Premium Essay

Media's Influence On Presidential Elections

Submitted By
Words 922
Pages 4
Since most Americans do not get to have a conversation with the presidential candidates themselves, they depend on the media to get to know them. For this reason, the media has always played an important role in presidential elections. The media has been and is being used as a tool to address issues head on to overcome scandals, to achieve political gains, by using all forms of social media to their advantage to get out their name and change the curve in presidential elections. As mass communication has grown and changed over the last 40 years so has the way it effects the presidential elections. Media was once defined as television, radio and print which includes newspapers and magazines. Traditional media has grown into a 24/7 news cycle …show more content…
Ronald Reagan was able to use the media to his advantage to become President while the incumbent President Carter never really learned. The fit and rosy cheeked Reagan had been an actor and was very comfortable with the media and knew how to use it to his advantage. USNEWS.com states that “He also was constantly underestimated by his critics, who never understood that his mellifluous voice, his reassuring manner, and the skills he learned as an actor would make him an unparalleled success as a communicator on TV, the dominant medium of the age. As a result was given the nickname “the great communicator.” An article Beloved by the Media, Mark Hertsgaard writes “Reagan and his PR apparatus knew how to get their desired message across while satisfying the media’s appetite for interesting stories and appealing visuals.” An example of his ability …show more content…
President Clinton dealt with rumors of infidelity head on by discussing causing “pain in his marriage” on national television with his wife at his side. According to washingtonpost.com “… Clinton hoped to put pressure on the media not to make an issue of his past behavior.” Historically, presidential hopefuls only appeared on serious television shows talking about issues but Bill Clinton changed the rules when he appeared on the Arsenio Hall show with his saxophone and entered America’s living room’s and our hearts. According to tvinsider.com “It was the end of one way of communicating with voters and the beginning of another.” Also with the development and introduction of MTV and the internet, Rock the Vote has been registering and turning out millions of new voters. It has merged culture and politics together, and has helped bring out the youth to vote. Rock the Vote has changed the way we use pop culture, music, art and technology to inspire politics. This organization has invented ways to make voting easier for young adults and created an online voter registration

Similar Documents

Premium Essay

Media Influence On Election Essay

...How the media influence gave rise to Donald Trump In this new era of globalization, the media has more power and influence than it has ever had in the history of technology. The role of media over the years has become very important when it comes to political election. There is an interdependent relationship between politics and media, when it comes to the political elections. The media affects political elections and campaigns by communicating the agendas and beliefs of different political parties. The strong influence of media on political election can seal the fate of any electoral candidate or party. That is what happened in the case of Donald Trump, when he won the Republican primary votes. Prior to the Republican primary votes...

Words: 1620 - Pages: 7

Premium Essay

Media and Politics

...One standard academic argument is that the media’s influence operates in terms of framing issues and setting the agenda for political discussion. In other words, the media tells us what to think about but not what to think. People form opinions from the information that is available. If that information is limited in some way, those opinions will be affected. Generally, the media have greater influence on undecided voters than on decided ones. They also have a greater influence at times of scandal or crisis, or when there is a highly polarized question driving an election. An example of that is the free trade federal election of 1988. It seems that when voters are undecided and when they are operating from an information deficit they seek out the media. Therefore, when a high proportion of the electorate is undecided, the media play a greater role. The media exerts influence during elections in many ways. The very basics of today’s campaigns are centered on getting media attention. It is exploitation at its best. Candidates, parties, and interest groups exploit the media to get their opinions across and the media exploits these same groups to make money and have something to report on. Framing is a major component of influencing the public. While the media is not telling us what to think it can in fact give subtle clues to suggest how to think about certain issues. For instance, when someone uses the expression “tax reform”, it assumes that taxation is a problem that needs to...

Words: 1787 - Pages: 8

Free Essay

Effect of Media During Elections

...Introduction The purpose of this interview was to examine the role of media in the electoral process, or during elections to be precise. The activities of the media are various, so this perhaps was just by noting and classifying some of the things the media do in elections. The interview was quite entertaining and there were no conflicting views or controversial opinions. The interview was conducted via cell phone while the interviewee was in the comfort of her home. This set a casual and comfortable tone for the interview. The topic for the essay which stood out after the interview was “ELECTIONS AND THE NEWS MEDIA.” Below is a summary of the interview: What is Media? Most journalists define media as a channel of communication through which news, entertainment, education, data or promotional messages are disseminated. Broadcasting, newspapers, magazines, TV, radio, billboards, telephone, fax and internet are all considered media. Who are the News Media? News media are those elements of the mass media. Generally focus on delivering news to the public or target public. Print media such as newspapers and news magazines are part of news media. Broadcast news such as radio and television, Internet such as online newspapers and news blogs are all news media. So what is a newsreel? (follow-up question) Newsreel was a documentary film common in the first half of the 20th Century. This released a public presentation place containing filmed news stories on a regular basis...

