...| | | | Traditional Media Project: Print Advertising Print media has been an effective form of advertising for many years. In 1836, a French newspaper, La Presse, first charged for advertisements to lower the print price. From most historical accounts, this is considered the first occurrence of print advertising. Print advertising is generally defined as any form of media advertising that uses materially printed media, such as newspapers and magazines, to reach its target market. Today, print advertising is still valuable due to the captive nature and segmentation of age and income demographics among readers. To make advertising successful, the message has to be understood and remembered. Print advertising accomplishes this by incorporating advertisements into the flow of the section and capitalizing on the individual’s focus on the printed material. For example, today’s fashion magazines, like Vogue, are loaded with advertisements that tend to outnumber the content pages. Due to the incorporation of the full page advertisements, the reader tends to enjoy the paid content and it’s even a contributing factor for purchasing and reading the material. The other benefit of print advertising is the focus that a reader has when viewing the content. With the increasing level of distractions with personal electronic devices, printed material has a unique advantage with fixed content that the reader can focus on. This is true because once the user has...
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...Use of Social Media in Recruiting Think about the things you do when applying for a new job – anything from perfecting your cover letter and resume prior to applying to dressing nicely for the interview. You do everything you can to present the best version of yourself to the potential employer that you’ll be meeting with. But have you thought to prepare your social media accounts, too? With the rising usage of social media, “…it’s no surprise some recruiters and hiring managers are tuning in” (Smith) – but should it be used in the recruiting process? In Favor There are many pro’s to using social media when recruiting new talent – here I will discuss four points that you may not have considered before. First, social media allows the employer to see a more genuine version of the candidate, and that doesn’t always mean bringing light to negative attributes. A CareerBuilder survey found that 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job (Smith). Websites like LinkedIn allow professionals to present their resume, showcase their interests and volunteer work, present more casual recommendations and endorsements that may not have a place in a resume, and show what professional organizations someone belongs to – all things that are important to understanding who a person is, but not things that will always come up in an interview. Second, social media gives employers the opportunity to target specific job...
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...The CEO recently placed a ban on the use of social media within the company with the assertion that it leads to loss of company time and resources. However, it is possible to use social media but limit the number of uses or actions performed. The CEO claimed that the use of social media within the organization leads to a waste of time in socializing which may lead to dismissal in the future. I would like to assure you that I will put social media into better use for the company. Did you know that 70% of the customers we serve are members of one social media site or another? It is possible to capture these customers and more new customers by communicating with them through the social media platforms. Additionally, the customers can learn about the new services from the social media site such as Facebook. For Intel, sales have increased by 45% as well as customer relations due to the use of social media. There are several benefits of using social media within the firm for public relations, advertising and communications. It can also be used as a platform for conducting online market survey. The firm is an Information technology firm therefore we need to be on the forefront of adapting information technology system. Should we continue providing IT services but not adopt IT use in communication and other business functions? The firm should adopt a new system which monitors the activities of employees while on social media sites during working hours. The monitoring of these activities...
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...Media. News and social media has shown police officials using excessive force. This kind of media is nothing new to the public. The media is everywhere and never gives the full story. The media displays exciting titles to grab people’s attention and posts to social media articles to get people talking. How much of the media is actually true? Why do we hear so many negative events but when something positive happens the media is nowhere to be found? The news sources have given law enforcement a bad name. “Now is the time that not many people want to be police officers because of media” (Scott Jackson, personal interview, May 9, 2016). There are so many examples of how the media have made a bad situation even worse. Smith (2016) describes one example that occurred on August 9, 2014, when Michael...
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...We all know that social media is one of the largest contenders to the comradery of the teenage community. With the inspiration of Blank Space being pop culture icon Taylor Swift, one of our major downfalls was the fact that we did not use social media to our advantage. Our social media presence did not successfully relate to the quirky minds of our target audience. We ran a survey to see what the students were really thinking and it came back with some crazy answers. When asked “What do you like least about TK?” one student responded “It triggers my crippling depression (joking,of course;()” Our data showed that freshmen students are very captivated by this random sort of humor and we did not use this knowledge to our advantage. Our competition, the winners of the 2016 Beverage Wars, Madapple, was very smart in their use of social media to gain “meme status” therefore it appealed to these people whose sense of humor is quirky. We did not correctly use our knowledge of the importance of social media to teenagers, we know first hand how social media really warps teens minds into thinking that certain things are true, this meme based sense humor has infiltrated its way into their own vocabulary. For example, when asked “What do you like to do outside of school?” one student said “netflix boiiii”. All in all, I wish we would have spent more time developing a social media presence and using...
