...|TUGAS KELOMPOK | |MATA KULIAH METODE PENELITIAN DAN ADMINISTRASI KEBIJAKAN | |INTRODUCTION TO QUALITATIVE RESEARCH METHODS | |CHAPTER 2 & 3 | |(Participant Observation: Pre-Fieldwork & Participant Observation: In the Field) | | | |By: | |STEVEN J. TAYLOR | |ROBERT BOGDAN | | | |Penulis : | |DYAH SULISTYANINGSIH (1006 798 133) ...
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...Mercedes Goes After Younger Buyers. Mercedes and BMW have been competing head to head for market share in the luxury-car market for more than three decades. back in 1959,BMW almost went bankrupt and nearly sold out to Daimler –Benz, the maker of Mercedes –Benz cars. BMW was able to recover to the point that in 1992 it passed Mercedes in worldwide sales. Among the reasons for BMW;s success was its ability to sell models that were more luxurious than previous model but still focused on consumer quality and environmental responsibility. In particular, BMW targeted its sales pitch to the younger market, whereas Mercedes retained a more mature customer base. In response to BMW’s success, Mercedes has been trying to change their image by launching several products in an effort to attract younger buyers who are interested in sporty, performance-oriented cars. BMW, influenced by Mercedes , is pushing for more refinement and comfort. According to expert , the focus is still luxury and comfort for Mercedes while BMW focuses on performance and driving dynamics. Even though each company produces many different models, two relatively comparable coupe automobiles are the BMW 330ci and Mercedes CLK320. Mercedes is concerned that dealer price of the CLK 320 is not consistent and that even though the average price is $43,215, the price is actually normally distributed with a standard deviation of $2,981. Whereas BMW’s price also normally distributed with average price $34,990 and standard...
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...CASE: MERCEDES GOES AFTER YOUNGER BUYERS Questions for discussion. 1. Suppose Mercedes is concerned that dealer prices of the CLK 320 are not consistent and that even though the average price is $43,215, the prices are actually normally distributed with a standard deviation of $2,981. Suppose also that Mercedes believes that at $42,000, the CLK 320 is priced out of the BMW 330ci market. What percentage of the dealer prices for the Mercedes CLK 320 is more than $42,000 and hence priced out of the BMW 330ci market? |z = x - µ |=42,000 - 43,215 |= -0.41 | |σ |2,981 | | | |0.3409 | |from z table | | |P(x≥42000) |=1 - .3409 |=0.6591 | from excel |P(x≥42000) |=NORMDIST(42000,43215,2981,TRUE) |=0.3418 | | |=1 - .3418 |=0.6582 | 66% of the dealer prices for the Mercedes CLK 320 is more than $42,000 and hence priced out of the BMW 330ci market. 2. The average price for a BMW 330ci is $34,990. Suppose these prices are also normally distributed with a standard deviation of $2,367. What percentage of BMW dealers is pricing the 330ci more that the average price for a CLK 320? |z = x - µ |=43215 - 34,990...
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...middle, upper middle and high. The responses of the 751 graduates were tallied into a table. SCHOLASTIC ACHIEVEMENT INCOME LEVEL LOW LOWER MIDDLE UPPER MIDDLE HIGH TOTAL Above average 22 31 31 8 92 Average 67 80 73 17 237 Below average 124 161 122 15 422 Is there a relationship between scholastic achievement and level of income? Test this relationship at a 1% level of significance. (Table value: Chi square with 6 df at 0.01 level of significance = 16.81189) Probability distribution - Continuous Mercedes Goes after Younger Buyers Background • Mercedes and BMW (Bayerische Motoren Werke) compete in the luxury car segment • 1959 BMW was bankrupt but in 1992 it overtook Mercedes in sales • Reasons for success • Luxurious models • Consumer quality • Environmental responsibility • Younger customers – refinement and comfort • Focus on performance and driving dynamics • Coupe – 330ci - $34990 – 30 miles per gallon (highway) and 20mpg (town) • Mercedes • Changing...
