...nearly two months they would see the light of day. These same blessings of life they most likely took for granted earlier that day - to be able to stretch out, to bathe, to eat, and to walk around in the comfort of their own homes - would be taken from them unexpectedly later that same day. Some time around the miners' lunch time on August 5, 2010, the upper galleries of the private copper mine collapsed trapping the miners. Many on the outside feared the worst. After all, when the collapse occurred the miners should have been in or near the hazard zone on their way out for their lunch break. Furthermore, with limited necessities such as food, water, and oxygen it was unknown whether the miners could have survived. "Liliana Ramirez, the wife of one of the oldest minders trapped, said she had faith all along that they were still alive and that she knew that her husband would never let his fellow workers perish" (Hughes, 2010). Families of the missing miners, like Liliana Ramirez, started gathering and camping out at the mine's surface since the collapse was first disclosed. Finally, 17 days after the collapse occurred, on August 22, 2010, the 33 trapped miners were discovered alive and doing considerably well. Drilling probes discovered the refuge area located 2,297 feet underground (Hughes, 2010). At that time loved ones were able to send inspirational, encouraging, and heart-felt messages down through the probes to their...
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...Knowing Your Audience Paper and Communication Release Kendra Schilling BCOM 275 January 30, 2012 Britta Cammarata Knowing Your Audience Paper and Communication Release On August 5, 2010, the airwaves and newsprint ran a story about a small copper mine in northern Chile collapsing and trapping 30 miners inside. On this day the Minera San Esteban Primera Mining Company had a difficult task set before them. The company would not only have to inform the families of the trapped miners and its employees of the accident but would also initiate a search and rescue efforts to locate the men still trapped in the mine. The first task was to locate the miners and use every possible means to remove the miners quickly from the mine. The second task would be to inform the families of the miners and the employees of the company of this horrible accident. Although rescuing the miners from the copper mine will be a challenge for the company, but the biggest challenge the company will face is communicating with the different groups of people involved in this tragedy. When communicating with the different diverse group of people, the company needs to consider what his or her audience needs whether it is reassurance or details of the accident. The company also needs to consider security, by electing one spokesperson to relay information to the families, employees, and the news media this way the company can ensure the individual groups are receiving the proper information (Neal, 2010)...
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...BCOM/275 July 7, 2012 Chilean Mine Collapse In the article that was required for our research, “Over 30 workers trapped after Chilean copper mine collapse” (Weik, 2010), it stated that on August 5, 2010 the San Jose mine collaped trapping approximtely 30 workers. It also stated that rescuers where attempting to locate workers in order to drill to provide those trapped with food, water and oxygen, however rescuers were halted due to a second cave-in. The news article also indicated that prior to the collape, there was a fatal accident in 2007 which closed the mine, however, opened later that year. The additional articles that was researched for the Chilean mine collapse also did not shed any additional light on the trapped miner, however reads and most likely understood that the owner of the mine is trying to make excuses, such as “Major mining accidents are uncommon in Chile, the world’s top cooper producer” (Authur, 2010) and “Chile is the world’s top copper producer, but serious mining accidents are uncommon in an industry closely monitored by authorities” (Soto, 2010). These articles were not successful in sending the message because it leaves the question “Why”? Communication is important regardless of the method used; however the audience is to be considered when using any type of communication method whether it is preparing a news article or an office memo to be distributed. Some considerations to be given the different roles and people in the audience are the...
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...news of a catastrophic nature it is important to understand the audience receiving the information. The story of over 30 Workers trapped after a Chilean Copper Mine Collapse involved many types of audiences. It was important that each audience received information according to their role in the successful evacuation of the miners. The audiences that needed communication were the miners’ family members, the company employees, clergy members, rescue teams, news reporters, and emergency medical personnel. When providing information to the audience the verbal language components of phonemes, syntax, semantics, and pragmatics and nonverbal communication components to consider are chronemics, proxemics, oculesics, kinesics, haptics, vocalics, and personal styles is something to consider to ensuring the correct message is delivered. When delivering news to the family members and to the company’s employees it is important to have factual information about the miners who are trapped; family members and co-workers will want to know the names of the miners, if the miners are alive, and the activities that will take place to rescue the miners along with an estimated time line of rescue; this can be achieved by setting up an informational center. Another thing to consider is the timeliness of updated information about the rescue activities and the health of the miners. Some additional needs for the family members would be food, sleeping quarters, and access to counseling and clergy...
