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C.I.
Communications Inc.
311 Communication Drive
Manhattan, KS 66502

Mr. Greg Creed
Chief Executive Officer
Taco Bell
1900 Colonel Sanders Lane
Louisville, Kentucky 40213

Dear Mr. Creed:
Enclosed is the report you requested in April for recommendations on how Taco Bell should address the communication issues involving social media.
I believe that using social media can be a very effective marketing tool for Taco Bell. I recommend that Taco Bell incorporate social media into their marketing approach, especially for the new breakfast menu. To achieve this, I recommend that Taco Bell create both a Facebook and Twitter account. Once the accounts are created, a team should be assigned to keep the accounts updated and maintained daily to convey a message and appeal to customers.
The information in this report came from various sources. These sources range from scholarly journals as well as internet articles pertaining to social media. Since this subject is very new, the available research on the topic was limited. However, I put in the work to find any relevant research that was available and helpful.
The marketing department as well as the team in charge of the accounts should do additional research to find what information Taco Bell’s customers want to know. This will allow the social media to be tailored become as effective and efficient as possible.
Thank you for giving our team the opportunity to conduct this research. I appreciate the opportunity to apply our knowledge in helping Taco Bell improve its marketing with the use of social media. If you have any questions about the information in the report, please feel free to ask.
Sincerely,
Cody Harrison

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