...Essay Assignment 2: Analysis The codes and conventions employed within this advert are used to portray the brand in a luxurious way however to appeal to a younger audience. Both the print and moving image adverts use a generic range of codes and conventions specific to perfume adverts. For instance, the costume, props, colours, slogan and logo are all designed to appeal to the primary audience of 15-25 year old women and the secondary audience of 25+. Firstly, the costume appeals to the primary audience because in the moving image her dress was very open showing her cleavage although then at the back her dress flows this implies she is a feminist and it could also represent female promiscuity. It also appeals to the secondary audience because even though first looking at the dress it could not appeal to their taste they then may feel like they want to look young and beautiful again. The model is also wearing a range of tiaras and expensive looking jewels this is to represent that she is a princess. Moreover the dress is bold with simple pale colours which will directly stand out to the primary audience making them feel more feminine. This draws the attention of the secondary audience because older women having a wide range of jewellery and being able to change it up will show a representation of feminity. Nerveless the different range of jewellery a women has represents feeling more feminine. Also in the moving image the makeup on the model is neutral which portrays natural...
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...Unit 2 June 2016 A-Level Media Studies Advanced Subsidiary Examination Unit 2 MEST2 Creating Media Production Briefs To release to students on or after 1 June 2015 All teacher-assessed marks to be returned to AQA by 15 May 2016 Instructions • • • • • Overleaf you will find three Production Briefs. Each brief contains instructions for three separate tasks, each requiring you to work in different media platforms – Broadcasting, Print and e-Media. Read the briefs carefully. You should select one brief. You should then produce the material indicated for two of the tasks from your chosen brief. Information • • • You are reminded that the Production Process comprises the following: — Research — Pre-production — Production — Evaluation (1500 words) The maximum mark for this paper is 80. You will be marked on your ability to: — use good English — organise information clearly — use specialist vocabulary where appropriate. Production Brief MEST2 Read the scenarios. Choose one brief and complete two tasks on that brief. You should attempt to integrate the productions across the two chosen platforms where possible. Brief One You have decided to enter a competition being run by your local arts cinema, The Little Picturehouse. This cinema, which is part of a small chain of 12 independent arts cinemas across the country, shows a mixture of independent, foreign language and documentary films. The company prides itself on...
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...Case Study Interactive media: Interactive Media is the modern communication technology with social networking websites. These sites use graphics and text to allow users to share photos and information about themselves, chat and play games. Video games are another type of interactive media. Players use controllers to respond to visual and sound cues on the screen that are generated by a computer program. Interactive Media involves Web and Internet like You Tube; Face-Book now employs to manage and to compete effectively in the global marketplace. One of the most successful interactive website is the You Tube, with an impressive list of public and private media clients. Their services include brand development, web design and usability, interactive marketing, and news management. Meeting the expectations of clients is essential and central to all these interactive media companies. When looking at the You Tube website it is not immediately apparent where the company is based, however it’s the number one place for interactive marketing technology as well as creative and media technology. These Media companies have developed direct relationships with some local Colleges and Universities to take students on work placements, and a new starter with good pay. They look for bright, self-motivated interactive media students who are creative and innovative. You Tube makes sure that it stays at the forefront of new technology - for example, the company pioneered the use of flash technology...
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...social media in recent years has changed how we use the internet. But most importantly, how we study and how we learn. Social media has given us the ability to share ideas, feelings, and information at unbelievable speed. We can now communicate faster and wither greater efficiency with our lecturers and professors. Students can utilize social media by posting and sharing notes and lectures online, or watch a video pertaining to yesterday’s history class. Social media is not just limited to students, but many professors are now communicating with their students and peers via online. But social media is so much more. It enables students to attend lectures and classes who are half way around the world through the use of social media. It also allows professors and students to conduct meetings online. Currently, there are still many who oppose the idea of using social media as a tool for learning and studying. Regardless, many believe that technology is a vital part of today’s student success in the classroom. Many parents believe that the traditional learning styles is the way to go and that social media is just a distraction and may lead to procrastination. Background of the study The researchers were persuaded to conduct a study on the effects of social media in the study habits of junior nursing students in relation to academic performance. The setting for this study was conducted at the University of Perpetual Help system-Laguna. The reason for conducting this study is to...
