...Research Methodology The previous chapters presented an overview of the research which have a direct relationship with the objectives of this research. Choosing an appropriate research methodology is an essential part in defining the steps to be taken to answer the research questions. Therefore, this chapter explains in depth the methodology that has been used to carry out this research. The main objective for this research is to build an equalization for MDM to compensate for the channel's imperfections and recover the original data. Therefore, this research is considered is one of exploratory research. Basically the main purpose of this chapter is to show the approaches that used executing this research and demonstrating of how the approaches...
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...RESEARCH METHODOLOGY. 3.0. Introduction. Research methodology is concerned with the explanation of all the techniques and methods of carrying out specific research, how data will be gathered and collected from the various sources of data and the analysis of the collected data and how the data is processed together with other adopted strategies with the purpose of arriving at valid conclusions. In this chapter, the research design, method of study, subjects, instruments used and the procedures for administration of the instrument and the data collection are presented. 3.1. Research Design. The research design is concerned with the structuring of an investigation for the purpose of identifying the relevant...
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...When doing research it is very important to have a logical framework that will be used to examine the question without this framework the research question is destined to fail. This framework is the methodology that is chosen. The methodology that is chosen will steer the direction that the research will take. There are 3 basic types of methodology that can be used; qualitative, quantitative, and mixed. Qualative research methodology is observing and analyzing behaviors, trends, and patterns by using focus groups, seminars, surveys, interview, and forums (AIU, 2012). That data that is collected is generally nonnumeric and focuses on groups of people or objects (Editorial Board, 2011). Quantitative research uses relationships between variables, both independent and dependent. This type of research can be used in observational and experimental research. The difference between qualitative and quantitative research is that quantitative research focuses on hypothesis testing (2012). Quantitative data is generally a numeric measurement (2011). The mixed methodology is a combination of qualative and quantitative research because of this it is thought to be the most powerful methodology (2012). The data collection tool (direct observation, interviews, survey, questionnaires, and experiments) used depends on the type of data being collected, the amount of data being collected, the quality of the data being collected, the time frame in which the data needs to be collected, and the cost...
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...RESEARCH METHODOLOGY ( For Private Circulation Only) Reference: 1. Dawson, Catherine, 2002, Practical Research Methods, New Delhi, UBS Publishers’Distributors 2. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited. 3.Kumar, Ranjit, 2005, Research Methodology-A Beginners,(2nd.ed.),Singapore, Pearson Education. Step-by-Step Guide for RESEARCH: a way of examining your practice… Research is undertaken within most professions. More than a set of skills, it is a way of thinking: examining critically the various aspects of your professional work. It is a habit of questioning what you do, and a systematic examination of the observed information to find answers with a view to instituting appropriate changes for a more effective professional service. DEFINITION OF RESEARCH When you say that you are undertaking a research study to find answers to a question, you are implying that the process; 1. is being undertaken within a framework of a set of philosophies ( approaches); 2. uses procedures, methods and techniques that have been tested for their validity and reliability; 3. is designed to be unbiased and objective . Philosophies means approaches e.g. qualitative, quantitative and the academic discipline in which you have been trained. Validity means that correct procedures have been applied to find answers to a question. Reliability refers to the quality of a measurement procedure that provides repeatability and accuracy. Unbiased...
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...Research Paper Review (RM) Submitted by Group 2: Satya Geeta Mounica Kakarla (1527257) Karnica P (1527248) Sandesh U (1527226) Harsh Dhiman (1527213) Arkajit Medya (1527205) The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province Authors: Bahman Saeidi Pour, Kamran Nazari and Mostafa Emami Vol. 7(34), pp. 3272-3280, 14 September, 2013 DOI: 10.5897/AJBM12.127 ISSN 1993-8233 © 2013 Academic Journals http://www.academicjournals.org/AJBM | African Journal of Business Management | Accepted 24 November, 2012 Introduction & Structure of the paper: Progress and transformation in industries, institutions and companies has to do with their ability to deal with problems, activities, as well as competitors. Each institution should adopt policies with respect to long-term vision, mission, goals, opportunities, arrangements and using internal facilities of an external to develop comprehensive marketing, because in today's global business environment there is increasing complexity, rapid change and unexpected developments. Banks and financial markets have become competitive in recent years with the development of science. The task of marketing manager is to analyze, plan, implement and control the marketing program effectively by studying the market and applying marketing mix variables also which is also called marketing management. Today advertisement is also a part of marketing management. Marketing management...
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...QUESTION BANK ON RESEARCH METHODOLOGY UNIT-1: Introduction Q1. What do you mean by research? Explain its significance in modern times. Q2. Explain difference between research method and research methodology Q3. “A research scholar has to work as a judge and derive the truth and not as a pleader who is only eager to prove his case in favour of his plaintiff.” Discuss the statement pointing out the objectives of research. Q4. Briefly describe the different steps involved in a research process. Q5. Explain the criteria of a good research. Q6. “Research is much concerned with proper fact finding, analysis and evaluation.” Do you agree with this statement? Give reason in support of your answers. Q7. Explain the types of research in detail. Q8. “Empirical research in India in particular creates so many problems for researchers.” State the problems that are usually faced by such researchers. Q9. Why is it important to define research problem appropriately? Q10. Explain in detail techniques involved in defining a research problem. Q11. “The task of defining the research problem is often follows a sequential pattern.” Explain. Q12. Write short notes on following: a. Ex post facto research b. Motivation in research c. Pilot survey UNIT-2: Research Design Q1. Explain the meaning and significance of research design. Q2. How does formulating a research design differ from developing an approach to a problem? Q3. “Research design in exploratory studies must be flexible...
