, and other oppressive social phenomena. Social problems connected with the media also involve allegedly harmful media influence on children and youth; pornography and the degradation of women and sexuality; advertising manipulation; and the promotion of excessive consumerism and materialism. Empirical research on media effects into these areas has been mixed and highly contested. Many studies have affirmed that media have negative social effects and help reproduce a number of social problems, while other studies assert skepticism toward claims of negative media effects or attempt to confirm positive aspects of the media. 1 Empirical studies are often funded by institutions who have interests in escaping or deflecting criticism, or they are constrained by bias and limitations of various kinds. Yet dominant theories of the media are equally contested on whether the media promote serious social problems or have a more benign influence. Conflicting theories and research into media effects have intensified debates throughout the world about media as a social problem. Research into media effects and linking the media...
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...The Mass Media The mass media, including Television, Video Games, Radio, Newspapers, Magazines, the Internet and Advertisements, have a great influence in shaping peoples thoughts and ideas, sometimes in a better way, but most of the time in a unconstructive way. The purpose of mass media is to entertain, inform and persuade information to a large group of people, and it can affect how we dress, what we buy and how our society functions. Even though there are a lot of positive influences in the media, in my eyes there is still way more negative influence. The media is affecting children, the youth and society in general. According to the studies by the Kaiser Family Foundation there was a 400% increase from 1976 to 1996 in sexual references. Not to mention all of the television shows that influence crime, drugs and drinking alcohol. If children learn by observing, imitating and making behaviors their own, then why are all of these negative influences on the mass media? People are trying to understand why the crime rate is so high in the youth population, maybe they should take a look at what they are watching on a day to day basis. Now day’s children have an extremely easy access to the media. Sometimes parents will even hand their children the remote, or buy them a new video game to act is if it were a babysitter. What people need to know is; children learn by observing, imitating and making behaviors their own, so all of the things they are watching...
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...Some sociologists would agree with the view that the content of the mass media does not lead people to become violent, but rather leads them to believe that we live in a society which is violent. This could be due to the fact that many people watch the News on a regular basis, often the News shows many stories which portray society in a negative way, making it seem more violent than it really is. This could be due to ‘News Values’ which Spencer-Thomas identified; he claimed that News Values are general guidelines and criteria which must be met in order to make a News story seem interesting. One particular News Value is ‘negativity’; this states that News must be negative, as bad news is often seen as more exciting than good news. Due to this, much of the News is very negative and may show society to be much more violent than it really; this is done in order to sell Newspapers and could therefore lead people into thinking that society is violent. Marxist sociologists argue that the mass media, which is controlled by the Bourgeoisie (upper class), intentionally shows negative portrayals of society which make it seem much more violent than it really is. According to Marcuse, this is done in order to distract the audience from the real problems in society, such as inequality and capitalism. This has therefore resulted in media owners and journalists in presenting stories which portray society in a negative light, showing them to be more violent that they really are. Another idea...
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...Media Influence On Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes...
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...Influence of Visual Media Kimberly Malave Hum/176 Melissa Caldwell 11/8/14 • In what ways have various forms of visual entertainment media shaped American Culture and its values? Media has changed dramatically over the last century. And visual entertainment media has shaped American culture and values in many ways as well. In today’s society there are so many different kinds of entertainment media that it has caused us to forget about the more important values in life. For example, today we all rely on the internet for so many things from shopping, to paying bills, to social media and news updates. We no longer have to wait for our information to be released through the newspaper, or books. Game systems, internet, films, cell phones and more have taken away from our values of taking the time to actually enjoy a drama or comedy through reading, even looking for information. Back in the day children didn’t have TV’s, so they would spend a lot of their time outside playing and being active. In today’s younger generation, the children rather be in the house and play video games or watch shows on TV than go outside and play with friends. The social influences of visual entertainment media have been more negative than positive. For example, YouTube has millions of videos up but most of them are either something negative or something of no benefit. Most of those videos are either about...
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... American stereotypes are far from scarce. The most recent ones I came across were in the blog called Tobsy says on “10 common German prejudices about the USA,” where certain typecasts about Americans were listed, such as being extremely superficial and the need for everything to be in an XXL (houses, cars, burgers, breast implant, etc). It’s quite fascinating how prejudices can sometimes be so precise. The American society as a whole has no one to blame for our habits and lifestyle except ourselves, well maybe the media might also play a small part in shaping our minds to be this way. The statistics on media use in this country is staggering. In this day and age, the average American adult uses 6.43 hours a day in media attention, with American teenagers using up to an average 7.48 hours a day. It is therefore kind of hard to deny that the media has become an intricate part of American society. All the media we are exposed to influences our decisions on what’s important, what to enjoy, and even what to wear. It’s no coincidence that the total advertising revenue in the United States was 285.1 billion dollars in 2008, which was approximately 44% of the worldwide advertising revenue. Why are these advertisers paying so much money, especially in America, to get their products out there? It’s because it works. Advertisements are out to persuade audiences to buy their products and they have done so with great success. So much so, that it is kind of hard to walk...
