To maintain a competitive advantage and sustain a successful yet profitable organization, companies use research to gain knowledge and an understanding about customers, products, and services as well as the markets in which they operate and compete (Sreejesh, S., et al. 2014). In addition, organizations leverage research to develop processes, policies, strategies, and tactics in return are often used to make decisions and solve business problems. The purpose of this document is to justify Melinda Welch’s article as a peer-reviewed and evaluate whether it is an example of applied business research. Additionally, the evaluation will encompass the context, setting, as well as the rationale of Welch’s business problem.
In 2001 the World Trade