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...severe otitis media in her right ear. He came to this conclusion for the following reasons, the patients’ recent history of a cold and painful throat, her existing fever as well as with confirmation visually of an inflamed eardrum using an otoscope with an accompanying visual of pus. Otitis media or more universally identified as an earache or ear infection, this...
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... Social Media Monitoring Case Study Social Media Rocks During Japan’s Earthquake Marketwire Heartbeat empowers the Canadian Red Cross in its relief efforts while illustrating the power of social media Overview The Canadian red Cross is Canada’s leading humanitarian organization through which people demonstrate their caring for others in need. it began using social media to spread its mission more than two years ago and since then has focused on building and increasing capacity so as many red Crossers as possible can use its social media tools. These include Twitter, Facebook and a blog, “red Cross Talks.” ObjeCTives The Canadian red Cross’ primary objective in social media is to give help and get help – and to empower people to be helped or to help the Canadian red Cross. To this end it must continually monitor social media channels as well as assess the reach and impact of its own messages. it must also be prepared to respond to heightened social media activity during emergencies and disasters. These needs were brought to light during the recent earthquake in japan when, by 9:00 a.m. on the day of the disaster, the Canadian red Cross’ social media channels were already inundated with inquiries and offers of help. sOluTiOn Marketwire Heartbeat provided the intelligence the Canadian red Cross needed to quickly establish a social media presence. in the first largest international news provider of original content launches a new regional edition Social Media Rocks Dur...
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...Jonna C. Regondola AB Journalism -1A Factors Affecting the Students pursuing Journalism and Media Studies The development and progress of human society always brings about new situations, creates new professions and changes the nature of the ones that exist already. One of the occupations that have recently undergone rather drastic changes is that of a journalist1. A good journalist is not the one that writes what people say, but the one that writes what he is supposed to write. Journalism is not an easy task it is not just about writing and broadcasting of what is the happening in our society. Journalist is not all about of what they saw, it uses passion and to know exactly the reality behind the topic. It is said that journalists embody the freedom of information and now the world is a hectic mess today. News is happening all around us, and the only source that acts as a filter between the chaos and ourselves is the media. The media, journalists especially, must hold upon themselves a great responsibility when they are acting as this filtering apparatus between the ordered and unordered. But is that the only thing journalism does: make sense of the news? No, it does much more than that. Good journalism is working, with help from the citizenry, to create an enlightened Republic filled with citizens who will be well informed of the events which intersect their lives2. Also journalism degree is not just a useless piece of paper, no matter...
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...Factors Affecting the Students pursuing Journalism and Media Studies The development and progress of human society always brings about new situations, creates new professions and changes the nature of the ones that exist already. One of the occupations that have recently undergone rather drastic changes is that of a journalist1. A good journalist is not the one that writes what people say, but the one that writes what he is supposed to write. Journalism is not an easy task it is not just about writing and broadcasting of what is the happening in our society. Journalist is not all about of what they saw, it uses passion and to know exactly the reality behind the topic. It is said that journalists embody the freedom of information and now the world is a hectic mess today. News is happening all around us, and the only source that acts as a filter between the chaos and ourselves is the media. The media, journalists especially, must hold upon themselves a great responsibility when they are acting as this filtering apparatus between the ordered and unordered. But is that the only thing journalism does: make sense of the news? No, it does much more than that. Good journalism is working, with help from the citizenry, to create an enlightened Republic filled with citizens who will be well informed of the events which intersect their lives2. Also journalism degree is not just a useless piece of paper, no matter what many have heard, we should care about journalism because its central...
