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Mercury Motor Company: Rebel Without A Cause

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Words 2215
Pages 9
Anthony Fisher
Mrs. Galavis
English 12
March 4, 2015
History of the Mercury Motor Company

Have you ever seen the movie “Rebel Without a Cause” starring James Dean and wonder what the cool car he drove was? It was a customized Mercury Eight, which was known for its performance, and its powerful engine, which was all made just for that movie. I didn’t even know about the movie or the Model Eight until I researched this project. I had the opportunity to watch the movie online, and it was very good. The name Mercury brings many things to mind because it’s an American icon, illustrated by its role in the American automobile history, its recognizable design, and it’s great reputation. In the 72 years that Mercury was in business, they made a …show more content…
Which include famous cars like the Cougar, Cyclone, and the Grand Monarch Ghia. They were used in the racing circuit in the 1960s and 70s. The Cougar which is Mercury’s most famous muscle car and probably most sought after won the Motor Trends car of the year in its first year of production in 1967. “1967 saw the introduction of the two most successful nameplates of the brand” (Wikipedia) The cougar was a whole new look and was Mercury’s way of competing with Fords Mustang. It came from the factory with a V8 every year it was made and was matched the mustangs speed and power almost identically, it was the mustang’s twin for seven years until they moved away from the muscle car market and more towards luxury car …show more content…
“The name “Mercury” is derived from the messenger of gods of Roman mythology.” (Wikipedia) The Mercury Motor Company was founded in 1939 by Edsel Ford, the son of Henry Ford. “Edsel Fords desire was to unite the sensibility of Ford with innovative features and stylized designs” (The Enthusiast Network) Its purpose was to market entry level luxury cars that were in between basic Ford models and luxury Lincoln models. “Mercury continued to succeed while consistently filling voids in the market” (The Enthusiast Network) Edsel Ford put a lot of time into the company’s early years and was in charge of sales, marketing, and design.
Merging
In 1958- 1960 the company was known as Lincoln-Edsel-Mercury. “Mercury was its own division until 1945 when it was combined with Lincoln.”(wikicars) From 1945 to 2011 Mercury was part of Lincoln and was known as the Lincoln-Mercury division of Ford. Also because of the merger a lot of Mercury models were Mercury branded Fords. Mercury cars were sold in the U.S., Middle East, Canada, and Mexico. It slowly went downhill because of its lack to create new and different vehicles than Ford. “To this day most Mercury models are based on Ford platforms.” (Wikicars)

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