Introduction
At the time of Olaf Leu’s writing, the traditionalist geometry of the international typographic style and unrestrained freedom of American design was just as important as the influences on both German design and design around the globe. The American and japan conceptual innovation and visual invention was spread throughout the globe. During the 1980s and 90s the rapid development of electronic and computer technology began to change the process and appearance of design. Overnight these big changes recurred within mail, fax machines and the internet, this all served to further shrink the human community into Marshall Mcluhans global village.

Influential People
Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America’s emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s. As a founding partner of Pentagram in the 1970s, Fletcher helped to establish a model of combining commercial partnership with creative independence. He also developed some of the most memorable graphic schemes of the era, notably the identities of Reuters and the Victoria & Albert Museum, and made his mark on book design as creative director of Phaidon.
Siobhan Keaney
After graduating from the LCP, Siobhan Keaney worked briefly for three of London’s most prestigious design companies. She then went on to form her own design studio and with her european influenced graphic methods and independent, even maverick stance seen in projects produced for both the commercial and cultural sectors, soon attracted attention. Awards followed for the Apicorp Corporation, Seymour Powell, Browns and Greenpeace.
Her work is recognised worldwide with invitations to exhibit and lecture in the US,