...The Digital Footprint Analysis of FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels...
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...Does Wisdom Come with Old Age? Many centuries ago Sir Francis Bacon (1597) stated “knowledge is power”, and probably many people and scholars believed it is true, as we find some scholars such as (Drahos and Braithwaite 2002; Meredith 2007) who wrote many books and articles related to health and nursing and used such statement as a title. The 2012 American Educational Research Association( AERA) Annual Meeting entitled ““Non Satis Scire: To Know Is Not Enough,” addressed how to take what we know from research and put it to effective (policy and practice) use (Ball 2012). Moreover Hovenic et al (2012) believed only knowledge is not enough to be power. They supported their argument by a survey conducted by the American academy of dermatology that showed “32% of white teenage girls and young women had used a tanning bed in the past year, while 81% had tanned outdoors in the past year. These women stated they do so for cosmetic enhancement, although they are well aware of the associated health risks”. (Hovenic et al 2012). The question that arises is, if to know is not enough, then what is enough? Chavez answered that question by (stating in Ball 2012) “the end of all knowledge should surely be service to others”. Chavez's statement is reflected in the definition of wisdom in the Oxford English Dictionary, which defines wisdom as “the ability to make sensible decisions and give good advice because of the experience and knowledge that you have”.(Oxford University Press 2011)...
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...Matilde Zelaya English 101 Assignment Essay 1 06/28/11 Two Cases of Unexpected Pregnancies and the Decisions These Women Made or Were Forced to Make Are young girls ready to face unexpected pregnancies? Can they deal with the consequences? What about boys? Shunned was written by Meredith Hall and her story gives a view of an unexpected pregnancy that takes place in 1965. “Then I got pregnant. I was sixteen. Family, church and school each, which had embraced me as a child-turned its back on me” (Hall 50). Birthday was written by Helena Maria Viramontes and her story shows the other version of how pregnancies can be dealt with and that is still done now. It is about a girl that is pregnant, named Alice “I rub my stomach because it aches. Would I like to stay Alice or become a mama?” (Viramontes 45). Unexpected pregnancies have psychological and social consequences such as: rejection, guilt, fear, pain and having to deal with the birth or abortion alone. In Shunned the young girl is faced by the rejection of all the people around her. She feels isolated and how the community tries to defend itself from certain behaviors. “Shunning is supposed to keep bad things from happening in a community. But it doesn’t correct the life gone wrong” (Hall 50). The community seems to believe “pregnant in 1965, if this could happen to Bobbie’s daughter, then like contagion, it could happen to anyone’s girl. Unless we scared them so much” (Hall 51). By community we mean...
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...the removal or expulsion from the uterus of a fetus or embryo prior viability” (Wikipedia). Abortions can occur spontaneously which is called miscarriage, or it could be induced. When people talk about abortion, they mostly refer to the induced abortion. According to Centers for Disease Control and Prevention website, approximately forty- two million abortions occur in this world per year averaging to 115,000 abortions per day. Eighty-three percent of these abortions occur in underdeveloped countries. In United States of America, one third of the women before the age of forty-five, have abortions. The average abortion per day in United States of America is 3,700. Eighty-eight percent of abortions are found in first trimester; fifty-nine percent of abortion is done in first eight weeks of pregnancy. Non-Hispanic white women had the largest percentage of abortions rate of (37.1%), followed by non-Hispanic black women (34.4%), Hispanic women (22.1%) (Centers for Disease Control and Prevention). Whenever it comes to abortion, people talk about Pro-Life vs. Pro Choice. Pro-life is when a person believes that the “government has an obligation to preserve all human life regardless of intent or quality of life” (Head). Pro Choice is when “individuals have unlimited autonomy with respect to their own reproductive systems as long as they do not breach the autonomy of others” (Head). Whatever side a person takes, it always comes down to ethical views of abortion. Abortion kills lives, the...
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...Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes? B2B might be a place where humor might not seem appropriate (chemicals...
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...------------------------------------------------- Myth 5: Entrepreneurs Must Fit the "Profile" Entrepreneurs and Entrepreneurship: An Introduction It is not easy to give a particular answer to the question: Why do people want to start and run independent businesses? Different answers may come from different people. Some people may start a business just because they love independence and hate to tolerate bossing in the jobs. Some may not have the capability and qualification to do a job and as job is not available to them, they go for independent businesses in order to survive. Some may have some special skills and love challenges to run an independent business. Several motivational factors like need for affiliation, need for power and need for achievement (McClelland, 1961) are also responsible for going for an independent business. Murthy, et al (1986) found that entrepreneurs are motivated to start a business because of the factors like ambitious factors, compelling factors and facilitating factors. Whatever may be the reason, it can be said that in most of the times of the history of human civilization, there were entrepreneurs who did independent businesses and this trend of history still continues. For the last few decades in all over the world, entrepreneurs are regarded as value adding people to the society. Holt (1992) says, “The term entrepreneur may be properly applied to those who incubate new ideas, start enterprises based on those ideas, and provide added value...