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...Online Learning Practices: Implications for Distance Education Fawn Winterwood The Ohio State University, USA fwinterwood@ehe.osu.edu Abstract This qualitative ethnographic study examines five American teenagers‟ historical and current digitally-mediated multiliteracy practices within digital popular culture. The participants included three male and two female students of a private high school in the Midwestern United States. The study is framed by the notion that literacy is a socially, culturally, and historically situated discursive construct rather than a purely individualized cognitive endeavor. This social constructivist theory of literacy emphasizes the social conditions necessary to navigate the economic, social, and political worlds of the 21st century. The purpose of the study was to explore the students‟ multiliteracy practices that they enact through their activities within digital popular culture. Data collection methods included synchronous interviews facilitated by video conferencing tools as well as observation of the participants‟ online activities and member checks conducted via email and instant messaging. The analytic strategy employed during this study was informed by Clarke‟s (2005) situational analysis method. The study‟s findings indicate that literacy practices in which the study participants have engaged through informal learning activities within digital youth culture have had a much greater impact on enabling them to cultivate the multimodal literacies...
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... INTRODUCTION This paper aims to describe and analyze the main theoretical currents of communication in Latin America from two main aspects: first, the current state of research and production on the subject exists in some Latin American countries and on the other, the sense that scores from the beginning of the last decade, the curriculum reform in schools of communication in Latin America and, consequently, in the definition of the subject matter of the communication. Since the nineties, academic and research application of the theory of communication in Latin America has experienced a renewal, healthy and necessary overcoming change. This change starts mainly from overcoming the tendency to ascribe the declining communication studies to a single discipline and go creating a growing awareness of their status and disciplinary forms revolutionize approaches to the analysis and production, dissemination and reception the message. These changes, in fact, the main underlying theoretical and communication research in Latin America current. ANTONIO PASQUALI Arnaldo Antonio Pasquali Greco, born in Rovato, Italy; on June 20, 1929, is a Venezuelan social communicator. He is considered one of the introducers of thought in Latin America Communication underlying theoretical sources of the Frankfurt School. To Pasquali, humans develop the ability to communicate in the highest degree, as a means of interaction, discovery of the presence of the "other." Communication...
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...Watching TV facilitates learning Do media influence learning? Perhaps it is time to rephrase the question: How, do media affect learning? Perhaps it is time to go beyond our concern with "proving" that media "cause" learning so that we can begin to explore the question in more complex ways. Perhaps we should ask, what are the actual and potential relationships between media and learning? Can we describe and understand those relationships? And can we create a strong and compelling influence of media on learning through improved theories, research, and instructional designs? There is a certain urgency about this question. In the near future, telephone, cable television, and digital computer technologies will merge,(5) presenting the prospect of interactive video integrated with large multimedia databases to be distributed to people in various settings all over the world. If we do not soon understand the relationship between media and learning—if we have not forged such a relationship this technology may be used primarily for interactive soap operas and online purchases of merchandise. Its educational uses may be driven primarily by benevolent movie moguls who design "edutainment" products whose contribution to learning may be minimal. In order to understand the actual and potential relationships between media and learning, we must first understand why we have thus far failed to establish a causal connection. In large part, this failure is due to the fact that our theories, research...
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...‘Our enjoyment of media products is influenced by the platforms we use to access them’. How far is this true of your cross media study? Support your answer with reference to a range of examples from three media platforms. The enjoyment of the media products is influenced greatly by the different platforms that we use to access them. In my case study, all three platforms have used different techniques to create hype and enjoyments of the media products in order to engage audiences. I analysed two films: Guardians of the Galaxy and Star Trek into darkness. Guardians of the Galaxy had various media platforms, which targeted different audiences. There’s the epic mainstream trailer, toys/action figures for children and even lead actor, Chris Pratt, appearing in sketches parodying the film on Saturday Night Live. This would have created enjoyment towards the audience as it would have created anticipation and he’s a well-known and popular actor, making him a unique selling point. They also targeted dominant, hegemonic fans of Marvel films such as behind the scene interviews, documentaries and even the cast attending conventions such as Comic Con. This provides fans with a social belonging, due to the fact that the casts are with the fans and it’s like a community coming together, who are a big fan of Guardians of the Galaxy. Star Trek into Darkness have used a different approach by releasing many competitions that were launched for the upcoming movie, so people who knew about...
