...alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” (American Red Cross n.d.), is an example of a mission statement. The Mission Statement is the definition of the company, a short blurb that can be referred back to over the years to be a reminder of the purpose of the company. As Genaflek Marketing and RPZ Social Media Analytics merge into RPZ Social Media Marketing a mission statement will be most important in defining the new company. It should include the definition of ‘who’ they are as a company now, and ‘what’ plan they have for the future. Also providing a positive message showing respect to the history of Genaflek, but allowing RPZ Social Media Analytics to shine as the face of the future. “RPZ Social Media Marketing mission is to provide results-oriented advertising and marketing through all resources available. We provide strong marketing concepts and excellent customer services seeking to become a partner with our clients. We help your business formulate and execute a successful marketing strategy.”, is a possible mission statement. As a merged company RPZ Social Media Marketing’s mission statement needs to reassure the existing clients, but show new clients the future. Organizational values are a standard guide of conduct, and explanation on the organizations thinking and actions. It is a way of a company to define its beliefs and principles, allowing unity in the face of various issues. “They...
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