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Submitted By TalyaGomez
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Creativity
CREATIVE THINKING—DOWN ROADS
LESS TRAVELLED
Original ideas have changed the course of human history. Much of what we now take for granted in art, medicine, music, technology, and science was once regarded as radical or impossible. How do creative thinkers achieve the breakthroughs that carry us into new realms?
Creativity is elusive. Nevertheless, psychologists have learned a great deal about how creativity occurs and how to promote it.
We have seen that problem solving may be mechanical, insightful, or based on understanding. To this we can add that thinking may be inductive (going from specific facts or observations to general principles) or deductive (going from general principles to specific situations). Thinking may also be logical (proceeding from given information to new conclusions on the basis of explicit rules) or illogical (intuitive, associative, or personal).
What distinguishes creative thinking from more routine problem solving? Creative thinking involves all of these thinking styles, plus fluency, flexibility, and originality. Let’s say that you would like to find creative uses for the millions of automobile tires discarded each year. The creativity of your suggestions could be rated in this way: Fluency is defined as the total number of suggestions you are able to make. Flexibility is the number of times you shift from one class of possible uses to another. Originality refers to how novel or unusual your ideas are.
By counting the number of times you showed fluency, flexibility, and originality, we could rate your creativity, or capacity for divergent thinking (Baer, 1993).
Divergent thinking is widely used to measure creativity. In routine problem solving or thinking, there is one correct answer, and the problem is to find it. This leads to convergent thinking (lines of thought converge on the answer). Divergent thinking (see ✦Figure 1,

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