OPERATIONS MANAGEMENT OF GARDENIA

Introduction:

Purpose: Describe the role and importance in supporting Gardenia’s supply chain • Information technology • Process technology

Scope: Will cover Gardenia Company • Background • Products • Market • Supply Chain • Process Technology • Information Technology

Limitations: Problems that were encountered • Lack of information • Had difficult time to access college internet • Gardenia information updated rapidly

Organization Background: In 1969 Horatio Sye Slocumm sent by [IESC], after 2 years MR Slocumm chosen to name his bread company Gardenia.

Products

Types of Breads: Classic white bread regular size, Classic white bread thick size, High-fiber whole wheat bread, High-fiber wheat raisin loaf, Slim n Fit wheaten bread, Chocolate chip loaf, California raisin loaf Premium pandesal, whole wheat bun, Twiggies, Cream roll, FunBun, Muffic, Butter toast, Toast-garlic

Market

Starts venture at: Malaysia, Philippines, India, China, Thailand
Successfully operates: Singapore (vending machine)
Distribution channels: TESCO, Seven-eleven, other supermarkets and grocery stores

Supply Chain • is the network of the activities involved in delivering a finished product and service to the customer (Reid and Sanders,2010)

Process of finished goods: Gardenia uses the traditional American Sponge and Dough bread-making method to bake you that soft-textured loaf with a tender crust and distinct taste. This unique method ensures that Gardenia's bread stays fresh longer and tastes so good you can even eat it on its own. • Malayan Flour Mills Berhad – supplier • Raw ingredients – egg, flour, etc. • Automatic blending