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Megamart Project

In:

Submitted By prachigupta
Words 6226
Pages 25
A PROJECT REPORT

ON

A STUDY OF MARKETING AND PRICING STRATEGY WITH REFRENCE TO MEGAMART.

2. OBJECTIVES

2. Objectives of my study are as FOLLOW:

To study the working of Mega mart

To study the marketing strategy of Mega mart

To study the pricing strategy of Mega mart

To study advertisement policies of Mega mart.

To study the buying process of Mega mart.

To study the various functions of Mega mart.

3. PROJECT METHODOLOGY

3. PROJECT METHODOLOGY

Project methodology is the process of collecting the information and helps to find out solution to the topic selected by the researcher.

Project methodology starts with selection of topic which shows the introduction of the students.

I have selected the topic of "A STUDY OF MARKETING AND PRICING STRATEGY OF MEGAMART". For preparation of project generally four methods are followed:

1. Interview:

2. Questionnaire:

3. Library Work and Internet:

4. The observation method:

[pic]

4. CONCEPTS

4.1 MARKETING

The concept of marketing has evolved from a simple exchange transaction to a complex and complicated one, involving a number of interconnected and interrelated variables.

The earlier definitions of marketing emphasized the flow of goods from the seller to the buyer. In

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