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Mergers and Joint Ventures

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Mergers and Joint Ventures
Alisa King, Antoinette Penny, Mia James
ECO/365
January 20, 2015
Mr. Gregory Ficklin
Mergers and Joint Ventures In this essay team A will discuss the differences between horizontal, vertical and conglomerate mergers and how those differ from a joint venture. Horizontal mergers occur when two competitors merge and become a large corporation. For example, both Comcast and Time Warner cable were competitors until they merged just last year. Usually the larger company, that is the more financially sound of the two buys out the smaller less financially sound company. In that case the smaller company would benefit the most because they won’t have to go out of business or initiate major cut backs in order to stay afloat. Vertical mergers ensue when two non-competing companies that feed off each other in the supply chain come together as one. For instance, if Dairy Queen vertically merged with an ice cream supplier they could receive better deals on wholesale ice cream. This would increase profits thus making Dairy Queen increase their order which would increase profits for the ice cream supplier. Most vertical mergers happen because both businesses involved will benefit from the vertical merger. A conglomerate merger happens when two businesses have nothing to do with one another, meaning they do not engage same kinds of business, merge. Furthermore, there are two kinds of conglomerate mergers, pure and mixed. Pure conglomerate mergers happen when two businesses merge that have nothing in common. Mixed conglomerate mergers happen when businesses are looking to extend their products or markets (MBDA, 2015). A good example of a conglomerate merger is when someone sells their products on the Home Shopping Network and the two companies merged. According to information gathered from Cornell Law School’s website, a joint

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