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Megaworld

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New McDonald’s chief left with tricky task By Alan Rappeport in New
York When Jim Skinner took over as chief executive of
McDonald’s almost eight yeas ago, the hamburger chain was in its darkest moment. The company’s chief executive, Jim Cantalupo, died of a heart attack after just 16 months in the job in April
2004. Seven months later his successor, Charlie Bell, resigned after being diagnosed with cancer, leaving the post to Mr
Skinner, who was billed the
“accidental CEO”. McDonald’s was also hit by negative publicity. The documentary Super Size Me was playing in cinemas, showing the world through film-maker Morgan Spurlock’s diet the dire effects of subsisting on McDonald’s. “Everything was going wrong for McDonald’s,” says
Steve West, analyst at ITG
Investment Research. “The restaurants were disgusting and the food was horrible. The best thing that happened to
McDonald’s was Super Size
Me.” McDonald’s announced on
Wednesday that Mr Skinner would retire this summer, ending a 41-year career that he began as a trainee restaurant manager in Carpentersville, Illinois. The 67- year-old will be replaced by
Don Thompson, who has been chief operating officer since
2010. Mr Skinner, an architect of the company’s “plan to win” strategy that has become a playbook for the fast-food industry, leaves with the reputation as a turnround artist and leaves his successor with the challenging task of maintaining the company’s momentum. Last year, McDonald’s recorded its strongest comparable store sales in the US since 2006 and plans to invest $2.9bn this year to open another 1,300 outlets, including nearly 175 in the US, 250 across Europe and
250 in China. In February, it had its 106th consecutive month of positive same-store sales growth in the US. Its stock price has soared more than 200 per cent since Mr Skinner took the top

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