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...Project 1 Case B: Mercedes Goes After Younger Buyers Group Members: * Mohamed Ahmed Hussein Labib * Ibrahim Waleed Sayed El-Deeb * Mirette Emil Mousa (Group 3: Monday & Wednesday 10:30) Case Analysis: P.O.C | Mercedes CLK 320 | BMW 330Ci | Average Price (Mean) | $43,215 | $34,990 | Gas: - Highway Town | 29 Miles/Gallon 21 Miles/Gallon | 30 Miles/Gallon 21 Miles/Gallon | Price Distribution(Mean, Variance (Sigma)^2) | Normal Distribution(43,215, (2,981) ^2) | Normal Distribution(34,990, (2,367) ^2) | Gas Distribution(A,B) | Uniform Distribution(24,34) Miles/Gallon | Uniform Distribution (25,35) Miles/Gallon | 1- Percentage of Mercedes CLK 320 dealers selling with 42,000 or more: Z-Score = (X-Mean)/Standard Deviation = (42000-43215)/2981= -0.407 = -0.41 By going to the normal distribution table we find that the probability of dealers selling Mercedes CLK 320 with more than or equal 42,000 is 0.6582. Meaning that 65.82% of dealers sell The Mercedes CLK 320 with a price which is priced out when compared to BMW 330ci. (Normal Distribution for No.1) (Normal Distribution for No.2) 2- Percentage of BMW 330ci dealers pricing with more than 43,215: Z-Score = (X-Mean)/ S.D = (43,215-34,990)/2,367 = 3.47 By going to the normal distribution table we find that the probability of dealers selling BMW 330ci with more than 43,215 is 0.0003 Meaning...
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...ASSIGNMENT 2 Q1. GENDER EQUITY IN THE WORKPLACE * Gender Discrimination in employment – Title VII of the Civil Rights Act * Equal Employment Opportunity Commission * HR data on gender POSITION | GENDER | TOTAL | | Male | Female | | Managerial | 8 | 3 | 11 | Professional | 31 | 13 | 44 | Technical | 52 | 17 | 69 | Clerical | 9 | 22 | 31 | Total | 100 | 55 | 155 | a) What is the probability that a worker is a woman? b) If a managerial person is selected, what is the probability that the person is a woman? c) A special bonus is given to a person in the technical area – what is the probability that it will go to an woman given that the worker is in the technical area? Is this discrimination against male technical workers? What factors might enter into the awarding of bonus other than random selection? d) What is the probability that a professional person will be a winner to Hawaii? e) What is the probability that the winner will be either a man or a clerical worker? f) What is the probability that the winner will be an woman and in management? g) Suppose the winner is a man. What is the probability that he is from the technical group? Q2. Probability Distributions - Discrete BANKING INDUSTRYs PUBLIC IMAGE * Gallup Survey of 1002 bank customers * 80% bank their primary financial institution * 65% very satisfied with the bank * 79% banks are very important * 64% banks are more competitive today ...
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...Examination of the Potential Consequences for the Jaguar Brand resulting from its takeover by TATA Motors of India. Pg.-2 Acknowledgements: This research would not have been possible without the support and assistance of Mr. Gareth Williams, the dissertation supervisor. I am also very grateful to all the experts at Audi, BMW and Jaguar Dealerships (Leeds) and to the people who agreed to share their views with me which assisted in the research process. Pg.-3 Table of Contents Pages Acknowledgements 2 Abstract 4 1. Introduction 6 2. Literature Review 10 2. (A) what is a Brand? 2. (B) why is Branding important? 2. (C) Branding of Cars 2. (D) The issue of Declining Brands 2. (E) Country of Origin 3. Research Methodology 21 4. Research Analysis and Findings 35 5. Conclusions ...
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...1.2 Table of Contents 1.2 Table of Contents 1 1.3 Acknowledgement 2 1.4 Summary/Abstract 3 2.0 Brand #1 Mercedes Benz 2.1 Introduction to Mercedes Benz 4-5 2.2 Mercedes Benz History and Development 5-9 2.3 The Macro-environment 10-12 2.4 Organizations within the industry 12-16 2.5 Strengths and weaknesses of Mercedes Benz 17 2.6 References 18 3.0 Brand #2 Toyota 3.1 Introduction to Toyota 19-20 3.2 Toyota History and Development 20-23 3.3 The Macro-environment 24-29 3.4 Organizations within the industry 30-31 3.5 Strengths and weaknesses of Toyota 32 3.6 References 33 4.0 Comparison between brand #1 and brand #2 34-35 1.3 Acknowledgements This assignment has been done for our subject Fundamentals of Marketing (BM101), at UCSI University. At this time we would like to acknowledge the advice and support of our lecturer Ms. Nazliwati Mohammad. We also acknowledge that some of the material for this assignment has been derived from other sources, all of which are included in our respective references. All group members have worked effectively and cohesively in this project and share equal contribution. 1.4 Summary/Abstract In this assignment we will be analysing two different car manufacturers. The brands we have chosen are Mercedes Benz and Toyota. In this report we will be presenting the brands’ history and development, the macro environment affecting them, and their organizations...
