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How does the organisational structure and strategic planning help organisations achieve their aims and objectives?
Strategic planning is a systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
In contrast to long-term planning (which begins with the current status and lays down a path to meet estimated future needs), strategic planning begins with the desired-end and works backward to the current status. * At every stage of long-range planning the planner asks, "What must be done here to reach the next (higher) stage?" * At every stage of strategic-planning the planner asks, "What must be done at the previous (lower) stage to reach here?"
Also, in contrast to tactical planning (which focuses at achieving narrowly defined interim objectives with predetermined means), strategic planning looks at the wider picture and is flexible in choice of its means.

Sainsbury’s: 20x20 Sustainability plan
Sainsbury’s 20x20 sustainability plan is what they aim to have achieved by 2020. They aim to double the amount of British foods it sells while also boosting the provision of fairly traded products. It’s also aimed to drive down energy use in supermarkets, doubling the amount of British food sold from the current £4 billion a year and increasing the sales of fairly traded products. This plan costs up to £1 billion and was launched back in 2011. Since then they have managed to bring themselves closer to this goal. At the time it had approximately 21 million customers and almost 1,000 stores. In the screenshot we can clearly see what Sainsbury’s aim to do by 20x20. For example, one of their main aims is to be known best for food and health. It’s clearly broken down as we can see in the screenshot into how they plan to do this, in this case they’re going to try and

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