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...eye of the beholder” but what if the beholder’s vision is blurred? The media today dictates what is beautiful, and these standards are so high that they are impossible to reach. Both Camille Paglia and Daniel Akst point this out in their essays about the effects these standards have on the general population. Paglia uses an appeal to the emotion of her upper-class middle-aged women audience who may choose plastic surgery as a method to stay beautiful whereas Akst uses all forms of rhetorical devices to appeal to everyone in defining what beauty truly is. Camille Paglia, Yale graduate and professor of humanities and media studies at the University of the Arts in Philadelphia, says in her essay “The Pitfalls of Plastic Surgery” depicts the belief in the beauty of uniformity. Women have a belief that if they don’t look a certain way, then they are not beautiful, so they turn to plastic surgery. In an excerpt from her essay, Paglia shows us this example of a media sex icon “...Amazonian superheroines like Lara Croft: large breasts with a flat midriff and lean hips, a hormonally anomalous profile that few women can attain without surgical intervention or liposuction” (793). What Paglia attempts to accomplish with this essay is to appeal to the emotions of these women, so that they will not lose identity in this sea of uniformity. But woman are constantly having to compete with the young and sexy media icons and turn to things like botox. However, the need to be forever young...
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...Theories of Communication – MCM 511 VU LESSON 01 COMMUNICATION Defining communication Communication is seen as central to our everyday ideas about what makes life worth living. It is not surprising that academicians have attempted to unravel the secrets of the communication process. In this section of the study we will examine the theorizing and theories of this discipline of communication. To understand communication theory we need to understand the nature of communication. Nature of communication People define terms in different ways, and those differences in definition can have a profound impact on the extent to which we understand each other and the way we move forward with both academic and everyday pursuits. Given the variety of ways in which words are used and understood, we are often ill-served to search for the single, so-called correct definition of a term. In other words, it is better to evaluate definition in terms of their utility rather than in terms of their correctness. So we should not assume that there is always a single right way to define a concept. There is a great deal of variation in the definitions. Some are very abstract and some are extremely specific. Few definitions are cited below. Communication is the process by which an individual (the communicator) transmits stimuli (usually verbal) to modify the behavior of other individuals (the audience). (Hovland Janis and Kelly in 1953) Communication is the process by which we understand others and in turn...
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...Brown COM 702 3/18/2010 Final Paper In his paper entitled Idolizing and Monetizing the Public: The Production of Celebrities and Fans, Representatives and Citizens in Reality TV, Yngvar Kjus explores audience participation theories and new media by analyzing both the Norwegian and American versions of Idol, a popular reality musical competition series. His exploration of the program via the analysis of collective participation, idolization, and production tactics ultimately unveil a well thought-out and persuasive spectacle that is not as real or grand as it comes off in societies around the globe. While Kjus does touch on theories like massive participation and voter behavior, there is certainly room in his paper for expansion on these topics as well as room for the inclusion of others. Over the course of multiple seasons of the Norwegian version of Idol, Kjus attends nine tapings and multiple production meetings in an attempt to answer his two main research questions. His questions set to find out how reality programs increase the participatory scope and empowerment of audiences and everyday people, as well as how television industries are reinventing themselves as new forms of media emerge, namely online and social media. Kjus starts the paper by presenting these research questions and then explores the history of reality TV and studio audiences, touching on game shows, talk shows, and docusoaps. He then gets into Idol, a show created by Simon Fuller, which...
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