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...the 2015 deadline, the Manila Times reports. The UN was referring to the eight time-bound, concrete and specific goals that 189 world leaders committed to achieving for their nations by 2015 at the UN in September 2000 namely: 1) end extreme poverty and hunger; 2) achieve universal primary education; 3) promote gender equality and empower women; 4) reduce child mortality; 5) improve maternal health; 6) combat HIV/AIDS, malaria and other diseases; 7) ensure environmental sustainability and 8) develop a global partnership for development. Dr. Jacqueline Badcock, UN resident coordinator in the Philippines, underscored that the bigger problem in the education situation is the increasing dropout rate in elementary levels as reported by the National Statistical Coordination Board (NSCB). Based on the 2006 to 2007 NSCB statistics, the dropout rate increased from 8.6 percent to 9 percent, far from the 2006 target of decreasing it to 5.5 percent and 2009 target of 4.3 percent. “A targeted program that will identify causes and solutions for high dropout rates is urgently needed to reverse this alarming trend,” Badcock said. Badcock cited that case of the province of Sulu wherein only 62 percent of the children there are enrolled in public elementary schools, way behind the national average of 81.7 percent. “Efforts to promote primary education enrolment should be concentrated in identifiable high-priority regions such as Sulu,” Badcock pointed out. In addition, the UN linked poverty...
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...Discrimination Against Women in the Workplace SOC203 March 25, 2013 Discrimination against Women in the Workplace Although some of the worst employment discrimination was eliminated by the Civil Rights Act in 1964, many women continue to undergo unfair and unlawful discrimination in the workplace. Even though women have come a long way, they are still being discriminated against in certain fields of work. High-end jobs, most commonly large companies and medical fields, continue to discriminate against women even though they have the same job qualifications as men. This qualifies as a social problem because women deal with discrimination in the workplace especially large corporations and also in the medical field. Many women have the same qualifications but still are paid less than most men. There are many different ways in which women are discriminated against in the workplace. The exclusion of women altogether solely due to their gender is a now rare example of how women are discriminated against. Although women have gained overall access to the workplace, sex discrimination still persists in additional ways. There multiple examples of potentially unlawful gender discrimination that women face. Hiring and firing are the first two problems women often face within the workplace. An example of this is woman applying for a job in which they have experience and excellent qualifications, but are not hired because some of the company's clients are more comfortable...
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...relied on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but does not help to understand segment motivations. However, environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout one’s life. Such values provide a common bond for those in that age group, or generational cohort. Segmenting by ‘coming of age’ age provides a richer segmentation approach than birth age. This study compares two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing and automobiles. For the three types of products, Baby Boomers value the retail experience and in-store service higher than Generation Y. For Baby Boomers, the purchase process starts with a retailer the consumer trusts, who gives advice for choosing the right product, while for Generation Y, the purchase process starts with choosing a product. This study presents implications for retail strategies that have an appeal to different...
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...Preoccupations with landscape as also with identity conflicts have continued as distinctive components of the regional novel. As the introduction discusses, such developments are partly products of the socioeconomic milieu of the writers. In this concluding section, I return to that assertion and draw together some observations, discussions and arguments to offer my views on what might actually have gone into the making of the regional novel. Firstly, I review the major queries regarding the nature of the "region" and the "regional novel" that have cropped up during the course of the thesis and consider how they might be explained. "There is no universally accepted definition of the region," observes Norton Ginsberg, (qtd. in Cohn 101) The study comes out with the hypothesis that the "region" cannot be given one particular identity and definition. When we come across labels like Regional College of Education, Regional Engineering College, etc, we are bound to associate the region with something local and inferior as opposed to the National and the superior. The renaming of institutes like Regional Engineering College as National Institute of Technology gives us an idea of the common assumptions 142 associated with the terms "region" and "nation". In these appellations, the region is measured as inferior to the nation and therefore renaming it enables it to shed its smaller, provincial, local identity in favour of a broader,...
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...to you by the Georgetown Law Library. Posted with permission of the author. COMMENTARIES Biomedical Research Involving Prisoners Ethical Values and Legal Regulation Lawrence O. Gostin, JD U NTIL THE EARLY 1970 S , R. J. R EYNOLDS , D OW Chemical, the US Army, major pharmaceutical companies, and other sponsors conducted a wide variety of research on prisoners—a captive, vulnerable, and easily accessible population.1,2 During that time, approximately 90% of all pharmaceutical research was conducted on prisoners, who also were subjected to biochemical research ranging from testing diet drinks and simple detergents to studies involving dioxin and chemical warfare agents.3 From 1962 to 1966, for example, 33 pharmaceutical companies tested 153 experimental drugs at Holmesburg Prison in Philadelphia, including a Retin-A (tretinoin) study in which researchers did not seek informed consent and prisoners were not adequately treated for pain.4 By the mid-1970s, biomedical research in prisons sharply declined as knowledge of the exploitation of prisoners began to emerge and the National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research was formed.5 Federal regulations to protect human subjects of research were established in 1974 and modified and codified in 1981.6 The regulations were revised in 1991 as the Federal Policy for the Protection of Human...