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...B-SCHOOL NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : DMS SUBJECT: RESEARCH METHODOLOGY Attempt any 5 cases ,equal marks for all cases. CASE-1 (16 Marks) A professor is interested in following whether the "good" students finish the test earlier or later than the others in the class. He observes a particular test and gets the following data given below If 'good' students are those who get 90 and above, can the professor conclude that good students finish the test randomly (use a 5% level of significance) ?Explain Order of Marks Scored finishing test 1 - 10 11 - 20 21 - 30 94 70 85 89 92 98 63 88 74 85 69 90 57 86 79 72 80 93 66 74 50 55 47 59 68 63 89 51 90 88 CASE-2 (16 Marks) The weight (gms) of 31 books picked from a consignment are as follows: 106, 107, 76, 82, 106, 107, 175, 93, 187, 95, 123, 125, 111, 92, 86, 70, 127, 68, 130, 129, 139, 119,115, 128, 100, 186, 84,99, 113, 204, 111 Test whether this sample may be treated as random? Briefly explain? Case-3 (16 Marks) A local supermarket has experienced a decline in unit sales and little change in rupee value sales. Profits have almost vanished. The chief executive in searching for ways to revitalize the operation, was advised to increase the number of hours the market is open for business. He comes to you for advice in structuring a research problem that will provide relevant information for decision making, Define the research problem taking care to: (a) state the relevant question. (b) enumerate the alternative...
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...| 2015 | | University Name Student Name | [Research Methodology Assignment] | This research specifies information needed, issues addressed, methods and a design of collecting information, how data collection has been managed and implemented, analyzed and lastly communicates the results and findings and their implications with Literature and evidence. | Table of Contents Background 2 Literature Review 2 Overview of the Marketing Research Procedure 2 Stages of Marketing Research Procedure 2 Stage 1: Purpose of Market Research 2 Stage 2: Research Objective 3 Stage 3: Estimation of value of research 4 Stage 4: Research Design 4 Exploratory research 4 Data Analysis 4 Questionnaire, Sampling and Sampling size designing 4 Stage 5: Data Collection 6 Stage 6: Data Analysis 6 Stage 7: Result and Presentation 7 Marketing Research Process of Tesco goes to China Analysis 7 Background 7 Stage 1 Research Purpose 7 References 8 Background The reason behind choosing the Market research is because as stated by Philip Kotler (2007), it defines the first step of economic process. And it links to the consumers, public to marketer, customers and lets you identify, define and analyse marketing opportunities and issues pertinent to the marketing. The process of market research renders researcher scope to evaluate process, generate, refine and define marketing current actions. It helps to monitor market performances, and also enables a clear picture of understanding the marketing...
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...CHAPTER 4 Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. This chapter discusses the philosophical assumptions and also the design strategies underpinning this research study. Common philosophical assumptions were reviewed and presented; the interpretive paradigm was identified for the framework of the study. In addition, the chapter discusses the research methodologies, and design used in the study including strategies, instruments, and data collection and analysis methods, while explaining the stages and processes involved in the study. The research design for this study is a descriptive and interpretive case study that is analysed through qualitative methods. Questionnaires were used to evaluate participants’ WebCT skills (before the course starts) and to determine their levels of satisfaction in the course (at the end of the case study). A descriptive statistical method was used to analyze the student satisfaction survey. Participant observation, face-to-face interviews, focus-group interviews, questionnaires, and member checking were used as data collection methods. Furthermore, the justification for each of the data collection methods used in the study...
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...simple terms methodology can be defined as, it is used to give a clear cut idea on what the researcher is carrying out his or her research. In order to plan in a right point of time and to advance the research work methodology makes the right platform to the researcher to mapping out the research work in relevance to make solid plans. More over methodology guides the researcher to involve and to be active in his or her particular field of enquiry. Most of the situations the aim of the research and the research topic won’t be same at all time it varies from its objectives and flow of the research but by adopting a suitable methodology this can be achieved. Right from selecting the topic and carrying out till recommendations research methodology drives the researcher in the right track. The entire research plan is based on the concept of right methodology. More over through methodology the external environment constitutes the research by giving a depth idea on setting the right research objective, followed by literature point of view, based on that chosen analysis through interviews or questionnaires findings will be obtained and finally concluded message by this research. On the other hand from the methodology the internal environment constitutes by understanding and identifying the right type of research, strategy, philosophy, time horizon, approaches, followed by right procedures and techniques based on his or her research work. In other hand the research methodology acts as the...
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...means identification and description of the history and well def and nature of a well-defined research problem with reference to the existing literature. He added that background information in your introduction should indicate the root of the problem being studied, its scope and the extent to which previous studies have successfullyinvestigated the problem, where the gaps exist that your study attempts to address. Introductory background information differs from a literature review because it places the research problem in proper context rather than thoroughly examining pertinent literature. In recent years, the use of social networking sites has grown tremendously especially among the teens and high school students. However, very little is known about the scale of use, the purpose, how students use these sites and, more specifically, whether these sites help or harm their academic progress, (Miah, Omar and Golding, 2012) Kumar (2005) asserts that research objectives refer to what researcher studies for. The research objectives are categorized into two categories that are the main or general objective and sub objectives or specific objectives. Kumar says main objectives are what the research has thrust to conduct research while sub objectives identify the specific issues researcher proposes to examine. The objective should be clear stated the main aim of the researcher to conduct research as well as...
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...RESEARCH METHODOLOGY Objective : a) To guide a student in preparing his/her synopsis b) Scheduling of research c) Types of research data needed Introduction: This is an important note; you are encouraged to read it thoroughly. The purpose of offering the UOW students the Research Methodology lesson is to help students to complete their dissertation. It addresses many of the concerns that students have, and provides answers to many of the frequently asked questions about the final year dissertation. The main objective of the dissertation is to provide an opportunity for students to undertake a major academic piece of work. It also enables students to investigate an area of business, which interest them, in a detailed rigorous way. When students start their dissertation they need to make clear in what academic subject area they intend to work. As your degree is Bachelor of Science (Hons) in Business Administration majoring in Marketing, you are excepted to look from the marketing perspective. Example, the development of a new product at ICI could be investigated from a marketing perspective, looking at branding issues. The final dissertation must be of an appropriate standard for a University of Wales Bachelor of Science (Hons) in Business Administration (Marketing) Degree .To achieve this : a) the aims of the investigation should be clearly specified b) the investigation should review, assess and draw on relevant...
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...INTERNATIONAL MANAGEMENT INSTITUTE RESEARCH METHODOLOGY ASSIGNMENT - I Submitted to: Submitted by: Prof. Dinesh Khurana Sweta Singh 14PGDMHR44 2014-2016 Q.1. Does the opening vignette in the beginning of this chapter require research? Why/why not? In case your answer is yes, what type of research would you advocate to EEE? Yes, it does require research and explanatory research is required for EEE as a detailed and thorough findings are to be aimed at. Q.2. You are a business manager with the ITC group of hotels. You receive a customer satisfaction report on your international hotels from the research agency to which you had outsourced the work. What or how will you evaluate the quality of work done in the study? Customer satisfaction report should focus on issues like what are the services with which customers are not very satisfied. So this can be seen through the revenue generated from various services. Also which hotel among the group of hotels customers find the best. Whether the revenues generated from the hotels match the results of the survey. If research shows any particular aspect that customers feel is missing in the group of hotels. Q.3. A lot of business magazines conduct surveys, for example the best management schools in the country; the top ten banks in the country; the best schools to study in, etc. What do you think...
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...Research Methodology Name Institutional Affiliations Chapter III: Research Methodology 3.1 Introduction The methodology chapter will identify and discuss the methods of research applied in the current study and justify their ability to achieve the predetermined objectives and aims. The principal concepts for discussion in the chapter will include the type of research, time and location of research, sampling and data collection, measures of variables, data analysis, and the ethical consideration in the order. The selection of the research methodology is crucial in the achievement of the aims and objectives and, as a result, it should have a significant level of priority and consideration of the expectations and most viable options. A reflection of the reality and practicability of abstract ideas are key concepts in the development of a realistic and highly performing approach to research that will reach the laid expectations through the use of the available instruments and knowledge (Creswell, 2014). The methodology adopted for a study should always be the one with the potential to provide the best results with the input of the least resources, especially with the consideration of the value of time. The introduction and literature review chapters of the dissertation provide the foundation for the current section as they provide the definitions and relationships of the subjects. The hypotheses developed from the cumulated knowledge are the principal measurements necessary...
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...------------------------------------------------- RESEARCH METHODOLOGY This chapter outlines and defines the research methods involved in the study. The chapter considers the design of the study, sampling design, questionnaire design, reliability check and pilot testing, hypothesis to be tested and finally, data collection and data analysis tools and techniques are mentioned. Design of the Study The research study will utilize exploratory research at the beginning and further in order to test the Hypothesis, it will follow descriptive research design. A pilot study will be conducted among some buyer. Based on the pilot study, necessary changes related to the questionnaire will be taken into consideration. Finally, the main study will be conducted among the buyers in the City. The second aim of this study was to understand the effect of the identified antecedents on the actual impulse purchase behavior of apparel buyers; multiple regression analysis has been conducted for the same. Then the demographic difference in the actual purchase behavior of apparel buyers has been studied with the help of ANOVA. Sampling Design People carrying shopping bags in the malls of Jaipur city, Rajasthan will be considered as sample for this study. Mall intercept method will be used for this purpose. Sample size has been decided on the basis of 5:1 ratio (5 samples for every item of the questionnaire), as per the basic assumption of multivariate analysis.. Instrumentation ...
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