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...The Human Resources Department Usage of Social Media Sites as a Recruitment/Selection Tool. In 1997 only about 11 percent of U.S employers were using the web for outside recruiting, figure that has reach 80 percent today and is expected to reach 100 percent in the next few years. Social media, sometimes called social networking, is nothing more than a technology that facilitates human interaction. Different than a website or a resume, which are strictly one-way forms of communication, social media sites allow users to comment, share, or chat with each other, often in real time. Social media has also become an important tool for job seekers due in part to the new ways people are finding out about and getting fired from jobs. As you may already know, most jobs come about through networking, not applying on job boards or aimlessly sending out resumes. Social media tools make networking much easier and much more powerful due to their interactive nature. Thus when a job seeker really learns to use social networking well, his chances for finding opportunities multiply exponentially. Nowadays, social media also plays a part in how hiring managers are conducting their research on candidates. More than 80 percent of recruiters use LinkedIn. Additionally, 50 percent of hiring managers can determine whether a particular candidate’s personality is a good fit for their company just by seeing that person’s social media presence. Recruiters can and will Google you... Regardless of whether...
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...Use of Social Media to Improve Company Marketing Business Research Report September 2, 2014 Presented by Partner Research Findings - Facebook • Facebook is the largest consumer social media site in the world with in excess of 1.317 billion active monthly users (2014, Smith) • Over 1 million websites have integrated with Facebook. 80% of users prefer to connect with brands on Facebook (2013, Cooper) • The percentage of marketing professionals who are advertising on Facebook is 92% (Tactics, 2014) Recommendations - Facebook • It is recommended that the company creates and maintains a corporate Facebook site to engage, nurture and monitor B2C relationships • Site creation and post-live launch content to be executed by the marketing department, with the help of outside specialist if needed • At 50% site completion and prior to live site launch the Facebook site will need management review and approval • Also recommended is a designated employee solely responsible to manage all social media channels recommended herein Justification - Facebook • Facebook is the largest social media platform where content is disseminated directly to the public on a very targeted basis • The public is interconnecting with each other at an increasing rate via social networks. Facebook is the opportunity to engage mas consumers • Consumers like to do business with people they trust. By engaging consumers the company can build a loyal fan base (Stelzner, 2014) • Facebook is the second largest...
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...HOST COMMUNICATION COMPETENCE AND MASS MEDIA USE AMONG A SAMPLE OF CHINESE ESL STUDENTS by JUN QIAN A thesis submitted to the Faculty of Education in conformity with the requirements for the degree of Doctor of Philosophy Queen’s University Kingston, Ontario, Canada August, 2009 Copyright © Jun Qian, 2009 ii ABSTRACT This qualitative study investigated Chinese ESL students’ use of host mass media and how such use enabled them to acquire host communication competence and acculturation from their perspective. It was grounded on Kim’s theory of communication and cross-cultural adaptation and the uses and gratifications theory, and employed a phenomenography approach. Nine participants at a university in Ontario were involved in this study. Data obtained from media use logs, think-aloud protocols, and follow-up interviews provided a fairly far-reaching and detailed description of the participants’ uses, reasoning, and effects of using host mass media. The analysis of data illustrated that these students used a variety of media as sources of information, language acquisition, culture learning, entertainment, and communication. Findings suggest that host mass media were the major influence on these students’ acquisition of host communication competence, perceptions of and acculturation to Canada. Their reliance on mass communication went into the later years of their acculturation process, and complemented their language and culture learning, which was somewhat...
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...will seem quiet, serious and silent. For that, there is no harm if a presenter can break the silence. Presenters are required to be delivered anecdotes refreshing the listener's mind when the listeners are getting bored. And no doubt, presenter authoritative and straightforward in communicating a message but smart in terms of entertaining listeners preferred audience, rather than presenter who bring always serious that makes the listener feel tired and bored. FUNCTION TOOL FOR PRESENTATION In order for a message in the presentation can be well, there are three related components, namely: 1. Giving messages (communicator) 2. The media used 3. The recipient (the audience) As has been presented in three categories above, the important thing in a presentation is "medium". The media is a means, a tool, or intermediary that is in use...
