1|Page

University of Santo Tomas College of Commerce and Business Administration Espana, Manila

A Strategic Management Paper

Presented to: Mr. Real C. So

In Partial Fulfillment of the Requirements for the Course Strategic Management (Entre 7)

Presented by: Miguel O. Rodil 4M7

February 2012

2|Page

I.

EXECUTIVE SUMMARY

3|Page

II.

TABLE OF CONTENTS

4|Page

III.

ACKNOWLEDGEMENT

5|Page

IV.

INTRODUCTION

6|Page

V.

EXTERNAL ENVIRONMENT ANALYSIS

1. Definition of Industry

Table 5.1 Real Estate Industry Classification Industry Supersector Sector Subsector

8000 Financials

8600 Real Estate

8630 Real Estate Investment and Services

8633 Real Estate Holding and Development

Industries are the circles in the supply chain diagram. Each industry is a set of firms that operate in the same space in a supply chain, competing to control some of the space and so capture value. Industries have structure, history/trajectories and competitive dynamics that set the context for new entrants. In the Real-Estate Industry organizations primarily engaged in renting or leasing real estate to others; managing real estate for others; selling, buying, or renting real estate for others; and providing other real estate related services, such as appraisal services. Companies that invest directly or indirectly in real estate through development, investment or ownership. Excludes real estate investment trusts and similar entities, which are classified as Real Estate Investments.
Source: www.icbenchmark.com/ICBDocs/Structure_Defs_English.pdf

7|Page

2. Analysis of Potential Changes in the Macro-Environment

Industries operate within the Macro-Environment, where most analysis starts. This includes all factors that can influence and organization, but that are out of their direct control. It is continuously changing,