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...Knowing your Audience BCOM/275 University of Phoenix Nicole S. Morgan Knowing Your Audience The story of the 33 miners who were trapped for 69 days after the San Jose Mine they were working in collapsed in Chile is a heart wrenching tale that touched many. The most important factors in communicating this true story are portraying the feelings and emotions that were felt during this harrowing event. The audience consists of family, members of the community, and company employees. It is important that proper and effective communication is used in portraying the details of this story so that the needs of family are met and the emotions of loved ones are protected. Using such approaches as Logos, Pathos and Ethos and steering clear of the common logical fallacies is imperative in addressing the audience. Logos is a logical appeal that uses facts to support a speaker’s topic. Pathos is used to attempt to convince others with emotional appeals; this allows the presenter to you can engage the audience’s passion by appealing to the audience’s fear, love and hope. Ethos shows your audience that you are competent, honesty, and most of all empathetic. All of these appeals are key in communicating a message that makes the audience feel that you are relaying sound information that caters to their emotions and empathizes with their plight. Some of the potential...
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...and the parties receiving the communication. Over 30 workers were trapped after a Chilean copper mine collapsed in 2010. According to "Chile Mining Accident (2010)" (2013), On Aug. 5, 2010, a gold and copper mine near the northern city of Copiapó, Chile caved in, trapping 33 miners in a chamber about 2,300 feet below the surface. For 17 days, there was no word on their fate. As the days passed, Chileans grew increasingly skeptical that any of the miners had survived — let alone all of them. But when a small bore hole reached the miners’ refuge, they sent up a message telling rescuers they were still alive (para. Background). The families of these workers and the news release to society and the other employees of the company would have been told in different communication styles. How we communicate to people will fluctuate depending on the roles of the individual or group and the act that has occurred or will occur. PARAGRAPH III: What would be the potential needs of the families of the miners in receiving a message about this incident? One communication should be directed to the families of the trapped miners PARAGRAPH IV: What would be the potential needs of the company’s employees when receiving a message about this incident? One communication should be directed to the other as an internal news release to employees in the company. Identify the most appropriate channel—face-to-face, e-mail, video, memo, text messages, phone calls, and so on. I would...
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...After reading the research article that was required for this weeks assignment, “Over 30 Workers Trapped After Chilean Copper Mine Collapse” (Weik, 2010), the article stated that on August 5, 2010, a small San José copper mine operation in northern Chile owned by Minera San Esteban Primera, collapsed leaving 33 workers trapped underground within the Earth’s soil. The article also reported that rescuers where making an effort to locate workers in order to drill a passage way to provide those trapped within the mine food, water and oxygen, nevertheless rescuers were interrupted on Saturday due to a second collapse of the mine. The news article also provided information that prior to the 2010 collapse, there was a fatal accident in January of 2007 which closed the mine, but operations at the mine resumed later that year. The communications with an audience are determined by the people and the different roles with it. Several considerations should be remembered due to the different perceptions or views, cultural or liberal diversity, communication deficiencies or barriers (deaf or blind individuals), along with the type of language used and also the location of the audience. The most important aspect to remember is having an idea of the types of communication styles to use when speaking to an audience. Communication styles give the sender an opportunity to express their inter thoughts while connecting with the audience. The message of the incident to the family should be an eventful...
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...goal of the message is not clear, the audience will not understand the message, thus an ineffective message. On August 5, 2010 in northern Chile, a San Jose copper mine collapsed, encasing 33 miners underground. When the news of this collapse spread, every person around the world was captivated with the story. In early communications, it was unclear how long it would take to bring the miners up and was estimated to be approximately four months. The reaction to this communication brought a human frenzy as people pondered the thought of underground and buried alive. A total of 69 days had passed before the first miner saw the daylight giving the world a sigh of relief. The chances of survival for these miners were in the hands of those planning and strategizing over the rescue. It was the communication of the Chilean Government, who realized their limitations, to quickly recruit the assistance of organizations that could fill the gaps of those limitations to rescue the miners. NASA, who has experience in testing and training crews for extended periods of isolation, was called in to help. The Chilean people quickly learned the communication link between the miners and the outside world was of great importance. After 17 days with no way of knowing what was happening or how the miners were doing, a bore...
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...sympathetic to their plights, listen to them, find out what their needs are at this time and exceed in filling them. To fellow workers listen to them, show that you are empathetic and that you have the right plan to make sure this never happens again. Find out if any one in the family or their fellow workers needs to seek counseling for this disaster if so support them and see that they get the help they need. Potential Needs The potential needs of the miners families is to show that you care about them and their loved ones, that you will take care of them in this their time of need, that you will contact them with any news good or bad. Be honest with them in the communication, show them you mean what you say. Speak with conviction and assure them that you are doing everything in your power to make sure things are done right and their loved ones will be with them shortly. Actions Speak Louder than Words Before the message find out all the facts, the what- status of the workers that are trapped, who- which workers are trapped, where – have they been found are they safe...
