ARE MEGA BRANDS TRYING TO ESCAPE THERE OWN BRANDS?

I. Table of Content

1. Introduction
2. MEGA BRANDS TRYING TO ESCAPE THERE OWN BRANDS?
3. Conclusion

II. References

1. Introduction
Brands is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness rather than a specific product, service, or business. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporation. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names. Brands are also expressed in the form of logos, graphic representations of the brand. In computers, a recent example of widespread brand application was the "Intel Inside" label provided to manufacturers that use Intel's microchips. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company represents and what are its offerings.
When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain