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Meet the Mormons

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Mormons: Are They Being Insincere?
The documentary, Meet the Mormons, is scheduled to open, for one week only, in over 300 theaters across the United States. The movie premier is creating a buzz that is circling the Church of Jesus Christ of Latter-day Saints; however, the film is being scrutinized for the wrong reason. The documentary’s tickets sales, not its content, is the source of much controversy, as members are buying out theaters for opening weekend. Even though, it may be perceived as insincere; it may ultimately allow additional nonmembers to see the movie.
Right to Buy Tickets for Opening Weekend
Anyone can buy a ticket to see the movie Meet the Mormons. Elder Jeffery R. Holland, a member of the church's Quorum of the Twelve Apostles said, "We want as many people as possible to see this film," in a September video directed at church members. "As with any theatrical film, our success will depend on box-office performance during the opening weekend. How long the film will be available in theaters will depend on that." (Wolf, 2014, para. 6)
Holland also recommended that members consider if they have the means, to “buyout” a showing for a group (Wolf, 2014). This request is a recommendation to the church’s parishioners, not a directive. Local congregations that choose to pre-purchase tickets will most likely share with family, friends and neighbors. The LDS church will donate net proceeds from the movie attendance to the American Red Cross.
Allow More Nonmembers to See the Movie
The longevity of the documentary in theaters allows higher probability of exposure to nonmembers. The purpose is to highlight the lives of six different individuals and their families and admonish the stereotypes that overshadow the positive beliefs and culture of Latter-Day Saints. "Many people are not familiar with our faith, and especially how culturally diverse the members are," said Cindy Packard, a church member and Gilbert resident. "We hope the viewers will gain a greater understanding of the richness and diversity of our faith." (Perera, 2014, para. 3) Members of the church are encouraged to bring friends, family and neighbors to see the film. The hierarchy’s intent is to help others understand who Mormons are as a church, and more importantly as people. It is also meant to be light and entertaining. The increase in church membership, for financial gain, was never a factor in the making of this film; it was strictly created to increase the awareness of the church and the Mormon community.
Keep the Movie Showing In Theatres
The opening and viewing of Meet the Mormons has been widely discussed throughout the church, but not forced. Elder Holland's request for members to "buy out" theatres was taken grossly out of context and now has the public, and some church members, questioning his intent. Yes, he is asking everyone to support the film. One fundamental aspect of Mormonism is that of obedience; if a leader "asks" for participation he is actually trusting members will have confidence in his counsel. By a show of faith in church leaders and support of the documentary, it will ultimately increase the awareness of Mormons as Christians. Attention at the box office, by means of popularity, will extend the films viewing schedule in theatres throughout the country. If the attendance is high, members and nonmembers alike can view the documentary. If opening weekend of the movie has lackluster attendance, many will not be afforded the opportunity to see it over a short one-week release.
Conclusion
It is understandable why some individuals may have misinterpreted the justification of Elder Holland’s optimism to have a record weekend opening of Meet the Mormons. It is imperative that the public and church members understand that there was never any dishonesty. The recommendation to purchase tickets for opening weekend was for two distinct reasons. First, extraordinary attendance will permit the documentary to stay in the theatres for an extended period. Most importantly it will allow more nonmembers to see the movie and have the opportunity to actually, Meet the Mormons. Research
Perera, S. (2014, October 8). 'Meet the Mormons' documentary showing in Mesa theaters.
The Republic. Retrieved from http://www.azcentral.com/story/news/local/mesa/2014/10/08/meet-mormons-documentary-showing-mesa-theaters/16914989/
Wolf, C. (2014, October 10). Meet the Mormons likley to be "surprise" hit thanks to LDS
Church putting pressure on members. The Daily Feed. Retrieved from http://www.cityweekly.net/TheDailyFeed/archives/2014/10/10/meet-the-mormons-likely-to-be-surprise-hit-thanks-to-lds-church-putting-pressure-on-members

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