Table of contents

Title Page No.

BRIC 2

Economic growth of BRIC 4

Question 1: Map the proposed sequence of the evolution of the economy of the BRICs. What indicators might companies monitor to guide their investments and organize their local market operations? 5

Question 2: What are the implications of the emergence of the BRICs for careers and companies in your country? 5

Question 3: Do you think recency bias has led to overestimating the potential of the BRICs? How would you, as a manager for a company assessing these markets, try to control this bias? 6

Question 4: How might managers interpret the potential for their product in a market that is, in absolute economic terms, large but, on a per capita basis, characterized by a majority of poor to very poor consumers? 6

Question 5: In the event that the BRICs fail to meet projected performance, what would be some of the implications for international business? 6

Question 6: Compare and contrast the merits of GNI per capita versus the idea of purchasing power parity, human development, and green economics as indicators of economic potential in Brazil, Russia, China, and India. 7

Conclusion 8

Reference 9

“BRIC”

BRIC is a grouping acronym that refers to the countries of Brazil. Russia. India and China, which are all deemed to be at a similar stage of newly advanced economic development. It is typically rendered as "the BRICs" or "the BRIC countries" or "the BRIC economies" or alternatively as the "Big Four"

BRICS is an international political organization of leading emerging economies, arising out of the inclusion of South Africa into the BRIC group in 2010. As of 2012. its five members are Brazil. Russia, India. China and South Africa. With the possible exception of Russia, the BRICS members are all developing or newly industrialized countries, but they are distinguished