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...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000 ‘followers’...
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...Social media is the prospect of communication that enhances, increase and supports the sharing of information through numerous array of internet based tools and platforms (Social Media Defined). This innovative form of media enables the internet users to transfer text, photos, audio, video, personal and social information. Some famous platforms would be Facebook, Twitter and LinkedIn. There are billions of profiles found in these platforms and this show that numerous amount people out there are quite active on social media. Lately, there have been issues that came up regarding fake identities on social media. Fake identity is intentionally forging your own identity or others for certain reasons especially in terms of personal. In 2010, a documentary titled “Catfish” brought a true story based on fake profiles on Facebook (Peterson, 2013) . New Schulman fall in love with a beautiful young woman’s Facebook picture and her voice over the phone, which turned out to be a middle-aged wife and mother. When asked the reason of her act, she mentioned that she was diagnosed with schizophrenia and she felt lonely. Schulman decided to turn the documentary into a show and reveal all online relationship fraud to create awareness on fake identities used on social media. In my opinion, fake identities should not be used on social media because it is a crime offence, it is not an ethical act to perform and much worst it creates unnecessary troubles for teenagers as they are the ones who are extremely...
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...The surge of technology over the past decade has had an enormous impact to societies all over the world. In the past, journalist and writers would write down information and thoughts in a pad with a pen or pencil. Nowadays, many journalist and reporters use social media to spread the information. “It has improved this process of engaging with life through pausing to capture it.” (Dickerson). In this quote from John Dickerson’s article, Note to Self, Dickerson sheds light on the positivity of social media like Facebook, Instagram, and Twitter. Instead of using a pen and pencil to capture a moment, Dickerson believes that taking pictures and videos to capture a moment is far more convenient. I agree with this Dickerson’s point of view because I remember when emails were just starting to become popular within society. Instead of writing letters to everyone – which would take days, sometimes weeks – I could send an email and get a response within the same day. So because of the improvement in technology, it is more convenient for journalists and reporters to use social media instead of using paper and pencil....
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...New Media & Society, forthcoming Modeling the adoption and use of social media by nonprofit organizations Seungah Nah; Gregory D. Saxton Seungahn Nah and Gregory D. Saxton. (forthcoming). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society, forthcoming. Abstract: This study examines what drives organizational adoption and use of social media through a model built around four key factors – strategy, capacity, governance, and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: 1) adoption, 2) frequency of use, and 3) dialogue. We find that organizational strategies, capacities, governance features, and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multidisciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages. Keywords: social media, new media, nonprofit organizations, Facebook, Twitter, technology adoption and use, diffusion of innovation, dialogue, organization-public relations Modeling the Adoption and Use of Social Media 2 ...
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...Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in order to communicate with my two sons during their teenage years. Now they are in college and I text them all the time. If I didn’t then I would have never interacted with them during their late high school and college years. The research paper that follows is my introduction to everything Social Media has to offer. I have tapped into many online resources, se the complete list on Appendix A. The topic of my research paper is, “Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?” What is Social Media? Webster dictionary defines “Social Media as forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Everyone in the world has gone crazy over revealing everything about themselves on the internet and want other people to know...
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...How do the most successful companies use social media? By Nora Ganim Barnes 8 Spring 2010 Tweeting and blogging to the top The Center for Marketing Research at the University of Massachusetts Dartmouth, under the direction of researchers Barnes and Mattson, recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. (For a complete list and executive summaries see www.umassd.edu/cmr.) The new study compares adoption of social media over the last three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastestgrowing private U.S. companies compiled annually by Inc. magazine. The 2009 Inc. 500 list was released in the September issue of Inc. magazine. In this third iteration, 30 percent (148) of the Inc. 500 participated. The companies include five of the top 10, 12 of the top 25 and 38 of the top 100 companies from the Inc. 500 list. All interviews were conducted with the chief marketing officer or other marketing professional at each company. Questions probed respondents about their familiarity with six prominent social media tools (blogging, podcasting, online video, social networking, message boards and wikis). This included the popular micro blogging service Twitter and other popular social networking...
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