|Case Study |
|MEDIALOGIC |
|Tracking TV viewership through People Meter |
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|Submitted by: Ali Khalid |
|1/29/2011 |

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Identify the Problems

Analysis of gathered data

Medialogic Pakistan Ltd. is currently not analyzing the gathered data. Although at the current stage gathering first hand information is very useful for companies, but a lot further analysis can give more valuable insight for the channel operators.

User profiles may be inaccurate

For identification of different viewers is determined by different buttons. In many cases the operator of the remote is not watching a channel of his/her liking instead is changing the channels on someone else’s behalf. This may misinterpret the information gathered. According to the case there are a total of 4200 people’s data gathered by the company representing 10 million urban users. The sample size in comparison to the population size is far more stretched. Within this sample there is less room for such errors.