1. Introduction It is highly believed that fashion magazines contain various portrayals of women not only because fashion magazines target women as their biggest readers, but also become the facilitator to teach women how they view themselves in feminine elegant ways just like most women want them to be. Nonetheless, those views are more likely shaped by how the society views a woman. As such, if fashion magazines are indeed in the means of shaping women's view as well as society's view of a woman, then the representation of women in the magazines becomes very important in order to explore how women are portrayed according to those two views. Reading a fashion magazine on the surface simply contains fashion-related articles in thick glossy pages. On deeper surface, on the other hand, those articles actively are where women as well as society see how a woman should be. It is also implied that they become the source of stereotypes of women which many of them are always about marginalising women. Amongst many high fashion magazines, Elle is strongly believed to be one of the most leading high fashion magazines in regards to the fact that this French origin magazine widely spreads its international editions published in over 60 countries which one of those includes Indonesia. Like other Elle editions worldwide and other mainstream high fashion magazines, many ultra expensive bags, clothes, perfumes, and the sorts appear in Elle Indonesia in two forms: articles and advertisements in which unsurprisingly occupy more than half of the total pages of the magazine. Most of those advertisements are exposing the whole women’s bodies from head to toe, but some extreme ads expose women’s body parts rather than faces. In other words, women in ads are closely associated with being an object instead of a living subject. One of the advertisements in Elle Indonesia