Words: 1410 - Pages: 6

Premium Essay

Neil Postman Amusing Ourselves To Death Summary

...to this as the magic of the media. He referenced the novel, A Brave New World, depicting a society that is too amused by distraction to realize that they had been made powerless. Image is everything and sound bites are powerful. Unknowingly, individuals are affected by the media and are persuaded easily. We are so amused and distracted by the desire for immediate social media updates that society has lost the ability to thoughtfully partake in the educated discussion of the political candidates and their policies. Postman writes “the clearest way to see through a culture is to attend to its tools for conversation” (Postman, 1985, p.9). Television and the internet bring images through the media’s lens, not through the rational discourse of a print or oratory based culture. Political elections have simply become a battle of advertisements, in which candidates develop images meant to work in the same way that commercials do: namely, by offering an abstract image of what the public feels it lacks. Individuals will lose the ability for pure thought and discussion as the media feeds them the images and information that will dilute the true message in context and the content is lost in the spectacle of television and the...

Words: 958 - Pages: 4

Free Essay

Journalism

... The effects the media has on the President begin when the President is campaigning. The President has a staff that helps the President form an image that is appealing to the voting public. The staff works with the media to communicate the image of the Presidential hopeful to the public. The staff attempts to “ (1) control news coverage by controlling media access, setting the media’s agenda, creating pseudo events; (2) blur the distinction between news and commercials in order to increase the credibility of the commercial’s message; (3) exploit the linguistic categories reflecting criteria for newsworthiness and conventions of news presentations through which journalists view campaigns; (4) insulate the candidate from attack; and (5) enlist the help of journalists in responding to attacks” (Jamieson 229) If the staff uses the media wisely then it can help ensure that the Presidential candidate will have a good image with the public. It is difficult for candidates to travel to every city in the country so the media is the only opportunity the public has to become familiar with the candidates.  The media also sees the campaign for president as an important news event drawing in an audience of people interested in the elections. In other words, the media and the candidates “need” each other. (Barber 51) During the campaign process it is vital that candidates have an attitude that is...

Words: 2479 - Pages: 10

Free Essay

Mass Medias Affect on Voting Trends

...Running Head: Mass Media in Elections Mass Media’s Affect on Voting Trends Arthur Gibford California State University California In today’s world, the news media reaches and affects every person in the United States. The question now is does mass media such as newspapers, television, and the internet affect the voting trends of the voters? The ownership of the media (Djankov, Nenova, McLiesh, & Shleifer, 2003), targeting specific demographics (Clinton & Lapinski, 2004), the implications of the internet (DiMaggio, Hargittai, Neuman, & Robinson, 2003) and how candidates use media (Aarts & Semetko, 2003) are all important aspects in determining whether a potential bias exists (Eveland & Shah, 2003) on the part of the news media. It is hypothesized that when the mass media displays certain biases leaning towards one party over the other, the populace tends to vote in the direction of the media. The following five scholarly literature reviews will attempt to demonstrate and support the hypothesis. According to Eveland and Shah (Eveland & Shah, 2003, p. 101)there is “a large percentage of the public (that) believes that the news media are biased, and the majority of these individuals consider the direction of bias to be against their own viewpoint”. This drives the question this paper attempts to answer. This article looks at media’s credibility and integrity in the eyes of individual people. The author’s give several hypothesis to provide multiple...

Words: 2848 - Pages: 12

Premium Essay

Political Parties Affecting The Voting Process

...polls 3. The Medea 4. elections 3. Individual reaction to various issues and events are subject to how we perceive information. From your Learning Objectives, describe the various qualities or characteristics that impact our Private, and Public Opinion....

Words: 1014 - Pages: 5

Premium Essay

Polarization: The Political Difference Between Red And Blue States

...reading, going further into depth about the causes of polarization and how the media impacts people’s views on red and blue states. Chapter three in Culture War? says the political difference between red and blue states in 2000 and 2004 is smaller than assumed because the ideological difference between Democrats and Republicans differs by only 10-20%. (page 34). This is partly due to the media’s influence. Figure 3.9 on page 47 shows that people’s disposition did not change much from 2000 to 2004, where Democrats are common in both red and blue states. Only 1 out of 5 people wished for a unicameral government in the 2000 presidential election, meaning that the people may have similar interests regardless of whether or not a state is considered red or blue....