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...KARELIA UNIVERSITY OF APPLIED SCIENCE International business Sukhanova Taisiia 1301237 MKBNS13 PORTFOLIO ASSIGNMENT September-November 2013 Chapter 1. Recently, I bought a Smartphone for myself, so here the short report about it. Product: Smartphone HTC one S. Features: The main reason for buying this phone was the price and design. I was really satisfied with the price, it coasted only 14.000 rubles, and it has a classic but really attractive design. Benefits: I was kind of surprised when I start used it, because it has so many functions and different useful programs, such as dropbox, polaris office, goggle map and so on. Disappointments: The one thing that really disappointed me was the camera. The qualities of taken pictures are so bad and also this Smartphone as all these new devices don’t have a life-long charge. Recommendations: Well, if this company wants to have a loyalty relationships with their consumers they should improve like a lot in their phones, for example make the camera more powerful and maybe add some colors to their design such as red, blue, pink, green e.t.c. so it will look more positive. Chapter 2. In my opinion, business ethics is important in providing a foundation for understanding how to succeed in business. Codes of ethics are generally used in the business and professional context...
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...Describe a major global corporation: (1) a leading manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence. Toyota Motor Corporation was founded in 1919 by the famous Japanese inventor, Saki chi Toyoda. Its primary business is manufacturing and selling automobiles. With operations in the U.S. for the past 50 years, Toyota is one of the most well known automobile manufacturers in the world. In fact, it is the largest automobile manufacturer in the world, producing over 7 million units in the last financial year. (Liker, 2008) During this time it reported a profit of over $5 billion dollars. It is a multinational corporation with its corporate office located in Toyota City, Aichi, Japan. Toyota currently employs roughly 310,000 people around the world. (2010) The Toyota Way and the Toyota Production system are what make up Toyota’s DNA. The Toyota Way can be summarized two ways: continuous improvement and respect for people. (Liker & Hoseus, 2008) Continuous improvement is translated as Kaizen which is huge in the Toyota culture where this means challenge everything. (2008) Toyota is also responsible for the invention of the term “lean production” sometimes called the Toyota Production System or TPS. (Liker, 2005, p. 115) This invention has triggered a global transformation in just about every industry to Toyota’s manufacturing and supply chain philosophy and methods for over a decade...
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...TOYOTA MOTORS PREPARED BY: S. QURRAT-UL-AIN KAZMI REG ID: 4494 CLASS ID: 9316 SUBMITTED TO: SIR SHAKEEL BAIG DATE: 01 March 2010 2 TOYOYA MOTORS MISSION STATEMENT ³Toyota seeks to create a more prosperous Society through automotive manufacturing«´ VISION STATEMENT ³Toyota aims to achieve long-term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders«´ OBJECTIVES Supporting One Another in Life and Living We aspire toward the realization of a society in which each individual can live with dignity and hope. To this end, we support efforts to activate the wisdom found in everyday life and to build a good society through mutual support and collaboration among neighbors. Searching for the Art of Living Better In today's globalized world, nature is on the verge of crisis, while culture is undergoing a rapid transformation. We wish to contribute to the creation of a beautiful environment and dynamic local culture by nurturing relationships with the people of the world and learning from nature's wisdom, so that everyone can enjoy a compassionate and fulfilling coexistence. Toward a Fulfilling Future We support initiatives to enrich the lives and minds of young people, with the aim of fostering the next generation, on whom the future depends. We hope that this will enable the next generation to respect each other's cultures from a broader perspective and to forge a path to the achievement of lasting peace. SWOT...
