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Submitted By aholguin67
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Pages 24
LIZ
E-book Pricing

To: Andrew, Warren, Clark
From: Liz
Subject: E-book Pricing
I appreciate all of your input regarding our pricing options for our initial branching out into the e-book market. Some of Andrew's staff have done initial market research. Although the numbers are preliminary, they should give us an idea of what the market is likely to be. It doesn't look like the demand for e-books is there if we charge close to the price of traditional books. At a price of $20 for recent releases, the research from Andrew's group projects sales to be very small. More realistically, a price of around $12 will generate sales of about 30,000. If we lower the price to $8, sales are projected to rise to 50,000. Warren says that with royalties and other expenses, he's not willing to go for a price much below $8. What are your views on the best pricing strategy? Get back to me ASAP as we need to move forward.

New Tax Response From: Liz
To: Staffers in marketing
Re: Response to new taxAs you know, new federal legislation will result in forcing companies like ours to collect taxes on our online sales. This is likely to have major consequences not only for CanGo, but also for all firms like ours involved in Internet sales. The prices of all of the products and services that we sell are likely to be affected. In order to respond to this new situation, we need some specific recommendations about how we should alter our pricing policies for our products. Please put together some recommendations about what type of information we should gather and how we should change our pricing policy. I need this ASAP. Please put your recommendations in a memo to me. Thanks in advance for your input. |

Pricing Plans for Online Gaming To: Andrew
From: Liz
Re: Pricing Plans for Online GamingDear Andrew,Thank you for your input into last week's meeting of the management team.

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