Context and Relevant Facts
MediSys is a U.S based medical device manufacturer. Medisys has been developing and preparing for the launch of IntensCare, a remote monitoring system for use in hospitals’ intensive care units. The company is heavily invested financially in this product and the market eagerly awaits its launch. Valerie Merz, marketing manager for IntensCare, felt immense pressure in the product being ready for launch at it scheduled release date.
Art Beaumont, the company president, formed a group of six individuals to help oversee the design and launch of IntensCare as well as speed up product development. The group has begun to run into problems involving clinical testing, product design and the release deadline. Competitors are set to launch similar products within the same year, creating added pressure.
The team put together by Art Beaumont consists of the following individuals. Jack Fogel, Senior Production Manager sees himself as the one who should overlook every activity on the team. Jack is more focused on the design of the product than the upcoming launch. Dipesh Mukerjee, Software Design Manger, is very confident in his design and working with developers in India, but others on the team are not as confident in his approach and foresee potential problems that could lead to setbacks. Karen Baio, Regulatory Affairs, is seen by some of the team members as someone who deliberately delays progress. She does not get along well with Dipesh or Valerie and believes they are more concerned about the launch than testing software and following regulations. Aaron Gerson, R&D and an original developer, believes IntensCare will be a hit in the marketplace. He is not as worried about the launch and goals as other teammates, but is concerned about the software development in India. Bret O’ Brien, Senior Engineering Manager, has always believed the scheduled