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Memorandum

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MEMORANDUM
To: Carol Cleaver, Instructor
From: Adam Henn
Date: Oct. 9, 2012
-------------------------------------------------
Re: Case Study No. 1
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I appreciate this opportunity to assist you in this assignment and address the board with my findings. As per the assignment I have researched the following topic from the course materials. “Illness and death associated with the consumption of energy drinks”, and I have reached the following conclusions: 1. There are potential risks associated with energy drinks in children and adolescents 2. Sale of energy drinks has been debated and or restricted in various places 3. Many ingredients are understated and not regulated
Within this memo I will explain my conclusions. I will be presenting my analysis in three parts. The first section addresses potential risks in children and adolescents. The next section about the debates and regulation of energy drink sales. The final section regards the ingredients that are understated or not regulated in some countries and states.
Potential Risks to Children and Adolescents
For my analysis I began by reviewing “Energy drinks 'potentially dangerous for children' say doctors. Energy drinks could be dangerous for children and teenagers, doctors have warned.” Found on www.telegraph.co.uk. As a responsible company we should be liable to research and warn consumers of the possible risks associated with the consumption of our products.
“Energy drinks could be dangerous for children and teenagers,” The Daily Telegraph has reported. The newspaper said that the use of high-caffeine drinks has been linked to “seizures, mania, stroke and sudden death”.
The news is based on a study that gathered scientific, medical and government literature from around the world to examine the use of energy drinks by children and

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