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Media Ventures
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Real Estate & Recruitment – A strategic Analysis

Introduction:

During this semester our team examined two key issues that have a significant impact on the lives of many working professionals: real estate and recruitment. Though these two issues appear to be disjointed, they have a similarly significant financial impact of the quality of life of most individuals in the world.

Real Estate:

I. Background:

The real estate industry is in a unique state of flux brought on by the proliferation of the sharing economy. The advent of AirBnB, UBER, Lyft, Zip CAR have effectively demonstrated that communal ownership of an asset is often much more efficient than singular ownership, provided an efficient channel for distribution and use of the asset exists. Though AirBnB has made great strides towards bringing home ownership into the fold of the sharing economy, an analysis of the notion and future of home ownership indicate that substantial room for innovation exists in addressing the pain points associated with the use of property.

II. Pain Points:
Despite the innovation of recent years, homeowners continue to be plagued by several persistent pain points related to liquidity, taxation, equity and maintenance of property.
Liquidity:

Real estate still remains largely an illiquid asset due to the high costs associated with the sale of property. No reliable peer-to-peer network exists for the sale of property, thereby leaving homeowners to rely on a network of real estate agents who extract significant amounts of value from sale proceeds - often 6% of the sale price. Aside from commissions, often closing cost contributions are required by home owners in addition to the correction of defects discovered by inspectors.

Tax:

Taxes associated with the sale of real estate (i.e. capital gains and property taxes) are also a

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