David Zinczenko, an editor for a fitness magazine called Men’s Health, published a two-page piece about over weight children and the potential lawsuits on fast-food companies. This editorial was published in the New York Times on November twenty third, 2002. In his editorial Zinczenko states how there are no labels on fast-food packaging that provides any calorie information, and how there are a lack of available alternatives for teenagers. He also points out how if a company does in fact provide calorie information it is in small print, a serving size, now the consumer is getting an incorrect calorie value. Zinczenko wanted to make consumers aware of just exactly what they were putting into their bodies and give them a correct calorie value.