Words: 413 - Pages: 2

Free Essay

Love

...Chapter 6  The media, government accountability, and citizen engagement  Katrin Voltmer  The past two decades or so have seen an unprecedented spread of democracy around the  globe.  With  the  fall  of  the  Berlin  wall  in  1989  and  the  end  of  the  Cold  War,  the  ‘third  wave’  of  democratization,  which  started  in  the  early  seventies,  now  encompasses  countries  in  Asia  and  Africa.1  And  even  in  states  whose  governments  continue  to  resist  a  more  open  and  participatory  form of governance, such as North Korea, Burma or Zimbabwe, the idea of democracy is a powerful  force that inspires people to take on a more active role in public life. However, many of the newly  emerging  democracies  seem  to  fall  short  of  some,  often  many,  of  the  basic  standards  that  define  democratic  rule,  with  irregular  voting  procedures,  corruption,  inefficiency  and  autocratic  styles  of  government  being  but  a  few  of  the  maladies.  In  addition,  as  many  of  the  newly  emerging  democracies belong to the developing world, inequality and poverty remain severe obstacles to full  self‐determination of the people.  The experiences of the past decades have shown that democracy is not a one‐way road and  that  a  viable  democracy  requires  more  than  the  implementation  of  the  key  institutions  of  government.  Rather,  an  accountable  and  efficient  government  is  embedded  in  a  complex  web  of  interdependent  conditions  that ...

Words: 10604 - Pages: 43

Free Essay

Hello, I Am Vanilla.

...Vanilla. The Young Actors Project will perform renditions of “The Secret of NIMH” and “Romeo and Juliet” June 6-June 9 at the Malibu Stage Company. Two different age groups will present the story of a widowed field mouse, Mrs. Frisby, and her ... Orlando Bloom talks dream destinations and favourite foodie cities29 MAY 2013 Hollywood actor Orlando Bloom lives life in the fast lane and his current schedule is no different. After a week at the Cannes Film Festival promoting his latest flick Zulu, he flew to New Zealand to finish filming The Hobbit ahead of a six-month stint on starring in Romeo and Juliet on Broadway. The Pirates of the Caribbean star juggles his hectic professional life with a young family. He is married to Victoria's Secret model Miranda Kerr and they have an adorable two-year-old son Flynn. "I would love to take Flynn to see the pandas in Chengdu," revealed the 36-year-old. In an interview with the airline, he talks his and Miranda's favourite foodie cities, tips for combating jet lag and his love for London. Paper Edition | Page: 2 I have borrowed some words from Romeo and Juliet’s theme song and Harold Laswell’s phrase on politics for the title of this essay. In my view, these terms fit the issue well as the need mounts to embark on a different stage of reform in Indonesia. And yet, given the nature of the problems that appear to have hit all spheres of public life and mutated to all state agencies and officers, this nation seems...

Words: 1114 - Pages: 5

Premium Essay

Bernie

...Keenan Brown English 122 Mrs. Hemphill March. 16, 2016 U.S Election I think Bernie Sanders should be elected as president. He appears to be morally driven in terms of making America a great nation. He has consistently received less media coverage then Donald Trump and Hillary Clinton, both of whom he matches as far as the presidential polls. With the other candidates having a much greater media coverage on major networks, Sanders still remains to keep in the campaign as his ideas and beliefs reflect those of the people. This is a testimony to the influence of political parties as well as mainstream media’s attention towards sensationalism and showmanship. This shows that Sanders is against playing by the fear and bigotry that are the forte of Trump’s Campaign. Amongst many of the reasons why Sanders should become President, I believe a major one to be that he is the only candidate that is not afraid of the idea of Socialism. In his own words during an interview he says, “Democratic Socialism means that we must create an economy that works for all, not just the very wealthy.” Hoping that in his two years in office to create a more economically fair/equal society for lower and middle class Americans to live in. A large statement Sanders has made is that climate change is something that needs to be dealt with. He has a firm intent on reducing the dependence on fossil fuels as well...

