MERCARI: A SUCCESSFUL START-UP STORY THROUGH ONLINE-MARKET ON MOBILE DEVICES.
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ABSTRACT
21st century is seen as a blooming period of technology information along with the big leap of technology invention on mobile devices, such as smart phone and tablets. It is Internet and its technical revolution driving a huge wave of change in marketing and doing business.
The study takes Mercari – a customer-to-customer marketplace through the application on mobile device and tablet, as a case study of the success for doing e-commerce business. An introduction of Mercari business model along with how Mercari gain success in this area will be put into the study. Meanwhile, the study also brings the application of this business model to Vietnam’s context in order to offer a possible solution for current marketplace application deployed in Vietnam currently.
TABLE OF CONTENT
Acknowledgments 1
Abstract 2
Table of content 2
An overview about Mercari website 2-11
Mercari – Japan’s first start-up Unicorn with stock valuation over $1 billion 9-12
Vietnam’s E-commerce through the case study of Mercari 12-13
Conclusion 13
Reference 14
AN OVERVIEW ABOUT MERCARI WEBSITE
What is Mercari?
Technology innovation is paying a great contribution to drive all business transaction of the buyer and vendor that are processed through electronic transaction system. The information system is managed in a better way to solve the weakness of conventional business such as time effectiveness, scope of the business, risk control in financial management, delivery, etc. And, Mercari took the chance.
Mercari was founded in 2013 by the Japanese entrepreneur Shintaro Yamada after his 6-month trip to 23 countries. During his trip, Yamada realized that there was a huge need of making connection among people from any areas, remote
