MISSION STATEMENT

Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.(Starbucks Mission, 2008)

Another strength that contributes to Starbucks success is their dedication in providing a good work environment for their employees. Starbucks provides their employees with a great work environment and they treat them with the up most respect. More importantly, Starbucks provide 24 hour training for all their employees that Is very thorough about the company. They learn about coffee making and how to offer excellent customer service to their customers. Learning how to remember customer’s names has proven to improve customer satisfaction. Starbucks employees have an eighty-two percent job satisfaction rate according to a Hewitt Associates Starbucks Partner View Survey (Hammers, 2003). Starbucks also motivates their employees. They offer full health care benefits to all their employees, and also limited stock options. One incident in Japan, Starbucks employees came up with a new product , green tea frappuciono. Management grasps the idea and offered it resulting in the product becoming a big winner. This example shows that the company takes their employees ideas in consideration.

Starbuck is also highly visible in different locations that attract their customers. Starbucks stores are found in every area, in urban and suburban areas, as well as rural communities. The numerous locations offer convenient alternatives for their customers. “Starbucks main strength over the years has been their tireless effort to make their product an uplifting part of people’s lives. Starbucks strategy for expanding its specialty operations is to reach customers where they work, travel, shop, and dine. As a result there are Starbuck locations in grocery stores, convenience