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...Aakeem Williams The exposure to media and its effect of aggressive behavior among the youth has been an ongoing focus. Violence among teens and children has increased dramatically over the years. Moreover, children are starting to engage in sexual intercourse at a very early age. Television programs are effecting the attitude, emotions, behavior of youth; we wake up to it, dance to it, and sometimes cry to it. "Effects of the media have found to be far reaching and potentially harmful in influencing the health-related behavior of children and adolescents" (Dudley pg.7). The effects of the media has been far more harmful on the youth than we can ever imagine. Media can be defined as internet sites, blogs, YouTube, social networking, and t.v shows. Media violence researchers have concluded that there are several ways media violence influences a young persons' behavior. Passive media violence affects a young person through exposure to television violence in programs, movies or news that is only observed by the child or teen. Young children are also influenced negatively by interactive media violence, where they participate, like in video games or activities on the internet. "Even short term-exposure to violent television programs and film media, both can cause aggressive emotions and behavior serious enough to harm others," according to Department of Psychological Science. There are certain factors that will influence the degree that media violence has on the youth. The presence...
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...Research Essay Effects Of Media On Teenagers In the last 10 to 15 years, the influence of media has grown exponentially with the advancement of technology. Starting from 1990s, the majority of our population did not have cable, teenagers back then relied more on news papers, magazines as internet was considered a luxury for the ordinary population at that time. With the passage of time, trends changed. Technological advancements and an economic boom have lead to increases in the standard of living. Teenagers have been exposed to media like never before. Cable networks and internet that were once luxuries have now become necessities. Media has a great influence in the development of a teenager’s personality and character. “The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses,” said the American black militant leader Malcolm X (qtd. in Krishna). The power or influence of media can easily alter or change a teenager’s opinion. This means that media can depict an ordinary thing so negatively that it may compel people to believe or act in quite the opposite way. So it is necessary to analyze the effects of media on teenagers because of the influence it has on them. Media can be both helpful and harmful to teenagers. But the negative effects of Media on teenagers clearly outweigh the positive ones which is becoming a great worry for the...
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...DeLynn Downam Professor Tiffany Grovenstein Developmental Psychology 241 February 25, 2016 Are there cognitive benefits for young children in watching baby media? Introduction We live in the period when TV, online videos are used for many different purposes. Various video programs can provide educational purposes, accelerating and facilitating the processes of learning, different movies and TV shows can perform the function of entertainment. And although some video-reportages, films can carry the aggression, violence, etc. in general TV media themselves are not something positive or negative. Whether TV brings benefits or harm to the individual, as I believe, depends more on how the individual will use what television media offers to him/her. In the modern time, not only adults watch different media, but young children are also exposed to watching different TV programs, cartoons, educational movies etc. Parents of young children can use baby media to calm a child, as a safe replacement for other activities, as the background, to distract the attention of the child, etc. Some parents also tend to believe that watching television programs by children is a necessary element of a normal development of a child. However, these assumptions are often baseless and not supported by any facts (Brown, 2011). In early childhood, there is some invisible but intensive development in the brain. The brain of a 5-year-old child in size is almost the same as that of an adult. Brain structures...
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...MASS MEDIA EFFECTS In partial fulfillment of the requirements of Theories of Communication (LAC 701) A paper prepared by Group Four John Fasisi (91817) Kalim Gazal (136615) Moyofade Ipadeola (95580) Nwachukwu Egbunike (147181) Oluwaseun Oti (168137) Seyi Bodunde (168139) Victor Eze (167521) And submitted to: Professor F. A. Adesanoye Department of Communication and Language Arts Faculty of Arts University of Ibadan November 27, 2012 ABSTRACT This literature-driven study examined mass media effects. The work peered into the history of the ‘powerful media’. An in-depth review of relevant theories of mass media effects was analyzed. Findings pointed towards both positive and negative impacts of mass media. However, there was no empirical evidence to substantiate a direct cause and effect relationship of mass media messages with the actions of the consumer of the information. Consequently we can only assert that the mass media impacts on society but does not necessarily have an effect since other factors also influence people other than information consumed from the media. As such, this study asserts that the mass media influences public opinion but does not necessarily cause it. Key words: powerful media, mass media effects, theories of mass media effects, impact of media messages INTRODUCTION The mass media involve organisations that are responsible for the dissemination of information to a large number of people. Basically, the mass media...
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...Media Influences on American Culture Keeva Montgomery HUM/186 01/31/2013 Lisa Wilhelmus Media Influences on American Culture First off what are the major developments in the last century of the evolution and Mass Media? Mass media is set up to communicate with a large diverse of people, and it includes radio, magazines, newspapers, video games, and the internet, which has had a big influences over the American culture the first wireless Communication is the radio, television giving our American a little more interest on actually watching rather than just listening watching the walls, last but not least computer which has expanded so much overtime giving us the internet which helps us not only watch but using our hand in a way of communicating to reach the general public in the 20th century as well as being a part of the electronic era which provided communication in several ways like sports, music, events and what is actually going on within the week or just that day Americans was to clueless anymore of what was happening. We were not spending a lump sum of cash for radio’s when radios first were invented they were actually a decent price. In today’s world I believe a lot has changed yes the radio still gives your insight of what is happening like say for instance the weather, accidents that is occurring in your area, things to watch out for there are positive aspects of the radio, it is a lot of negative objectives that come to the radio language, fighting, put...
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