Running head: MEDSCAPE INDIA INC.

Medscape India Inc.

International Business
BUS401

Table of Contents

Abstract …………………………………………………………………………..3

Introductory Section……………………………………………………………...4 Purpose of Study........................................................................................6 Limitations of Study……………………………………………………...6 Definition of Terms………………………………………………………7
Review of Literature……………………………………………………………...7
Discussion..............................................................................................................13
Review of Findings……………………………………………………….13 Interpretation/Analysis of Findings………………………………………18
Summary and Conclusions……………………………………………………….27
References.......................................................................................................…...30

Abstract

Medical tourism, where patients travel overseas for operations, has grown rapidly in the past decade. High costs and long waiting lists at home, new technology and skills in destination countries alongside reduced transport costs and Internet marketing have all played a role. With the best infrastructure and medical facilities, comparable with any of the western countries, accompanied with the most competitive prices, treatment can be done in India at the lowest charges. The research suggests that India represents the most potential as a medical tourism market in the world. This paper seeks to provide a first assessment of this emerging phenomenon and then will examine, using the research, whether medical tourism will be a profitable business venture for Medscape India Inc. in New Delhi, India. Medscape will form an alliance with Apollo Hospitals and will be in operation early 2009.

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