Words: 489 - Pages: 2

Free Essay

Wag the Dog

...“Our reality is never our own but is influenced by others.” FLAPC: In this expository essay, I aim to discuss how our reality can be our own although it’s often influenced by others. Our reality can be influenced by several external sources; the media, government, values, beliefs and perceptions. I’m aiming to connect to my audience of VCE students as they will have a better understanding of ‘Whose Reality?’ and the context, ‘Wag the Dog’ (a 1997 film directed by Barry Levinson). I aim to get my readers to recognise the large role that media play in influencing our realities along with how dangerous the collaboration of the media and the government truly is. In order to put forth my opinion I’ll write in a cynical tone to portray that the motives of particular people are bad, I’ll use factual (gun crimes in the US) and fictional (‘Wag the Dog’ and ‘Leaky Boat’) evidence and I’ll use proper terminology to add sophistication and credit to my piece. In this piece, I draw on examples from ‘Wag the Dog’ (1997 film directed by Barry Levinson), ‘Leaky Boat’ (2011 ABC documentary) and gun crimes in the US in order to illustrate the idea that people are easily influenced by external sources, especially when they have authority. ESSAY: Stephan Lewandowsky’s study shows that “weighing the plausibility of a message is cognitively more difficult than simply accepting that the message is true – it requires additional motivational and cognitive resources.” This shows why peoples realities...

Words: 1263 - Pages: 6

Free Essay

The Peculiarities of Elections to the State Duma of the Russian Federation

...The peculiarities of elections to the State Duma of the Russian Federation (VI convocation) coverage by “Nezavisimaya Gazeta” Introduction The necessity for Russia's democratic development, constructing of the civil society and law-based state is now generally accepted. At the same time, the authorities often seek only to declare the general principles, but demonstrate little desire to implement them in practice. In such situation the population is justified to mistrust the government and be skeptical about its actions. It is widely known that the key features of democracy (which underlies the basis of civil society), except guarantee of the rights and freedoms are also such as: the acceptance of political rights and freedoms of citizens in the volume, which allows not only government parties and organizations to act legally, but the opposition too; the presence of representative bodies of power, which are formed on the basis of universal, free and fair elections; the “separation of powers” principle, which means that the parliament is the sole legislative body; political pluralism and publicity of power. The civil society will not be able to exist without ensuring equality of rights and freedoms for all people; freedom of citizens in establishing of political parties and civil movements; freedom of establishing the mass media and ensuring their activities. In the modern Russian society the media, as declared, should ensure dialogue...

Words: 3370 - Pages: 14

Premium Essay

Drug Abuse Within Families

...When turning on your local news channels in the morning what are some of the common topics being discussed that you have noticed? Probably the presidential election, acts of crime or the addiction problem on the rise. Over the past couple of years the addiction rate has skyrocketed and it seems that it’s almost an everyday occurrence that you hear about someone overdosing or something happening that affects society in a negative way. When thinking about addiction not many people think about the families who are involved, but in reality they are affected in a big way too. Families suffer in many ways, more than what could even be thought of, such as an emotional toll or even a tidal wave effect from just that one immediate family member suffering from addiction. Families of drug and alcohol abusers tend to pay a huge emotional and mental toll. Many studies have been done on random families with a known immediate family member such as a mother, father, brother, sister, son, daughter, and spouse to see the exact emotional toll it does on the families. Most of the respondents to these surveys and interviews say their family member’s addiction has had a major effect on their own mental and emotional health (Saad). In the surveys and interviews done here in the United States about seventy percent of people said their emotional and mental state was affected by having a close family member addicted to alcohol or drugs (Saad). Another major issue that has been seen while analyzing data...

Words: 911 - Pages: 4

Premium Essay

Roles of Public Relations

...1 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATI STATION  (A CASE STUDY OF NIGERIAN AIRWAYS ENUGU ) 2 THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU) 3 HAZARDS OF JOURNALISM PROFESSION UNDER MILITARY REGIME (FROM 1993 – 1998) 4 MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS. 5 THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA 6 INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA A DISCOURSE ON THE IMPACT OF INFORMATION TECHNOLOGY AND MEDIA DEVELOPMENT IN NIGERIA 7 THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE.  (A CASE STUDY OF ENUGU METROPOLIS ) 8 A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING”  (A CASE STUDY OF THE ESBS ENUGU  9 THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT) 10 AN A****SMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. (A CASE STUDY OF CAMPUS CIRCUIT ON MINAJ BROADCAST INTERNATIONAL) 11 THE ROLE OF RADIO IN DEMOCRATIC SOCIETY (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA) 12 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 13 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 14  THE ROLE OF...

Words: 4339 - Pages: 18