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Merger and Acquisition in Airline Sector

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Submitted By kirtan62
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Pages 7
DEAL # 1
-------------------------------------------------
AIR INDIA & INDIAN AIRLINES
AIR INDIA
Introduction:
Indian airlines in 1953, started its service to airline the huge South Asian subcontinent by a single, modern, and proficient airline. Indian Airlines is one of the largest regional airline systems in Asia with its fully owned subsidiary Alliance Air it has a fleet of 62 aircrafts, 4 wide bodied Airbus A300s, 41 Fly-by-wire Airbus A320s, 11 Boeing 737s, 2 Dornier D-228 aircrafts and 4 ATR-42. Since its start

INDIAN AIRLINES
Introduction:
in 1953 Indian Airline's has been setting the standards for civil aviation in India. It had pioneered introduction of the wide-bodied A300 aircraft on the domestic network, the fly-by-wire A320, Domestic Shuttle Service and Walk-in Flights. With Its distinctive orange and white logo emblazoned on the tails of all its aircraft is the most comprehensively renowned Indian brand symbol that has with passage of time become synonymous with service, efficiency and reliability. With its network range from Kuwait in the west to Singapore in the East and covers 75 destinations - 59 within India and 16 abroad.

Reason for Air India & Indian airlines to go for this deal:
The common reason that both airlines share is fierce competition from domestic private & global airline companies and contraction of market share. The new entity would be in a better position to bargain while buying fuel, spares and other materials. In addition to this, both airlines desired international footprint which could significantly enhance their customer base and allow easy entry into one of the three global airlines alliances, while making it the largest airline in India and comparable to other airlines in Asia.

Work cited: * "director's report" NACIL 10. 09 AUG 2012

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