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...International marketing Introduction to Global Marketing (polycopié 1) fidéliser les clients : to build customer loyalty un ensemble de : a set of Définition d'un marché : A market is a set of actual and potential customers. Actual customer is the customer that the company already have. One product is design for one market. One product is design for a set of customers. Market are customers. The marketing process : 1 – Analysis => SWOT analysis - company strenghs & weaknesses (internal analysis) - market opportunities & threats (external analysis) 2 – Planification => setting goals => designing strategies 3 – Implementation => implementing Marketing mix strategies 4 Ps : Product, price, place, promotion 4 – Control => making sure strategies have delivered expected results Global marketing Global marketing is the coordination of marketing activities across various countries that satisfy customers needs. To go global : selling products on a worldwide basis. A) Why do firms go global ? Brand image : a set of mental representations that customers have about the brand. Survival and growth - limited growth in domestic markets eg (équivalent de exemple : exempli gracia en latin) : Nestlé - High growth potential in emerging markets emerging markets : have a fast growth eg China's growth rate around 8 %, BRICS Gaining increased competitiveness - Achieving economies...
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...Comparative and competitive advantage 4 2.1 Comparative advantage 4 2.2 Competitive advantage 5 2.3 Hunter Boot Ltd. and competitive advantage 5 3. Market screening 6 3.1 Asian market 7 3.2 Screening criteria for Hunter Boot Ltd.’s selection of new markets in Asia 7 4. Market Entry Mode 7 4.1 Hunter Boot Ltd. and entry mode 8 5. The 4 P’s of Marketing 9 5.1 Hunter Boot Ltd.’s two most important P’s 10 5.1.1 Product 10 5.1.2 Pricing strategy to differentiate Hunter products 11 6. Conclusion 11 References 12 1 Introduction This paper looks into different aspects of Hunter Boot Ltd. and its possible expansion to the Asian market. The paper’s content is based on a case study prepared for a Webinar April 12th 2013. The report goes through Hunter Boot Ltd.’s history, theories of comparative and competitive advantages, market screening criteria, Asian market, entry modes and how Hunter Boot Ltd. could apply these theories in order to enter Asian market. Lastly, the report is finished with a short summary of the subject. In recent years, an increasing number of key industries such as automobile and motorcycle production, agricultural equipment, aerospace, military hardware, telecommunication, electronics and luxury consumer goods have become global in scope. Firms in these industries originate, produce, compete, and market their products worldwide. (Mahajan, Muller, Wind, 2000). 1.1 History of Hunter Boot Ltd. Hunter Boot Ltd. has merged functionality, fashion...
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...BSM 3614 Strategy Trimester 2, 2015/2016 BSM 3614 Strategy Trimester 2, 2015/2016 The Strategy Formulation Framework Automobile Industry Volkswagen Lecturer : Mdm Jayanty A/p Kuppusamy Prepared by: Students’ Name | Students’ ID | Boong Lek Yang | 1112702060 | Cheryl Sim Qiao Ping | 1112700828 | Gog Yi Jun | 1112700309 | Pong Fwu Yi | 1121115503 | Yau Shye Hui | 1112702505 | Table of Content Description | Page number | Executive Summary | 4 | List of Tables | 5 | List of Figures | 5 | I Introduction | | II Methodology: The Strategy Formulation Framework | | III Company Background | | The Internal Environment 1. Resources2. Capabilities3. Core Competencies | | The External Environment1. Demographic2. Economic3. Political/Legal4. Sociocultural5. Technological6. Global7. Physical8. Industry | | Porter Five Forces Model1.Threat of New Entrants/Barriers to Entry2.Bargaining Power of Suppliers3.Bargaining Power of Buyers4.Product Substitutes5.Intensity of Rivalry Among Competitors | | IV Analysis 1: The Input Stage 1. Internal Factor Evaluation (IFE) Matrix 2. External Factor Evaluation (EFE) Matrix 3. Competitor Profile Matrix (CPM) | | V Analysis II: The Matching Stage1. SWOT matrix 2. SPACE matrix 3. BCG matrix 4. I/E matrix 5. Grand Strategy Matrix | | VI Analysis III: The Decision Stage 1. QSPM Matrix | | VII Strategy Recommendation | | References | | Appendices | | ...
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...| | |BMW AG | |Marketing Plan | | | | | |Robbie Johnson, Paul Vitale, Tim Lyons, Nathan Davis, and Laura Rusbarsky | | | Executive Summary Plan Overview: • We made sure to do the SWOT Analysis for BMW. Our strengths are our brand recognition and reputation for quality while our weaknesses are our high repair costs and vulnerability to currency fluctuation. Additionally, our opportunities are increased media attention on the 2012 Olympics and the BMW Championships golf tournament (both of which we sponsor) and our threats are the rising cost of fuel and the severe economic downturn...
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