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Mgmt 505

In:

Submitted By pt1889
Words 4438
Pages 18
Resarch Paper
Virgin Group
Jonas Rosario-Lora

Table of Contents
Executive Summary3-4
Literature Review4
Bullets A-C4-12
Discussion 12-17
Conclusion17-18
Reference18-22

Executive Summary

The matter of this company is to observer there recent change, and how we can identify the change the organizational change. Using the company’s management models, leadership styles and strategic management change, to figure out if the change is making the company profitable. Can the company sustain the change process and fit best with the condition without having resistance in change to hurt the company. Virgin America is in the verge of losing it’s shareholders and investor, since the day it lunch in 2007 and the following four years the company has been losing over 395million dollars. There Expenses are lower than the main airline carriers, primarily, it’s not inexpensive sufficiently to participate rivalry against competitors like JetBlue or Spirit. Virgin America has been embraced to create a honest low- cost structure, While it’s competitors have reduced their cost structure significantly, customers are not eager to pay a high premium to have the ability to enjoy TV on there flights and have a free checked bag “which is why JetBlue will likely be charging for the first bag soon”.
There mission statement is to rethinking what it means to fly economy, by producing the leading low-cost luxury airline. The company established an impressive goal, to create the procedure of reserving airline tickets simpler and much quicker. In early 2004 Virgin Group declared a United States low-fare airline by the name of "Virgin USA". At the time, Virgin USA projected to begin flights by 2005. Virgin America stated its objective to start flying out to Toronto from San Francisco, depending government authorization it would make it the airline's first international

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