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...the right communication release is vital in any catastrophe. For example, the Chilean copper mine disaster in South America, which left 33 miners trapped 300 feet underground fighting for their lives. Chilean miners had limited water, food, oxygen, and the chance for survival was slim. Fortunately, in this catastrophe the tears turn into screams of joy because all 33 Chilean miners were rescued (Weik, 2010). The Beginning of the Communication Process There are many factors to think about when a situation like this happens. Families must be notified, employees are inform, and questions form the media as well as the families’ has to be addressed. Communication process is vital and must be handled accordingly with the intended audience in mind. In addition, forming the right communication release to the people in the audience and those who have different roles in the media is equally important. This will allow the company speaker to have effective message. If the audience is not taken into consideration when conveying a message, the communication could be lost, misunderstood, or incomplete (Cheesebro, & Rios, 2010). Potential needs of the Families Communication must be designed with the audience in mind therefore, when releasing information to the victim’s families on their conditions and the progress of rescuing the trapped miners the communication process must be evaluated in every area. In addition, the communication should be prompt this will prevent the families from...
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...important. The needs of the employees are different than the needs of the family members of those men who were trapped in the mine. It is vital to make sure to address each of these groups in a specific way. When addressing the employees, the best method of communication for an accident such as this is a face to face meeting. This type of devastating news is too important to be delivered in an n e-mail or memo. When human suffering is involved the method of communication must be in keeping with the importance of the situation. A face to face meeting is also warranted when delivering the news to the families of the men who were trapped. In the case of the employees, the best method is to go to the location of the mine and have a face to face with all employees. In regards XXXXX XXXXX families, it would be best to provide transportation for all of the families to a location available that can hold all the people. A face to face is the only acceptable method. To deliver any other way would be to suggest a level of un-importance. The action that must be taken before meeting with each of the two groups, the families of the miners, and the employees is similar. Before meeting with each group it is necessary to have the latest facts available on the situation. It is also important to be able to give specific information on exactly what is currently being done to rescue the trapped men and to be able to forecast how much time it will take to reach the men. In addition, before meeting with...
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...organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their family members fate. When a disaster of this magnitude happens, a company has the responsibility of keeping the family members informed every step of the rescue process, above the news and press. While initially the company may not have much...
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...organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their family members fate. When a disaster of this magnitude happens, a company has the responsibility of keeping the family members informed every step of the rescue process, above the news and press. While initially the company may not have much...
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...When informing an audience of news of any sort it is extremely important to make sure to please the audiences and inform the audience of the details that are available. In the article “Over 30 Workers Trapped After Chilean Copper Mine Collapse” the writer, Juan Weik, is straight to the point giving some details to the matter at hand. Weik doesn’t go to far in depth in his details just stating facts on what is happening. Weik is writing this to inform everyone of the incident including fellow workers, families, friends, and others that are concerned. I think since this is a article that is directed to the public, Weik did enough for the families and friends. Not giving to much information to make the families worry anymore than they possibly already are. The biggest concern with the article would be that information about the problems the company has had in the past as it will not make families and friends feel any better about this already scary tragedy that is happening. I feel that this could have been held out of the way until after the men were saved, for the family’s sake. The company itself if it did not already should have issued some more personal messages to the families of the miner that were trapped if they knew more information or kept them up on it as much as they could. After delivering the messages to the families, the companies should leave each family with someone in the company to keep in contact with to make sure that as soon as they find any information...
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...Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article found in the Electronic Reserve Readings. Research additional articles and information about the Chilean mine collapse. There was much press coverage of this disaster. Write a 700- to 1,050-word paper using this (the assigned article) and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions: • What are some considerations to remember given the different roles and people in the audience? o What would be the potential needs of the families of the miners in receiving a message about this incident? o What would be the potential needs of the company’s employees when receiving a message about this incident? • What actions must you take before and after the message is delivered to ensure that it was received as intended? Please ensure that you answer this question as well as the above questions. Format the paper consistent with APA guidelines. Draft two communications from the mining company announcing the accident, using what you have learned about the audience and effective messages. One communication should be directed to the families of the trapped miners and the other as an internal news release to employees in the company. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on. Important note: These two communications are included in the...
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