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Men Vs Women In Sports Media Analysis

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March is the biggest month for College basketball because of its playoff called March Madness. This tournament is consisted of the best 68 teams in college basketball, and both men’s and women’s participate in their own tournament. Even though the NCAA (National College Athletic Association) holds a tournament for both genders, they both do not receive the same amount of media coverage. In print media more than three-quarters (76.4%) of the articles focused on men’s basketball, whereas 23% pertained to women’s basketball (Kian, Vincent, and Mondello, 2008, p. 227). The difference of amount in media coverage is enormous between the two genders. When combining both a total of three articles, or less than 1% of the overall population of articles, focused on both men and women (Kian, Vincent, and Mondello, 2008 p. 227). The media is heavily favoring one gender over another in sports and why is that? …show more content…
Is it possible that sportswriters do not think that the audience is not interested in female sports? The Amateur Athletic Foundation of Los Angeles did a reach that showed that the primary factor that determines what sport gets covered is the sports editors of the newspaper ("Q and A: Media Coverage of Women's Sports," 2011). A majority of the audience that the sports editors aim for males between the ages 18-34, which are not interested in women sports (Video: Media Coverage & Female Athletes | Watch TPT Co-Productions Online | TPT Video, 2013). The articles written about female athletes there is always a representation of them towards male athletes. In Kian, Vincent, and Mondello’s research there was a quote from ESPN television commentator and former women’s basketball superstar Nancy Lieberman comparing Oklahoma star Courtney Paris to other great performers who are

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