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...Ending Modern-Day Slavery: Using Research to Inform U.S. Anti-Human Trafficking Efforts by Maureen Q. McGough NIJ study examines the challenges facing the criminal justice system when combating human trafficking. T rafficking in persons is modernday slavery and exists in virtually every country in the world — and the United States is no exception.1 Almost 150 years after the 13th Amendment abolished slavery and involuntary servitude, there are still men, women and children enslaved into labor and commercial sexual exploitation in the U.S. (see sidebar, “Understanding ModernDay Slavery,” on page 27). In recent years the worldwide human trafficking problem has attracted significant political and social attention. Awareness-raising initiatives such as the United Nation’s Blue Heart Campaign2 encourage involvement and action to fight human trafficking on a global scale. In the U.S., the Department of Homeland Security’s Blue Campaign unites anti-human trafficking programs and offers resources for law enforcement and the public to help raise awareness and provide muchneeded training.3 Despite growing awareness of the issue and an influx of resources from such influential bodies as the United Nations and other intergovernmental organizations, foundations, nongovernmental organizations and the U.S. government, the field is still hampered by its inability to measure the size and scope of trafficking.4 The data used to estimate the prevalence of human trafficking in the U...
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.../* /*]]*/ THE AWAKENING Vampire Diaries Volume 1 By Lisa J. Smith Contents Chapter One Chapter Two Chapter ThreeChapter Four Chapter FiveChapter Six Chapter Seven Chapter Eight Chapter NineChapter Ten Chapter ElevenChapter Twelve Chapter ThirteenChapter Fourteen Chapter FifteenChapter Sixteen "Are you having a good time?" Elena asked. I am now. Stefan didn't say it, but Elena knew it was what he was thinking. She could see it in the way he stared at her. She had never been so sure of her power. Except that actually he didn't look as if he were having a good time; he looked stricken, in pain, as if he couldn't take one more minute of this. The band was starting up, a slow dance. He was still staring at her, drinking her in. Those green eyes darkening, going black with desire. She had the sudden feeling that he might jerk her to him and kiss her hard, without ever saying a word. "Would you like to dance?" she said softly. I'm playing with fire, with something I don't understand, she thought suddenly. And in that instant she realized that she was frightened. Her heart began to pound violently. It was as if those green eyes spoke to some part of her that was buried deep beneath the surface—and that part was screaming "danger" at her. Some instinct older than civilization was telling her to run, to flee. She didn't move. Don't miss these exciting books from HarperPaperbacks! THE VAMPIRE DIARIES: A TRILOGY L. J. Smith Volume I The Awakening Volume II The Struggle Volume...
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...he learns Gatsby is in love with Daisy. Nick helps set up Daisy and Gatsby, and they start spending time together. Tom gets angry and ends up driving Gatsby to his unfortunate demise. While a Feminist reading provides insight into the novel, Fitzgerald’s emphasis on the separated classes system and the materialistic beliefs of the upper class demonstrates that a Marxist approach to the novel is of more use. Feminism criticizes the patriarchal language used in novels, and how that reflects the masculinity in the novel (“Feminist Criticism”). Feminism also analyzes how status and positions in the novel relate to the contrasting man and woman. It recognizes more traditional writing, like mailman. Men tend to work towards solutions, while women work towards connecting and feelings (“Feminist Criticism”). It is exemplified in the book when Fitzgerald writes: “She told me it was a girl, and so I turned my head away and wept. ‘All right,' I said, ‘I'm glad it's a girl. And I hope she'll be a fool - the best thing a girl can be in this world, a beautiful little fool'" (Fitzgerald 21). This quote is further emphasizing the traditional place of a woman, which is at Tom’s side. Tom continuously condescends Daisy; controlling her...
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...Civil rights Movement Truman Harry Truman is not a name usually associated with America's Civil Rights movement if only because the main 'points' happened after his presidency - Montgomery, Little Rock, Birmingham, the careers of Martin Luther Kingand Stokely Carmichael. However, some very important civil rights issues were covered in his presidency. Truman’s ancestors had owned slaves. His first recollection of African Americans was a household servants within his family - and he did not come from a prosperous family. While he was dating his future wife Bess, she claimed that he told her that he felt that one person was as good as any other as long as they were not black. He also criticised the Chinese in America, the Jews - to whom he referred to as "Kikes" and the Italians in America who he called "wops". Hence, Truman’s background produced what one would have expected and the young Truman would have had the same views as most other youths in Independence. When he got involved in politics at an early age, he did what any aspiring politician did in the South, he paid $10 to join the KKK. Public office changed Truman. Why? Did he feel that America could not claim to be the democratic capital of the world while African Americans were treated thus? Or were his motives political? The African American population was big enough to have some political clout. Was he out to fish for their votes with his adoption of the civil rights cause? Truman and civil rights legislation: Before...
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